Most manufacturers have spent decades building reputations through trade shows, word of mouth and long-standing relationships. But your buyers are now researching online long before they pick up the phone. We help manufacturing businesses build a digital presence that matches the quality of what they make.
UK manufacturing is in better shape than the headlines often suggest. Factory output grew by 3.4% to nearly £639bn in 2025, marking the fifth consecutive year of rising output and productivity. Aerospace plus chemicals and pharmaceuticals have been key drivers. The sector accounts for 8.6% of total UK economic output and the PMI hit an 18-month high in January 2026, with export orders improving and business confidence climbing.
But the workforce is shrinking. Over 36,000 manufacturing jobs and 2,500 manufacturers were lost in 2025 alone. The businesses that are growing are doing more with less, investing in automation, advanced production techniques and technology that drives efficiency on the factory floor.
The same shift needs to happen with how manufacturers find new customers. Trade shows and referrals still have a place, but your buyers are doing most of their research online before they ever speak to your sales team. Engineers, procurement leads and operations managers are searching for solutions, comparing suppliers and shortlisting options on Google, not at exhibition stands. If your website doesn't show up during that research phase, you're not even in the conversation.
We help manufacturers and industrial businesses get found online, build trust with technical buyers and turn website visitors into genuine commercial enquiries.
The way industrial buyers find suppliers has changed. Research from multiple industry sources consistently shows that the majority of B2B buyers have made their shortlist before they contact a sales rep. If your business isn't visible during that online research phase, you're losing opportunities to competitors who are. A website that hasn't been updated in years and a handful of trade show appearances aren't enough any more.
Many manufacturing websites were built years ago and haven't kept pace with the business. They're slow, hard to navigate on mobile and don't clearly communicate what you do, who you serve or why a buyer should choose you. For a sector built on precision and quality, a dated website sends the wrong message.
A procurement manager evaluates suppliers on cost, lead times and reliability. An engineer wants to know about materials, tolerances and certifications. An operations director cares about capacity, consistency and supply chain resilience. Your website and content need to speak to each of these audiences in their own language, without drowning in jargon that puts off everyone else.
Even manufacturers with decent organic traffic often struggle to convert visitors into leads. The website might attract the right people, but unclear calls to action, buried contact details and a lack of trust signals mean visitors leave without getting in touch. The traffic is there, but the pipeline isn't being built.
Larger competitors have dedicated marketing teams, bigger ad budgets and established brand recognition. Competing head-on across every keyword and channel isn't realistic for most manufacturers. What works is a focused strategy that targets the right niches, the right search terms and the right audiences, and converts at a higher rate.
We start by understanding your products, your customers and how your sales pipeline currently works. We audit your digital performance, look at where competitors are winning online and identify the areas with the most commercial opportunity. From there, we build a plan that reflects the realities of selling into industrial and B2B markets, from long decision-making cycles to multi-stakeholder buying committees.
We design and build manufacturing websites that communicate capability and credibility quickly. Clear service pages, visible certifications, sector-specific content and user journeys built for technical, detail-oriented buyers. Whether you need a new site on Webflow or targeted improvements to your existing platform, every design choice is backed by data and user behaviour.
We bring the right people to your site through SEO, PPC, content marketing and paid social. In manufacturing, a handful of the right visitors matters more than thousands of irrelevant ones. We focus on high-intent keywords and audience targeting that connect you with the engineers, procurement leads and decision-makers actively searching for what you offer.
We run ongoing CRO tests on quote request forms, contact pages and key conversion points. We track performance across every channel and report back in plain English. In a sector where a single new contract can be worth significant recurring revenue, improving your conversion rate by even a small margin can have a real impact on your bottom line.
Manufacturing websites built on Webflow or custom platforms, designed to earn trust with technical, commercial and procurement audiences. Clear product and service positioning, visible accreditations and user journeys that guide buyers from initial research through to an enquiry or quote request.
Organic visibility that puts your business in front of the engineers, procurement teams and decision-makers actively searching for suppliers. We create content that answers technical questions, supports longer buying cycles and helps you rank for the terms your ideal customers are using.
Google Ads, LinkedIn, paid social and remarketing campaigns managed with a focus on lead quality and cost per acquisition. In manufacturing, reaching the right 50 procurement managers matters more than reaching 5,000 people with no buying intent.
Structured testing on quote forms, contact pages, product enquiry flows and key conversion points. We use data and user behaviour insights to remove friction and increase the percentage of visitors who take the next step, whether that's requesting a quote, downloading a spec sheet or starting a conversation.
Yorkshire Laser is a sheet metal fabrication and laser cutting specialist with over 25 years of experience, serving sectors including aerospace, automotive, food manufacturing and telecommunications. After almost a decade with the same website, their online presence no longer reflected the quality or scale of their work. The site was dated, difficult to update and wasn't performing on modern devices. We designed and built a new Webflow site with clear service pages, sector-specific content and video throughout to showcase their manufacturing capabilities. Alongside the new build, we ran a targeted SEO campaign focused on high-intent local search terms for metal fabrication and laser cutting services.
The result: a 106% increase in UK organic traffic year on year and a 153% increase in form submissions from relevant local leads.
“Ascensor took the time to understand our business and what we needed from the website. The team guided us through every stage, from initial design concepts through to launch, and were always really responsive when we had questions.”
We know that manufacturing sales involve long lead times, technical buyers and multiple stakeholders. Our team builds websites and campaigns that support that reality, giving your prospects the information they need to shortlist you before they ever pick up the phone.
Web design, development, SEO, PPC, content, CRO. Your digital strategy is handled by one joined-up team. No gaps between agencies, no mixed messages, no wasted effort.
Web design, development, SEO, PPC, content, CRO. Your digital strategy is handled by one joined-up team. No gaps between agencies, no mixed messages, no wasted effort.
Web design, development, SEO, PPC, content, CRO. Your digital strategy is handled by one joined-up team. No gaps between agencies, no mixed messages, no wasted effort.
Web design, development, SEO, PPC, content, CRO. Your digital strategy is handled by one joined-up team. No gaps between agencies, no mixed messages, no wasted effort.
If it's not generating the enquiries your business needs, let's fix that.
