Digital Marketing Audit

We will conduct an initial performance analysis for your website across your relevant marketing channels, to understand and compare the current standing of your site against the desired focus areas for your business.

We'll use our expertise and cutting-edge technical toolset to provide data-led marketing performance insights and indicate which areas of your current strategy are delivering, and where there is the opportunity for improvement to attract more potential customers.

We will conduct an initial performance analysis for your website across your relevant marketing channels, to understand and compare the current standing of your site against the desired focus areas for your business.

We'll use our expertise and cutting-edge technical toolset to provide data-led marketing performance insights and indicate which areas of your current strategy are delivering, and where there is the opportunity for improvement to attract more potential customers.

Our agency experts will provide an in-depth technical SEO audit that will pinpoint issues and areas for improvement. We can provide a combination of technical SEO audits, website content SEO audits, backlink profile audits and SEO-focused content marketing audits. We'll identify which areas of the SEO audit are needed for us to provide you with the required recommendations to ensure improvement in search rankings and visibility growth in organic search results for your brand.

Our recommendations will include organic SEO best practices, focus keywords, performance metrics and strategic improvements that our analysts will be able to provide through their years of experience in search engine optimisation.

Our paid search specialists will conduct an audit of your PPC accounts across all relevant platforms to ensure that your PPC campaigns are performing as efficiently as they should be. Whether it's Google Ads, Bing Ads, display advertising, shopping feeds, or paid social, our paid search specialists will be able to give you the insights you need.

We'll provide recommendations on how you can better distribute your PPC campaign budget to ensure you're getting the best return for your spend. Whether you're looking to use your PPC campaign as part of your digital marketing strategy to bring in new paying customers, or utilise retargeting to keep existing customers engaged and improve their average customer values, Ascensor can make a real difference.

We'll perform an audit of your social media accounts to provide recommendations on how you can improve your organic social media strategy to build the community around your brand and increase customer engagement with it.

Organic social media strategy is an often-neglected component of digital marketing strategy but provides a great opportunity for many businesses to create a level of interactivity with your target audience that promotes business growth and repeat custom. By building brand loyalty through the development of a precisely-pitched tone of voice and social media marketing strategy, your company can build an unshakeably loyal customer base that will keep coming back for more.

Conversion rate optimisation (CRO) is the art and science of analysing website user behaviour to optimise user experience and improve the conversion rates of a chosen goal.

CRO analysis can provide great ROI as it improves the frequency at which the traffic you already have coming to your website converts into customers. It could be product purchases, service enquiries or another goal objective unique to your business.

CRO is incredibly beneficial to include in any digital marketing audit as it compounds revenue impact of the traffic from all digital sources to your website. This improves ROI on your PPC campaign spend, SEO activity time and social media strategy investment.

Once our team have conducted the required in-depth audits on your website, you will be provided with a list of clear, concise recommendations.

These will be prioritised based on impact vs time to implement, so you can see the quickest results from your digital marketing audit. Our audit recommendations can either be implemented by your internal team, or ours.

We have an extensive team of specialists in paid search, SEO, keyword research, social media, web design and web development to implement our recommendations for you exactly as we intended. You'll always be given the opportunity to sign off any actions from our audits before we implement them on your website or social media accounts.