01
Platform
The heart
Mix & Twist
Spirits and *rankings are high* for Mix & Twist.
An SEO shake-up was the key ingredient for Mix & Twist, bringing more quality traffic to the site and more leads and conversions.
The numbers
4
#1 keyword rankings
25
Top 5 keyword rankings
37
Top 10 keyword rankings
13.3%
Rise in organic traffic
02 / 06
The challenge
A strong events reputation, *ready to lead local search.*
Mix & Twist is a premium mobile bar hire service for corporate events and private parties, specialising in large-scale events across the UK. Its offer includes event planning, flair bartending and mixologist hire, creating drinking experiences that bring people together.
The team has delivered thousands of events for event agencies and leading brands for over a decade, with clients including Haribo, Adidas and Amazon.
The aim was to build on that success and establish Mix & Twist as the leader in luxury mobile bar hire in the UK, with an SEO strategy to win local search results, capture a consistent stream of relevant leads and introduce a new audience to a Mix & Twist event.
03 / 06
The B2B lead generation system
The parts of the system we used.
This project used one part of the system: reactive. Location-led SEO put Mix & Twist in front of people searching for mobile bar hire in key UK cities.
The system diagram is drawn here by the page script, lighting the parts that have copy below.
02
CRM & data
The brain
03
Reactive
Availability
Keyword research by location shaped new city service pages and re-optimised existing ones, while technical fixes improved crawlability, with weekly and monthly reporting on rankings, leads and conversions.
04
Proactive
Broadcast
05
Thought leaders
Personal brand
06
Citations
Third-party proof
04 / 06
What we did
Local pages, *built to be found.*
Widescreen 16:9
Step 01
Research by location
Working with Mix & Twist's marketing team, we identified the key areas of the business to promote through higher rankings. Keyword research estimated how many people search for mobile bar hire and related services in key locations, including financial centres such as Leeds and London.
That groundwork set a long-term strategy to attract quality traffic, with a content optimisation roadmap that gives Mix & Twist a competitive edge over other prominent mobile bar businesses.
Square 1:1
Step 02
Write location pages
Our in-house copywriters created new service pages for each location. The content shows Mix & Twist's fun approach to events and drives visitors to request a quote or learn more about specific services.
We also overhauled existing content, optimising each page for its keywords and making sure it met user search intent, for an experience that nurtures brand loyalty and drives visitors to convert.
Square 1:1
Step 03
Fix the technical side
Technical fixes and refinements improved crawlability so Google could read the re-optimised content effectively. Improving on-page SEO across the site also keeps visitors engaged, as well as appealing to Google's search algorithms.
Weekly and monthly reporting keeps Mix & Twist up to date with the latest improvements in organic ranking performance. Tracking monitors leads, click-through rates and conversions as new content goes live regularly.
05 / 06
In their words
The thing Mix and Twist love the most about working with Ascensor is their consistent updates and the super collaborative process. They’re really easy to work with, and it feels like they’re always there when you need them. Since working with Ascensor we’ve seen an increase in quality leads generated from their SEO work, which has been a game changer!
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Scott Wright
Events & Marketing Manager
·
Mix & Twist
06 / 06
The results
What changed for
Mix & Twist
Every target location now ranks 15th or higher, with London, Leeds and Newcastle in the top 10. Organic traffic is up 13.3% since the strategy began, boosting brand awareness and lifting conversion with a consistent stream of quality leads.
R01
4
#1 keyword rankings
Four target keywords now hold the number one position.
R02
25
Top 5 keyword rankings
25 target keywords now sit in the top five search positions.
R03
37
Top 10 keyword rankings
37 target keywords rank in the top 10, including location terms for London, Leeds and Newcastle.
In short
The rankings rose, and so did *the quality of the leads.*
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