Content strategy
We understand that every content marketing strategy needs to be unique, because your business is unique. The most effective way to bring you maximum return on investment depends on your specific market and goals, so the first step is to conduct a content strategy analysis and create a plan tailored to your individual needs. As your content marketing agency, we will work with you to produce high-quality content including copy, assets and images that combine into a truly effective digital marketing strategy.
Audience definition
There's an old saying in marketing: "If you try selling to everyone, you'll end up selling to no-one.” While there are almost five billion internet users in the world today, not every one of them is your target audience. Ascensor's experts will drill down and work with you to discover who your customers are, to allow you to focus your message on the right market. With well-defined target audiences, we will help you maximise returns by only reaching the right potential clients.
Content planning
Once we understand your target audience and which channels and messages will appeal to them, Ascensor will create a bespoke content plan that will engage with your audience base. The best content marketing agencies identify and research topics that will attract interest from your potential consumers and schedule valuable content across platforms at optimum times in order to drive traffic and sales.
Content production
From blog posts and TikTok masterpieces to email marketing and case studies, Ascensor make sure that content creation always has a purpose. Content experts produce work that will get you noticed, rank on search engines for relevant terms and help develop a long-term relationship between your brand and your buyers.
Design and build
Ascensor will work with you to provide the resources you need to help tell your story. Because we're a full-service digital agency, we draw on the talents of our graphic design, web design and development teams to produce infographics, images, videos and visualisations to create content that will really pop across all platforms.
Campaign ideation
We love collaborating with our clients to formulate ideas that connect brand objectives with the audience they want to appear in front of. Free-fire idea sessions and topical analysis allow us to work with you on unique content creation concepts that will have a major impact on your brand visibility. As we evaluate the pros and cons to evolve the campaign, your bespoke content will feel engaging, authentic and tailored to your audience.
