Luxe By She is a global supplier of premium hair extensions. When they partnered with us, they were looking to increase sales and revenue through paid ads and upgrades to their Shopify site.
Luxe By She achieved incredible results thanks to our data-driven approach - here’s how we did it.
To maximise the effectiveness of Luxe By She’s Google Ads campaigns, we immediately created a supplemental feed to enrich product data. By adding essential attributes such as free shipping thresholds, colour, material, length, gender and age group, we empowered Google to better target ads to the most relevant audiences. This granular level of detail helped improve ad precision and relevance, driving stronger engagement.
We conducted split tests within Performance Max (P.Max) campaigns, comparing fully optimised creative asset configurations to feed-only setups. This approach allowed us to identify the configuration that delivered the best return on ad spend (ROAS). We also fine-tuned search campaigns by experimenting with various bid strategies, including ‘Maximise Conversion Value’ and manual CPC. These tests provided actionable insights towards achieving the highest click share and optimal ROAS.
As a result of these optimisations, Luxe By She experienced a 267% increase in revenue from Google Ads and a 300% improvement in ROAS.
Luxe’s site structure proved to be a challenge when it came to setting up their ad campaigns. There were no individual URLs for product variants, meaning that any ads we set up would be pointing towards top-level products, and we’d be unable to target specific search terms.
Working closely with Ascensor’s SEO and UX teams we overhauled the existing site structure, ensuring each product variant had its own URL. This allowed us to add individual products into the shopping feed and provide highly targeted and relevant ads for specific search terms. Not only does this strategy boost click through rate (CTR), it fulfils user intent and creates a positive brand experience, promoting the variety of products available at Luxe By She.
Through a combination of our strategic feed optimisation, advanced keyword refinement, and continuous testing of bid strategies, Luxe By She achieved remarkable results.
By replacing underperforming shopping ad visuals with high-quality images of human models, their CTR increased by 74%, boosting both engagement and conversions.
Targeting improvements in search campaigns drove a 113% increase in revenue, while optimising supplemental feeds and conducting split tests in Performance Max campaigns led to a 267% growth in revenue from Google Ads during November and an impressive 300% increase in ROAS.
"We’ve really enjoyed working with the Ascensor team. Over the past year, they’ve helped us revamp our ads and fine-tune our approach, resulting in a significant boost in clicks, sales and revenue. Their expertise and strategic insights have given us a real competitive edge, and a noticeable increase in sales revenue. We’re excited to continue collaborating with Ascensor in the future."
Stephanie Cox, Director, Luxe By She
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