UX Design Agency Leeds

Creating digital products that are delightful to interact with

User experience (UX) design is the process of creating the best possible online journey for visitors by optimising the usability and accessibility of a digital product. Users need digital experiences to be easy and positive whenever they interact with your website or mobile app, providing maximum customer satisfaction and helping you to achieve maximum ROI. Here at Ascensor, we put UX design and user needs at the centre of any digital strategy.

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Website UX design

Ascensor website design projects start and finish with user experience - it's at the absolute heart of the design and development process. Our process is completely focused on the user, to ensure we optimise each website so that it's easy to understand, navigate and interact with.

Web app UX design

Before we begin the design of progressive web apps, we map out the user journey, producing interactive wireframes that we work through with our clients to ensure the final project delivers the best user experience.

Native app UX design

When designing native apps our up-front investment in UX and UI planning saves time and costs in the long run, leaving nothing to chance. The mobile app development process continues throughout the design and front-end coding stage, so as the project evolves and changes are made, the impact on user experience is clearly identified.

Software UX design

Our team of UX designers work with you to create intuitive software solutions that ultimately get results. We carry out an extensive UX design process, to ensure that your software builds a trusted relationship with your users.

Consultation & user research

We begin our consultation by defining the goal of the project. Once we have this in mind, we take a look at existing analytics and if necessary, set up and configure additional data tools to help inform our research. Collating as much data as possible as well as talking to existing/potential users as part of our market research really helps define the UX strategy going forward, while removing any guesswork.

UX & design

Put simply, our role in UX design is to empathise with a user’s needs. There's compelling evidence that shows a strong correlation between business success and a positive user experience. Your goals being met are a by-product of empathising with a user while fulfilling their needs. Our proven track record of producing creative strategies to increase positive user experience is evidenced across our case studies.

User testing

The process of testing the customer experience begins right at the inception of the project and continues throughout and beyond go-live. This helps to enhance user experience from inception, and we test various user journeys to determine the optimal path and experience against the goals set.

Analytics & UX optimisation

Data provides a trajectory of your site's performance, and it's crucial to track your analytics so we can observe whether your business goals are being met, and at what ROI. Our UX designers continuously monitor this information and optimise the UX accordingly.

Common questions

How do you measure success in Ecommerce?

Of course, an increase in revenue is an important goal for most businesses, but it doesn't tell the full story. By tracking and measuring a range of key metrics over time, you can gain a good sense of how well your business is performing in different areas. For instance, metrics such as customer retention rate and cart abandonment rate are strong indicators of how well your site is meeting the needs of its customers, both in terms of service and interface. These, alongside metrics such as average order value are useful KPIs to measure, but also to act on and optimise your site for further growth and conversions. Continuous metric monitoring and subsequent optimisation is vital to staying ahead of competitors in a busy Ecommerce landscape.

How can your agency help me grow my Ecommerce business?

Our Ecommerce experts work with your business to cover all aspects you need to thrive. It starts with a bespoke strategy tailored to your business and the market you're in. From website design to app development, SEO and Google shopping ads, we'll help to build a powerful online presence that drives traffic and encourages conversions on site. Through monitoring and analytics, we'll assess the performance of your marketing strategies and streamline them to nurture leads, increase revenue and help you to scale with ease.

What are the benefits of hiring an Ecommerce agency?

Working with an agency that specialises in Ecommerce and has a proven track record in developing, maintaining and growing Ecommerce websites provides you with unrivalled insight and expertise that your business will benefit from. Adept at navigating a competitive and challenging world, an Ecommerce agency is ready to provide support and strategy for long-term strategy and upcoming online events. Successful Ecommerce comprises multiple digital marketing disciplines, including web development, graphic design and marketing such as social media, PPC or SEO. Finding an Ecommerce agency that houses multiple digital experts under one roof is a smart choice for a comprehensive service that produce effective results for your online business and stay ahead of your competitors.

Why choose Ascensor as your ecommerce agency?

Ascensor is an ecommerce agency with in-house design, development, marketing and CRO expertise. This gives ecommerce clients support beyond the initial build, including acquisition, conversion, tracking and continuous improvement. For businesses focused on growth, Ascensor can help improve the full ecommerce journey from product discovery through to checkout and repeat customer activity.

How does ecommerce CRO support growth?

Ecommerce CRO supports growth by improving the percentage of visitors who add to basket, start checkout and complete a purchase. This can include product page testing, navigation improvements, delivery messaging, checkout changes and trust signals. The advantage is that CRO can increase revenue from existing traffic before more budget is spent on paid media or acquisition activity.

When should an ecommerce website be rebuilt?

An ecommerce website should be rebuilt when the current platform limits sales, content management, performance, integrations or user experience. Common signs include a slow checkout, poor mobile conversion, hard-to-manage products, unreliable tracking or high development overheads. A phased optimisation approach may be enough in some cases, so Ascensor can assess whether a rebuild or improvement plan is more commercially sensible.

Which ecommerce platform should my business use?

The right ecommerce platform depends on your products, order volume, integrations, content needs, fulfilment process and internal team. Shopify may suit businesses that want a managed commerce platform, while bespoke or more flexible setups may be better for complex requirements. Ascensor can review your current and future needs before recommending a platform that supports growth without unnecessary complexity.

How can an ecommerce agency increase online sales?

An ecommerce agency can increase online sales by improving product visibility, site speed, product pages, checkout journeys, tracking and marketing performance. Often the biggest gains come from reducing friction, making products easier to compare and giving users more confidence to buy. Ascensor combines ecommerce development, digital marketing and CRO so growth opportunities can be tackled across the full customer journey.

What does an ecommerce agency do?

An ecommerce agency designs, builds and improves online stores so businesses can sell more effectively. This can include platform advice, UX, product page design, checkout optimisation, integrations, tracking and marketing support. Ascensor works across ecommerce strategy, development and performance, helping businesses create stores that are easy to manage, easy to buy from and built around growth.

Interested in how we can transform your users' experience with our UX design services?

We're a proud digital agency based in Leeds that understands the power of UX and its potential for digital transformation. We love finding solutions to tricky UX problems and putting a plan into action. Get in touch by completing the contact form below and let's get started on transforming your users' experience.