Keyword auditing
As part of our SEO audit services, we will benchmark current keyword rankings - where the site performs well, where quick-win opportunities exist, and where weak points in the current keyword strategy are.
We will detail how your website performs against competitors and where they hold positions we can take traffic from.
Understanding how you stack up to the competition and properly prioritising your SEO efforts are imperative to ensuring you can grow your site traffic at the quickest rate.
Content auditing
Content has always been a key pillar of SEO strategy. It tells prospects what your brand or product does, where and how you do it and why a user should use your website to make a conversion - whether that be a sale or a lead. Having the necessary expertise, authority and trustworthiness in your particular field is essential to creating content (such as a blog post or landing page) that will perform well in search engines.
It's also vital to ensure keywords are used appropriately and the content satisfies the questions users are asking.
Technical SEO auditing
Our technical SEO audit service is typically focused on looking for technical issues that are affecting the website's performance both in terms of usability and rankings in Google and other search engines.
These technical aspects of our SEO services ensure that search engine crawlers can navigate your website and understand its content most efficiently. A technical SEO site audit includes identifying and deriving solutions for site speed improvement, page content rendering, mobile-friendliness, duplicate content, internal links, and problems with site architecture and site search.
A technical audit is vital as websites that have issues in these areas will be hampered in search results and will not be rewarded with pages that rank highly for key search phrases.
Off-page SEO Auditing services
Off-page (or off-site) SEO refers to actions taken outside of your website to impact ranking performance.
Whilst this primarily refers to link building as there's no doubt that high-quality links are a ranking indicator, other tactics such as brand building, citation building, content marketing and social media all work cohesively with the SEO campaign to build online visibility.
On-page SEO auditing
On-page SEO (or on-site SEO) refers to the practice of optimising web pages to improve a website's search engine rankings, earning organic traffic and conversions as a result.In addition to publishing relevant, high-quality content, on-page SEO includes optimising your HTML tags and images.
It also includes adding relevant structured data and ensuring that keywords are used naturally in page titles and meta descriptions.
