Leon & Company

Making it count for Leon & Company.

A targeted local SEO campaign that took a Leeds firm of chartered accountants to the top of search results, competing with larger firms for the most competitive terms.

See how we did it →Skip to results

The numbers

93%

Increase in organic traffic

257%

Increase in online enquiries

Ranking positions for competitive local search terms

Top 10 positions for sector terms

02 / 06

The challenge

Built on word of mouth, ready to be found in search.

Leon & Company is a firm of Leeds-based chartered accountants, providing audit, accountancy, financial and taxation expertise to small and medium-sized businesses across the North of England.

Founded in 1976, the practice built its local reputation through a bricks-and-mortar presence in the city and word-of-mouth referrals. It wanted to share its expertise with a wider online audience and attract new clients through organic reach.

We saw significant potential for growth through SEO. The campaign was designed to solidify and grow the firm's reputation and cement its place in local search results, with three aims: rank Leon & Company's services in local search results, drive organic traffic and new enquiries, and optimise new and existing website content.

Sector

Legal & professional services

Services

SEO

DIGITAL MARKETING

Audience

Small and medium-sized businesses across the North of England, including landlords and tech businesses

A strong local reputation that didn't show online
Larger firms holding the top search positions
Specialist services hard to find on the site
New clients coming mainly through referrals

03 / 06

The B2B lead generation system

The parts of the system we used.

This project focused on one part of the system: reactive search. Local SEO and content put Leon & Company in front of businesses already searching for an accountant in Leeds.

The system diagram is drawn here by the page script, lighting the parts that have copy below.

Platform

The heart

CRM & data

The brain

Reactive

Availability

Keyword research weighed search volume against competition, relevance and location. A menu restructure, new service sections, trust-building content, internal linking and continuous re-optimisation took the firm to number one for its key local terms.

Proactive

Broadcast

Thought leaders

Personal brand

Citations

Third-party proof

04 / 06

What we did

Research the demand, then earn the top spot.

Square 1:1

Step 01

Research local demand

Extensive keyword research established which of Leon & Company's services could rank in local search results, weighing monthly search volume against competition, relevance and location.

Keyword research
Local SEO

Square 1:1

Step 02

Restructure and expand

A menu restructure and new service sections let us optimise for and promote the firm's specialisms, including property tax for buy-to-let landlords and support for tech businesses in the digital marketing and innovation sectors.

Site structure
Service pages
On-page SEO

Square 1:1

Step 03

Write and keep optimising

Content creation and optimisation was vital to the campaign's ongoing success. New and existing pages highlight the firm's expertise, experience and personal service, building trust and rapport and making it easy to enquire.

A strong internal linking structure and continuous re-optimisation, based on competitor performance and the latest SEO trends, kept rankings and organic visibility rising.

Content
Internal linking
Re-optimisation

05 / 06

In their words

The Ascensor team are so easy to work with and the ongoing SEO campaign has really paid off. High positions in the search rankings translate directly into business for us, and it means we’re able to reach the right clients and grow the business. Ascensor contact us regularly with ways to improve our site, including new pages targeting key target clients, and this shows in our results.

Darren Stone

Partner

Leon and Company Chartered Accountants

06 / 06

The results

What changed for

Leon & Company

Leon & Company now ranks top in a space usually reserved for larger firms with a long-established online presence, and online enquiries are up 257%.

R01

93%

Increase in organic traffic

UK organic traffic rose 93% as rankings gained traction.

R02

257%

Increase in online enquiries

Visibility growth led to a 257% increase in online enquiries across the firm's accounting services, through form submissions, phone calls and emails from local businesses.

R03

Ranking positions for competitive local search terms

Leon & Company ranks number one for ‘chartered accountants’ and ‘accountants Leeds’, with four number one rankings for key services in Leeds and 15 top 10 positions for sector terms.

In short

A local firm, *at the top of local search.*

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