Shopify’s benefits include:
Lower infrastructure and maintenance costs
Shopify removes the hidden expenses that come with hosting, patching and upgrading a self-managed Magento installation. Instead of juggling server bills, emergency fixes and ongoing developer time, you pay one predictable monthly fee. This frees up budget for activities that actually move the needle—traffic, conversion and retention—rather than maintaining a platform just to keep it running.
Faster site speed which increases conversion rate and average order value
Speed isn’t just a technical metric; it’s a commercial one. Shopify’s global infrastructure delivers fast load times out of the box, reducing friction at every step of the buying journey. When pages load instantly, customers browse more products, complete more sessions, and are more likely to add higher-value items to their basket.
A smoother checkout that reduces cart abandonment
Shopify’s checkout is optimised, secure and continually tested across billions of transactions each year. It’s one of the highest-converting checkouts in ecommerce, requiring fewer steps and fewer decisions. Customers move from basket to order confirmation without confusion or delay, significantly reducing dropout and increasing revenue with no additional development work.
Better insight into customer behaviour, making your marketing more efficient
With Shopify’s unified analytics and native integrations, you get a clearer view of how customers discover, interact with and purchase from your store. This insight helps you allocate budget more effectively, refine targeting, and build marketing campaigns rooted in actual buying behaviour—not assumptions. The result is smarter spend and stronger returns.
Time freed up for your team to focus on campaigns, not tickets
When the platform handles updates, security and performance, your team isn’t stuck firefighting issues or waiting for developers to fix everyday tasks. Instead, they can concentrate on growth—launching campaigns, improving product content, testing landing pages and developing strategies that directly impact sales. Shopify shifts your time from maintenance to momentum.
