Android has long been known for its openness and flexibility, giving developers the freedom to innovate.
But Google has gradually tightened its grip on the Play Store, introducing more rules and guidelines to ensure a more secure experience for users.
While these new policies may seem limiting to developers, they are intended to build a safer and more trustworthy ecosystem for both developers and users alike.
But what does this mean for the future of Android app development?
Is Android really becoming more restrictive, or is it simply evolving to meet modern security needs and users who have high expectations of privacy?
The rise of Android's security measures
Over the years Google has added several layers of security to its Play Store, making it more difficult for apps to pass through without thorough vetting.
The reason? With the rise in malware and fraudulent apps in the store, Google had to take action to ensure a safer and cleaner ecosystem.
While this may seem restrictive to developers, it’s essential to understand that this is aimed at protecting all users from potential risks.
A more secure ecosystem
Google's latest rules for Play Store submissions are designed to ensure apps meet stricter security and quality guidelines.
Developers must now adhere to new privacy policies, provide clearer data usage explanations and ensure that apps are free from harmful content.
Apps now also need to be updated regularly to comply with Play Store’s regulations, or they will be removed.
These changes not only make apps more secure but also ensure a higher standard of quality across the board.
This shift may slow down the submission process, but it ultimately benefits both the developer and the user, fostering trust in the platform.
Ascensor’s Senior Full Stack Developer Simon Ainley said: “There have been bureaucratic privacy updates to back up the security changes.
“Google have essentially closed a lot of the back doors that rogue developers potentially had to access your phone.
“Permissions are now much more robust, with apps having to prompt users to grant individual access to the file system, cameras, microphone, location and Bluetooth etc.
“Plus, if an app requests more permissions than it needs to run its features, then it will be rejected and won’t be made available on Play Store.
“Deployments has also been tightened up, with the app integrity and signing process now requiring developers to prove that they have created and own the app before it is pushed live.
“There’s also a requirement to support OS versions up to two years old, to ensure that apps can run on a larger number of devices, which does add more overheads to developers.
“Yes, Google have added more steps and guidelines, that’s not a bad thing.
Alongside increasing security, they’re compelling developers to create well-managed, well-maintained apps.”
Security vs freedom: Striking a balance
Android has always prided itself on being an open-source platform, offering developers flexibility and freedom that iOS often doesn’t.
The core functionalities of Android development remain strong. With careful planning and adherence to the guidelines, you can still create amazing and innovative apps.
However, as Android continues to grow in popularity and size, so does its need for regulation.
Balancing security and freedom is tricky, and Google’s new rules reflect that.
While restrictions may limit what developers can do, they also ensure that users are protected from malicious apps.
What about sideloading apps?
Sideloading (installing apps outside the Play Store) comes with inherent risks. Users need to be extra cautious when going down this route.
Navigating the new guidelines
For developers, the Play Store's new guidelines can present challenges.
These include adhering to stricter data privacy policies, making apps compatible with the latest Android versions and ensuring there’s no misleading content.
Developers must also ensure their apps meet Google's content standards to avoid rejection.
Android vs iOS: Which is more restrictive?
When it comes to restrictions, both Android and iOS have their own unique challenges. iOS has long been seen as the more restrictive platform, with stringent app review processes and fewer customisation options for developers.
Android, while more flexible, is catching up in terms of regulation. Google's Play Store now mirrors Apple's App Store in several ways, particularly regarding privacy policies and app security.
Which is more restrictive? It depends on what a developer values - iOS prioritises uniformity and security, while Android is balancing flexibility with a growing focus on security.
The role of privacy and user data
Now that data privacy is at the forefront of many conversations, both Android and iOS have had to step up their game.
Google’s new policies emphasise transparency, requiring developers to disclose how they handle user data and privacy. This push for greater clarity ensures that users know exactly what information is being collected, stored, or shared.
The pros of Android's increased restrictions
Although the restrictions might seem like a hurdle for developers, there are clear benefits. Increased security measures ensure apps are more reliable and trustworthy.
For developers who comply with these guidelines, the result is often higher-quality apps that users feel safe downloading. This builds a stronger, more loyal user base.
… and the cons
Smaller-scale developers may find it more difficult to comply with the new guidelines, especially if they lack the resources of an agency like Ascensor.
The new rules could stifle creativity and innovation in some areas, as developers could feel restricted in what they can create within the confines of Google's ecosystem and regulations.
Rolling with the punches
Looking ahead, it's likely that Google will continue to evolve its policies potentially introducing even more restrictions.
However, this doesn’t mean that app development will suffer. Instead, developers and agencies like Ascensor will continue to adapt, finding new ways to create innovative, secure and high-quality apps within the tech giant’s evolving guidelines.
Need help with app development? We focus on delivering high-quality, secure apps that help businesses thrive in the Android ecosystem. Contact Ascensor’s Android experts to see how we can help.