Too many websites still shut out users with visual, auditory, cognitive or motor impairments – not out of malice, but through oversight.
Accessibility isn’t an add-on or an afterthought. It’s a core part of designing digital experiences that work for everyone, and in many cases, it’s also a legal obligation.
What is web accessibility?
Web accessibility ensures that websites, tools, and technologies are designed and developed so that all people can use them, regardless of ability. This includes:
- Keyboard navigation
- Screen reader compatibility
- Clear contrast and text size
- Proper semantic HTML structure
Why it matters
1. It’s about inclusion
15% of the population experiences some form of disability. Why exclude those people from being able to easily access and use your website?
2. It’s often legally required
In the UK, there are increasing legal expectations (such as WCAG compliance and the Equality Act) for digital accessibility, especially for industries like healthcare, education and public services.
3. It improves UX for everyone
Accessible sites are easier to navigate, load faster and are more readable for everyone, not just those users with impairments.
4. It actually benefits SEO
Many accessibility best practices (like correctly classed headings and alt text) also benefit search engine indexing and rankings.
How we build for accessibility
At Ascensor, we include accessibility into our dev process from the start. That means:
- Using semantic HTML and ARIA roles
- Testing for keyboard and screen reader navigation
- Ensuring WCAG 2.1 AA compliance as a baseline
Make your website accessible to everyone
Accessibility isn’t just a tickbox exercise; it’s a commitment to inclusivity and professionalism.
If your website isn’t accessible, you’re not just losing potential customers, you might be violating the law.
If you want to build with inclusivity from the ground up, we're here to help.
Contact Ascensor to talk about building a better, more accessible web experience for every user.
