Initial consultation & objectives
We will always begin our digital strategy service with an initial consultation. Our team will sit down with you to understand your recent history with digital marketing and what your business goals are. We want to know who your customers are, where your new customers come from, what's worked for you, what hasn't and what you want to achieve. This will form the basis of our strategic recommendations.
Digital marketing audits
Our strategists can undertake various categories of audit of your website and related accounts to gain a greater understanding of your requirements and business objectives. The scope of the audits will likely be dependent on the age and size of your site and accounts and will be tailored to your unique needs. Whether it's a Google Ads account audit, creating audience insight, competitor benchmarking, a technical SEO audit or a look at your social media marketing accounts, our digital strategy experts can advise and help.
Digital marketing mix
How the digital marketing mix is utilised is vital to ensuring you see the optimum growth in ROI and exposure for your brand. How you should use the digital products and services on offer will vary depending on where your brand is in its lifecycle. Our digital marketing audits will allow us to provide recommendations on how to best utilise each digital product, and precisely when in the marketing cycle you should introduce them to see the most desired results for your brand.
Strategic recommendations
Following our auditing and market research discovery process, we'll be able to provide you with a clear list of strategic recommendations for your brand strategy. These will indicate specific actions you can take within each marketing product to drive continued growth through your digital transformation.
Action prioritisation
Our strategic recommendations will be prioritised to ensure you get the fastest return for your marketing investment. This will be on an impact vs time to action basis, so you can ensure that your marketing budget is used most efficiently throughout your campaign to get you in front of the maximum number of potential clients and customers. delivering innovative, high performing digital experiences.
