Turning AI intelligence into a sharper digital proposition

Luciqo is an AI-powered marketing intelligence platform built for a fast-changing search landscape. The product helps brands understand how they are seen, described and recommended by AI platforms, while bringing visibility, sentiment, competitor data and intent signals into a clearer decision-making layer.

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The team already had a website in place, but as the product evolved, the site needed to work harder and do more than just introduce the brand. It had to explain a new and emerging category, show the value of the software quickly and give different audiences a clear route into the platform.

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For prospective customers, that meant creating pages that would help them understand whether Luciqo was right for them. For the Luciqo team, it meant having a site that was easier to update, easier to expand and strong enough to support conversations with investors, pitch panels and early adopters.

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The previous site had been built in WordPress and already carried elements of the Luciqo brand style. The challenge was not to completely reinvent it, but to really sharpen it. The new website needed to feel more polished, more interactive and more in line with the technology behind the product.

Webflow development

Ascensor rebuilt the Luciqo website in Webflow, giving the team a flexible platform that can be managed and updated without relying on ongoing developer support for every content change.

The move to Webflow made it easier for the Luciqo team to add blog posts, refine page content and expand the site as the product develops. For a growing SaaS platform, that flexibility was key. The website needed to be able to move at the same pace as the product, the market and the conversations happening around AI search.

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Product-led page structure

We refreshed the site content and created new pages designed to help users understand what Luciqo does, who it is for and why it matters.

The live site now gives clear routes for agencies, businesses and investors, reflecting the different decision-making journeys around the product. Agencies can explore how Luciqo supports reporting, retention and AI visibility, while businesses can see how the platform connects brand perception, audience insight and marketing performance. Investors also have a dedicated route that frames Luciqo as a marketing intelligence and decision intelligence platform with commercial context.

This structure gives the product more room to breathe. Instead of expecting one page to explain everything, the site breaks the proposition into clearer audience-led journeys.

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Design, animation and conversion journeys

Visually, we kept the site aligned with the original Luciqo styling while introducing subtle transitions, animations and interactive touches to make the experience feel more polished and technology-led.

These details help the site feel more in keeping with the product itself: smart, modern and built around insight. They add movement without overwhelming the user or distracting from the core message.

We also strengthened conversion routes across the site, with multiple calls to action encouraging users to start a free trial or book a demo. Video walkthroughs were added to help bring parts of the platform to life, giving prospective users a clearer view of the software before they commit to trying it.

Luciqo now has a sharper, more scalable website that better reflects the ambition of the product.

The new Webflow build gives the team more control over their content, making it easier to update messaging, publish new blog content and adapt the site as Luciqo continues to grow. With clearer page journeys, stronger calls to action and more product-led content, the website now works harder to support free trial sign-ups, demo interest and investor conversations.

The site also gives Luciqo a more credible platform for explaining a fast-moving category. As AI search changes how brands are discovered, compared and recommended, Luciqo needed a digital presence that could make that shift easier to understand. The new website does exactly that, helping turn a complex product into a clearer commercial proposition.

Most importantly, the site gives the Luciqo team a digital asset they can confidently use in sales conversations, product demos and funding discussions. It is easier to manage, easier to build on and better equipped to support the next stage of the business.