It’s easy for teams to get stuck in their own lanes. Designers focusing on design. Developers handling code. Marketers doing their own thing.
But when each department works in isolation, it limits your potential, and that’s especially true when it comes to SEO.
At Ascensor, we know our best results come from collaboration. We're a full-service agency, and that means our teams don’t work in silos – they work together.
If you're an SEO client then our specialist SEO team will of course sit at the centre of your strategy, but we draw on insight and expertise from across the business. Content marketing, UX, paid media, design, development – it all feeds in.
Here’s how that approach works in practice – and why it makes such a difference.
SEO isn’t a solo act
SEO has a reputation for being a technical, behind-the-scenes discipline. But these days, that view is outdated.
Good SEO is more than just keywords and code. It touches every part of your digital presence – from the words on your homepage to the way your site is structured and how fast it loads.
That’s why it doesn’t make sense to leave it in its own lane.
When SEO is siloed, it becomes reactive. Fixing issues after launch. Chasing quick wins. Missing the bigger picture.
But when it’s baked into your wider strategy – and supported by other parts of the same team – it becomes proactive, powerful and far more effective.
Content and SEO: built to work together
There’s no such thing as SEO without content. You need the right words to attract users, engage them, and signal relevance to search engines.
At Ascensor, our in-house content and copywriting team works closely with our SEO specialists to create search-led content that performs.
That means:
- Writing with intent, not guesswork
- Aligning content with keyword research and user needs
- Structuring pages to improve rankings and usability
- Optimising metadata, internal linking and headings
- Regularly reviewing and improving existing content
It’s a partnership – and it works because it’s fully joined up.
Design and UX matter too
Search engines prioritise experience. If your site is hard to use, confusing to navigate or slow to load, it will affect your visibility, no matter how good your content is.
That’s why our designers and SEO team work side by side to create journeys that make sense for both users and search engines.
We think about:
- Site architecture and crawlability
- Visual hierarchy and on-page engagement
- Mobile usability
- Page speed and performance
It’s all part of making sure your site not only attracts traffic but converts it too.
Developers play a crucial role
Technical SEO is still a huge part of the puzzle. Schema markup, structured data, redirects, core web vitals – it all requires developer input.
But we don’t treat development and SEO as two separate things. We work together, from site build through to deployment and beyond. That means we can flag potential issues early, implement fixes quickly and build websites that are fully optimised from the ground up.
Paid media and SEO: two sides of the same coin
Your PPC and SEO strategies shouldn’t compete – they should complement each other. We take an integrated view across organic and paid search, so we can:
- Spot keyword opportunities across both channels
- Use paid search data to inform organic strategies
- Align messaging and user journeys
- Test and refine landing pages
- Create a joined-up experience across all search activity
It’s not about which channel ‘wins’ – it’s about maximising ROI across the board.
Collaboration makes SEO stronger
At Ascensor, we don’t have separate departments pulling in different directions. We have specialists who work together, focused on one shared goal: helping your business grow by increasing conversions.
That collaborative approach means we don’t just optimise your SEO in isolation. We make sure everything – from your design and content to your code and campaign strategy – is pulling in the same direction.
And that’s where the results can really start to stack up.
Start with SEO. Build with every team.
If you’re planning a new site, launching a campaign or just trying to improve your search rankings, SEO should never be an afterthought.
The earlier we can get involved, the more impact we can have – not just on rankings, but on the performance of your whole digital presence.
With Ascensor, you get a joined-up team that brings together SEO, design, content, CRO, PPC, testing and development – all working in sync to drive measurable results.
Ready to break down the silos and make SEO a true team effort? Let’s talk.
