Convert prospects into clients with strategic email marketing

Email marketing remains a versatile and vibrant way to instantly connect with your customers and prospects. As a key digital marketing channel in any strategy, email marketing is a quick and affordable way to build relationships as well as build your brand. Gone are the days of leaflets through the letterbox - having a humble marketing email land directly into a user's inbox is much more efficient and cost-effective. And it's way better for the environment!

Start adding value
571
%
conversion rate increase on Book A Demo page
49.7
%
Overall on-site conversion increase
View Case Study

Radar Healthcare

Healthy returns for Radar

51.8
%
increase in conversions
50
%
Increase in click-through-rate to site
6.6
%
Increase in ranking visibility
View Case Study

Z2 Engineering

SEO fuels conversions

1.13
M
Ad impressions
43
K
Clicks
15
K
Software users every month
View Case Study

Tekla

A sign-up success story

94.4
%
Increase in organic traffic YoY
166.67
%
Boost in form submissions YoY
159.3
%
Visibility growth
View Case Study

Maritime Capital

Charting a course to the top of search

97
%
Increase in conversions
182
%
Return on investment
282
%
Return on ad spend
View Case Study

HQ Dental

Reasons to smile for HQ Dental

6
WKS
For the Shopify website to be developed
1
ST
Page Google ranking for ‘Branded Gifts’ ‘Branded Merchandise’ terms
116
B2B Organic enquiries in 6 months
View Case Study

Perfect Branded Gifts

Perfect pivot pays off for Perfect Branded Gifts

18.7
%
Increase in visibility
6.1
%
Increase in organic traffic YoY
27
New top-10 rankings (and counting!)
View Case Study

PNC Legal

A positive verdict for PNC Legal

why us?

Why choose Ascensor as your email marketing agency?

We are a digital marketing agency focused on a data-driven approach to ensure that your email marketing campaigns reach the right person at the right time. Ascensor's talented graphic design team will bring your brand to life by creating eye-catching email templates that get clicks and achieve good ROI, while our content marketing experts will create engaging copy that matches your brand tone and resonates with your clients. We'll take your email marketing strategy to the next level. From monthly newsletters to automated email marketing campaigns, we can develop the most effective strategy for your business.

Whether you're B2B or B2C, we'll create personalised and targeted campaigns that are compliant with General Data Protection Regulation guidelines (GDPR). When should digital marketing emails be sent? How do you grab the customer's attention? You won't need to worry ... from the subject line to content, delivery time to automated follow-ups and video production, our expert email marketing company consider all the key factors that will give your email campaign the best chance of success.

Why choose Ascensor for email marketing?

We're a full service digital agency based in Leeds, West Yorkshire, with over a decade of experience and work with clients across the UK.

We'll work alongside your business to create effective email campaigns that will connect with your customers and deliver results.

Get in touch

Email marketing automation

As one of the leading email marketing agencies in Leeds, we know that automating email delivery based on learned data and visitor actions yields outstanding results!

From abandoned basket and related item marketing for our Ecommerce clients, or prospect nurturing following data capture from email marketing software, marketing automation reduces administration time and improves effectiveness. Plus, with less time spent on manual tasks, this leaves more time for you to spend growing your business in other ways.

Email template design

Our digital agency design team will work with you to create an engaging template that reflects your brand and gets across the right advertising message for your customers and prospects. With A/B testing a key part of content marketing, we can test different creative concepts to measure exactly what works with your target audience and what doesn't quite hit the spot.

Email marketing campaign delivery

Whether you're looking for a monthly newsletter, a campaign to push a new product or a nurture campaign for your leads, we deliver effective email marketing campaigns across different email service providers for clients across the United Kingdom and beyond. We're experts at transforming data to produce solid leads and more potential customers for you. We'll create an intelligent email marketing strategy and will schedule your email campaign to land in the inbox of your target audience at the most engaging times to boost your open rates.

Email copy creation

Ascensor's copywriting experts will create engaging content for your email marketing campaign. From an informative and appealing newsletter to A/B testing an engaging and punchy subject line, our content team will ensure that the copy in your marketing campaigns aims to increase open rates and encourage click-throughs.

Database segmentation

Once your contacts are collected and set up within your email marketing platform, we'll segment them into lists for highly targeted campaigns. Our email marketing experts will work with you to divide your subscriber list into specific groups that will suit each tailored campaign.

Personalisation

A personal touch is the key to any customer's heart - that's why we add personalisation to the email content to take it the extra mile. If you're looking for an email campaign that drives lead generation, then the individualisation of your message to potential clients can be the difference between success and failure.

Testing & Optimisation

Marketing should never be guesswork. As a full-service marketing agency we use A/B testing as part of our email marketing strategies in order to better understand what's working well with your customers and what isn’t. This then helps us to apply it to the next campaign, which results in a continually evolving and effective strategy.

Audience insights

One of the most important aspects of any successful strategy is regularly looking at the results and adapting the plan. That's why as a results-focused full-service digital marketing agency, we always dive into the data and provide you with a monthly report so that you can see the performance for yourself!

Analytics & tracking setup

The key to any email campaign is simple - get results. Whether you're looking to increase traffic to your website, or to a specific sign-up link, our digital marketing experts can ensure that you know precisely where the campaigns are successfully driving the traffic to. We monitor campaign performance and ROI from the outset of any digital marketing strategy.

Reporting & data visualisation

Data is at the heart of all of our digital marketing services, because it truly is the most vital component of any digital strategy. Your report will analyse our email marketing services so that you can keep track of what's happening. Using key metrics, the Ascensor digital marketing team create monthly or bespoke campaign reports, highlighting the performance of your email marketing campaign and the impact it's having.

What are the benefits of email marketing in 2025?

Targeted messaging

One of the advantages of email marketing is that you can provide highly targeted messaging to achieve great engagement with subscribers. This is where data segmentation is key, so that we can deliver targeted emails with personalisation tailored to potential customers, for extra impact.

High customer engagement

By contacting subscribers through email as part of your digital marketing efforts, you're guaranteed to be reaching out to an already-engaged audience. GDPR requires users to opt in to their email communications, which allows for much higher conversion rates and impressive customer engagement as they're already interested in what you have to say.

Grow sales & build loyalty with email campaigns

Email marketing can be used for a variety of purposes, from a monthly newsletter to a short-burst promotional email campaign. With so many ways to tailor a bespoke package, you can be sure of meeting your business objectives, whether you're aiming to grow sales or build customer loyalty.

Common questions

How can I measure the success of my email marketing campaign?

Email marketing success can be measured using metrics such as open rates, click-through rates, website traffic, conversions, enquiries and sales.

Tracking these results helps show how well each campaign is performing and gives you the insight needed to improve future emails.

What type of businesses need email marketing?

Businesses across most sectors can benefit from email marketing. It is especially useful for ecommerce, hospitality, travel, finance, manufacturing and healthcare businesses.

Whether the goal is to grow sales, build loyalty or generate enquiries, email marketing is a cost-effective way to reach a targeted audience and support wider digital marketing activity.

Why do businesses need email marketing?

Email marketing helps businesses stay connected with customers, nurture leads and share important updates quickly. It can be used to promote new products, announce offers, build brand awareness and encourage users back to your website.

A strong email strategy keeps your brand front of mind while delivering relevant content to people who have already shown interest in your business.

Is email marketing still relevant in 2026?

Yes. Email marketing remains a powerful way to reach customers directly, especially when campaigns are personalised, well-designed and built around useful content.

While social media is important, email gives businesses a more direct route to an engaged audience. With the right strategy, it can support customer retention, lead nurturing, website traffic and conversions.

HubSpot is a very capable, yet complex CRM and marketing system. We’ve adopted it at Schofield Sweeney but weren’t getting the most out of it. Thanks to working with Ascensor we’ve been able to make big improvements to all our automations, including meeting sequencing, nurturing and follow-up.

Ann Marie Keighley
Schofield Sweeney
Marketing Director

When it comes to CRO these guys really know what they’re talking about! Embracing a data-backed, test-and-learn approach has been a game-changer for us at Radar Healthcare, allowing us to base decisions on user interaction rather than guesswork. Ascensor's hard work is making a noticeable impact, and I'm really excited about the positive direction we're heading in.

Laura Dyson
Radar Healthcare
SEO and CRO Specialist

Delivering this initial project with Ascensor has introduced yet another distinctive advantage to Magnet. We have freed ourselves from a manual and time-consuming customer engagement process. This is just the beginning and we look forward to working with Ascensor on our next value-add initiative.

Stephen Fish
Nobia
Senior Project Manager

The level and extensive nature of Ascensor’s expertise is exactly what Sustrans required during the project, and we were not let down at all, the collaborative approach meant that not only did we achieve completion within an aggressive timeframe, but we were left with significantly greater insight and capability to manage our website performance moving forward. A great example of joined up, unified working across both our organisations, very much looking forward to working alongside Ascensor again in the future.

Barrie Grimshaw
Sustrans
Chief Information Officer

Acquiring the Safestyle Windows brand happened very quickly. Everyone involved had to be agile and reactive, we asked and expected a lot of the incumbent partners and set strict deadlines. Ascensor did not let us down. We’ve been so happy with Ascensor’s service and support that we’ve agreed a contract extension and have been working through other projects with the team.

Costas Kariolis
ASHI Group
Head of Digital Marketing

We have had nothing less than an excellent working relationship to implement our digital strategy. Their knowledge, service and support are second to none. I would recommend their services to any type of business who are looking to grow their online presence. Once you start working with them, it’s easy to see why they are known as ‘The A-Team’. The only way is up!

Sam Hall
YESSS Electrical
Marketing Manager

Interested in how Ascensor can use email marketing services to drive your brand engagement and conversions?

Want to work with one of the top email marketing agencies in Leeds? If you're ready to ditch old, ineffective techniques used by some other email marketing agencies and ready to enter a world of results-driven email marketing as you’ve never known it before, then get in touch with our email marketing agency today.

We work with leading brands to create high-performing digital experiences and bring you more customers and more conversions. Ascensor combine email marketing with a full spectrum of marketing channels, including social media marketing, web design and web development.

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