Your website's got visitors. Now find out who they are.

Most B2B websites convert less than 2% of their traffic. The other 98% leaves without a trace. But LeadInfo changes that.

As a certified silver LeadInfo partner, Ascensor can help you identify anonymous website visitors, understand their behaviour and turn that insight into real sales conversations.

Start seeing your visitors
4
#1 Keyword Rankings
25
Top 5 Keyword Rankings
37
Top 10 Keyword Rankings
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Mix & Twist

Spirits (and rankings!) are high for Mix & Twist

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39 Park Square

A digital refresh tailored for legal excellence? Case closed.

1.1
M
sessions from 100 countries
470
K
users since website launch
100
%
improvement in admin process
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Goldsboro Books

Novel developments lead to life-changing results

267
%
growth in revenue
74
%
increase in CTR
300
%
increase in ROAS
View Case Study

Luxe by She

Adding Volume: Transformative Results For Luxe By She

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D55

A slick upgrade for leading data modernisation specialists

94.4
%
Increase in organic traffic YoY
166.67
%
Boost in form submissions YoY
159.3
%
Visibility growth
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Maritime Capital

Charting a course to the top of search

93
%
Increase in organic traffic
257
%
Increase in online enquiries
1
#
Ranking positions for competitive local search terms
View Case Study

Leon & Company

Making it count, for Leon & Co

Would you let someone walk into your office without finding out who they are?

If you ask business owners a simple question, "do you know which companies have visited your website recently?" the answer is almost always no.

Law firms, insurance brokers, financial services businesses. Companies investing in SEO, running paid campaigns and creating content. Traffic is coming in, but they have no idea who's actually looking.

You wouldn't let someone walk around your office without finding out who they are and what they want. Yet that's exactly what happens on most business websites every single day.

If you're only waiting for contact forms to come in, you're missing the bigger picture.

The companies browsing your services pages, reading your case studies and coming back several times in a week. They're interested, they're just not ready to pick up the phone yet.

LeadInfo shows you who they are before they make that decision.

Get in touch

What is LeadInfo?

LeadInfo is a B2B visitor identification tool trusted by over 20,000 companies across Europe. It works by matching your website visitors' IP addresses against a database of more than 220 million businesses worldwide.

Within minutes of installation, you can see exactly which companies are visiting your site, which pages they're viewing, how long they're staying and whether they've been back before. No cookies required. Completely GDPR compliant.

The real value isn't just knowing who's looking, it's what you do with that information.

LeadInfo connects directly to your CRM, triggers alerts when high-value prospects visit and gives your sales team the context they need to start the right conversations at the right time.

Visitor identification

See who's browsing your website in real time. LeadInfo identifies up to 40% of your B2B traffic, the highest rate in Europe. You get company names, industry sectors, employee counts, contact details for key decision-makers and a complete record of every page they've viewed.

The platform filters out bots and irrelevant traffic automatically, so you only see genuine business visitors who could become customers.

Behavioural analytics

Understanding who visits is only half the story. LeadInfo shows you exactly what they did while they were there. Which pages caught their attention. How long they spent reading your pricing information. Whether they downloaded that case study or watched your product video.

Screen recordings let you replay individual sessions to see precisely how visitors interact with your site. Spot friction points. Identify what's working. Make smarter decisions about your content and user experience.

CRM integration

LeadInfo connects with over 70 platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. Identified companies flow straight into your existing workflow with all their visit data attached.

Set up automatic triggers to create new leads, notify your sales team via Slack or Microsoft Teams, or add visitors to targeted LinkedIn campaigns. No manual exports, no switching between systems, everything syncs in real time.

Lead scoring and alerts

Not every visitor deserves equal attention. LeadInfo's automated scoring helps you focus on the prospects most likely to convert. Set your own criteria based on company size, industry, pages visited or visit frequency.

When a company matching your ideal customer profile lands on your pricing page, you'll know about it immediately. Real-time alerts mean your team can follow up while you're still on their mind.

Campaign tracking

Connect LeadInfo to Google Ads, LinkedIn Ads and GA4 to see which campaigns are bringing in the right companies.

Stop optimising for clicks and start optimising for quality.

If your LinkedIn ads are attracting plenty of traffic but few of those visitors match your target market, you'll see it straight away. Adjust your targeting, refine your messaging and make sure your budget goes where it counts.

Why work with a LeadInfo partner agency?

LeadInfo is straightforward to set up. A few lines of code and you're tracking visitors within minutes. But getting the most from it takes more than installation.

As a certified Silver Partner, our team knows the platform inside out. We'll help you configure it properly, connect it to your existing systems, build the right lead-scoring rules and set up automations that actually fit how your sales team works.

Beyond the technical setup, we look at the bigger picture. Which landing pages should you be driving traffic to? What content will keep the right visitors engaged for longer? How can you use visitor data to refine your marketing strategy and reduce wasted spend?

We've been helping businesses get more from their digital presence since 2007. LeadInfo is one more tool in that process.

The difference is knowing how to use it well.

  • 98% of B2B website visitors leave without making contact
  • 35-40% identification rate for European B2B traffic
  • 70+ native CRM and marketing integrations
  • 220m+ companies in the global database
  • 5 minutes to install and start identifying visitors
  • 20,000+ businesses across Europe already using LeadInfo
Get in touch

Built for privacy from the ground up

LeadInfo operates entirely within GDPR guidelines. The platform identifies companies, not individuals. It works under Article 6(1)(f), legitimate interest, meaning you don't need visitor consent to use it.

All data is processed on EU servers in Ireland and Frankfurt. The platform is ISO 27001:2022 certified and offers fully cookieless tracking if you prefer. No cookie banners required. No US data transfers.

Companies can opt out at any time through LeadInfo's transparency page. It's designed to be both effective and responsible.

LeadInfo matches your visitors' IP addresses against a database of over 220 million companies worldwide. When a business visits your site from their office network, LeadInfo recognises the company and pulls in relevant details including name, industry, size and contact information for key people. The process happens instantly in the background, with no impact on your website performance.

Yes. LeadInfo processes only business data, not personal information, under Article 6(1)(f) GDPR. All data stays on EU servers, the platform is ISO 27001:2022 certified and cookieless tracking is available. Companies can opt out through LeadInfo's public transparency page at any time.

Typically between 35% and 40% of your B2B website traffic, which is the highest identification rate in Europe. The exact figure depends on your audience. Companies with dedicated office networks are easier to identify than sole traders working from home. During your free trial, you'll see exactly how many of your visitors can be matched.

Installation takes about five minutes. You add a single line of tracking code to your website header, either directly or through Google Tag Manager. LeadInfo works with all major CMS platforms including WordPress, HubSpot, Webflow and Shopify. Most customers see their first identified visitors within an hour of going live.

LeadInfo connects natively with over 70 platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. You can also connect via Zapier or Make for additional flexibility. Once linked, identified companies sync automatically with all their visit data attached.

Pricing starts from €69 per month and scales based on the number of unique companies identified. All plans include unlimited users and access to automations.

As a certified Silver Partner, we handle the technical setup and make sure LeadInfo is configured to match your sales process. We connect it to your existing CRM, build the right lead scoring rules and help you act on the insights. Beyond implementation, we can advise on wider marketing strategy to bring the right traffic to your site in the first place.

Ask another question

We have worked with the team at Ascensor since 2014. They have always been a huge part of our continued success online, assisting us with new sites, marketing, SEO and personal LinkedIn branding. The team listen and work with us to bring to fruition our goals and vision. We wouldn’t work with any other digital agency – they are the best at what they do.

Kathryn Wright
Perfect Branded Gifts
Founder

The level and extensive nature of Ascensor’s expertise is exactly what Sustrans required during the project, and we were not let down at all, the collaborative approach meant that not only did we achieve completion within an aggressive timeframe, but we were left with significantly greater insight and capability to manage our website performance moving forward. A great example of joined up, unified working across both our organisations, very much looking forward to working alongside Ascensor again in the future.

Barrie Grimshaw
Sustrans
Chief Information Officer

We’ve really enjoyed working with the Ascensor team. They’ve helped us revamp our ads and fine-tune our approach, resulting in a significant boost in clicks, sales and revenue. Their expertise and strategic insights have given us a real competitive edge and a noticeable increase in sales revenue.

Stephanie Cox
Luxe By She
Director

HubSpot is a very capable, yet complex CRM and marketing system. We’ve adopted it at Schofield Sweeney but weren’t getting the most out of it. Thanks to working with Ascensor we’ve been able to make big improvements to all our automations, including meeting sequencing, nurturing and follow-up.

Ann Marie Keighley
Schofield Sweeney
Marketing Director

The thing Mix and Twist love the most about working with Ascensor is their consistent updates and the super collaborative process. They’re really easy to work with, and it feels like they’re always there when you need them. Since working with Ascensor we’ve seen an increase in quality leads generated from their SEO work, which has been a game changer!

Scott Wright
Mix & Twist
Events & Marketing Manager

Working with Ascensor has made an enormous difference to how we run our business - it’s been truly transformative. We have saved so much time thanks to the automated processes we were previously doing manually. Everything is quicker, smoother and easier and our customers are enjoying a better level of service online as a result.

Rebecca McDonnell
Goldsboro Books
Marketing Manager

Ready to see who's visiting your website?

If you know you could be doing better with your website data, let's talk. We'll show you how LeadInfo works, what it would look like with your traffic and how to turn those anonymous visitors into genuine sales opportunities.

As a certified Silver Partner, we can get you set up quickly and make sure the platform actually fits how your business works.

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