Technical SEO
Technical SEO is the foundation of any effective SEO strategy. It's the baseline of SEO and ensures that website crawlers can understand your website clearly and efficiently. If the crawlers can't understand your website, they can't appreciate the great content you produce!
Ascensor is a Leeds SEO agency with a love of technical SEO, but we also know how to prioritise what matters to ensure you get ROI from your bespoke SEO campaigns. We cover mobile usability, site structure and website load speed as part of every technical review, since all three directly affect how search engines crawl, interpret and rank your pages.
On-page SEO
We'll ensure your on-page SEO is absolutely solid and the markup is in place to ensure the search engine crawlers can understand your document structure and the content you are presenting to them. Our SEO experts are always up to date with the latest algorithm updates and Google search trends, so we know what works with which search engines to get you ranking on the first results page. Internal linking is part of our on-page work too, helping search engines understand the relationship between your pages and distributing authority across your site.
Digital PR & link building
Our digital PR and link-building services are different from your standard SEO link-building approach offered by some SEO agencies, because times have changed.
Digital PR is about creating genuine exposure for your brand in a more traditional sense, but using more modern and sophisticated techniques to allow you to stand out and gain coverage, as vying for journalists’ time becomes ever more competitive.
We put together bespoke campaigns and content marketing strategies that create real stories, deliver high-quality backlinks and engage with your new audience where they hang out. A strong backlink profile is one of the most reliable indicators of domain authority, and every campaign we run is built with that long-term foundation in mind.
Content strategy
We conduct extensive keyword research to create a powerful content strategy that pinpoints exactly what your customers are searching for. We assess search intent for every keyword we target, so the pages we optimise are built to match what potential customers are genuinely looking for.
This informs future content creation and ensures that your website content is focused, relevant and perfectly poised to engage and convert your target audience.
We identify keywords your website can rank for based on search volume and competition to help you rank highly in search results and drive traffic through to optimised landing pages.
We include regular updates on ranking performance and any actions taken on your site from organic traffic as a result of search engine clicks.
Content creation and optimisation
Our content creation and optimisation specialists work across a range of content formats, depending on the requirements of your website.
We're well versed in creating commercial and service page content that pops, while also driving the right signals to appeal to the search engine algorithms.
We create bespoke content strategies that engage readers and answer the questions your new customers want to find the answers to.
SEO audits
Our award-winning SEO team are experts at conducting SEO audits - it's what we do every day. We can conduct in-depth technical SEO audits, content audits, toxic link audits and link strategy audits as part of our ongoing SEO service, where we will ensure each section of these audits is prioritised to deliver you the quickest ROI for your own website.
Our SEO specialists can also conduct one-off SEO audits for your website to identify pain points and required strategy actions.
Generative engine optimisation
The way people search online is changing. AI-powered tools like ChatGPT, Perplexity and Google's AI Overviews are reshaping how users find information.
Generative Engine Optimisation (GEO) focuses on making your content visible within AI-generated search responses. It's about structuring information so that AI engines can interpret, cite and recommend your brand when users ask questions.
At Ascensor, we're already helping clients prepare for this shift. We can optimise your content to increase its chances of being featured in AI-driven results, giving you a head start as these tools claim a bigger share of the search market.
Want to future-proof your SEO strategy? Get in touch to explore how GEO can fit into your marketing plan.
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