What is an influencer, and why is influencer marketing effective?
Along with the rise of the social media marketing phenomenon came the birth of the social media influencer. Much like celebrities, influencers hold power and 'influence' over their followers online.
Many influencers were born after the initial rise of the social media phenomenon - and they've now taken over the social media game.
Influencers have the power to influence purchasing decisions because of their authority and online clout, built by gaining followers and/or engagement.
How can a social media influencer help me and my brand?
Because of their ability to influence purchase decisions, relevant influencers are a really effective way of building up brand awareness and customer retention.
Also known as content creators and/or bloggers, social media influencers can have as few as 2,000 followers up to those which number in the millions.
As long as they have a high engagement rate and a dedicated target audience, they can be a powerful way to boost your business.
Smash your online goals with an influencer marketing campaign
As an award-winning full service digital marketing agency, we have worked with some of the top influencers on popular social media channels such as Instagram, Tik Tok and YouTube.
Our experts have backgrounds in social media marketing, PR and link-building and have a plethora of influencer, creator and blogger connections across all popular social media channels.
Our industry links, influencer network and years of experience make us your number one choice as a leading influencer marketing agency. Cultural relevance is critical in creating effective influencer marketing campaigns, and we excel at integrating it with our strategies.
By creating full service influencer marketing campaigns to suit you and your brand we can help you smash your online goals.
We'll help you build a creative influencer marketing strategy to project your brand story through someone who may be influential within a key demographic that you're not currently reaching, and that you would ideally like to target next as a business.
Our deep understanding of the creator economy allows us to harness the power of creators through data analytics, enhancing our campaigns and driving significant results.
Blogger outreach
Blogger outreach is a crucial part of influencer marketing, but we also treat it as a separate service for our clients as it is centred more around link-building. Our expertise in SEO and blogger outreach are what makes us the best influencer marketing agency to help your business grow.
Looking at a blogger's DA (domain authority) and trust flow is something that many other agencies don't pay attention to, which can lead to harmful links and in turn, damage your SEO backlink profile. Who would want that as part of an influencer campaign?
Our dedicated Facebook blogger community allows us to connect with bloggers worldwide who are happy to place links on their site to yours, the correct way, for maximum SEO impact.
Instagram influencers
Instagram influencers have become enormously powerful in recent years, with many turning their Insta-lives into a full-time job. If you're familiar with Instagram, you will have no doubt stumbled across a typical influencer.
A lot of influencer marketing agencies will tell you that their number of followers is what matter most - but at Ascensor we really dig down into their metrics to find the best influencer for you.
Engagement and influence are the most important elements when it comes to finding the right influencer to work with, which is why we create real relationships with well-known bloggers and influencers, allowing us to gain an understanding of their niche audience and how it matches with your brand.
We also collaborate with global brands to create impactful content that resonates with audiences and strengthens brand presence.
TikTok influencers
TikTok is a platform where you can really unleash your brand's creative side and it's become one of the most creative influencer marketing platforms.
In a very short timescale TikTok influencers have become indispensable for brands who want to use and video content to promote themselves. And thanks to our connections as a full service influencer agency we can choose the best TikTokers will really make your products stand out in the fully immersive world of TikTok. As a influencer marketing agency, we specialise in creating effective social media campaigns tailored for platforms like TikTok, Instagram and YouTube.
Alongside influencer marketing, TikTok can also be a brilliant way to gain brand exposure through paid advertising.
YouTube influencers
While YouTube influencers may appear to be very similar to TikTok influencers at first glance, their key metrics are actually very different. YouTube’s target audiences are so diverse it has become relatively simple to find a YouTuber that will be happy to promote your brand.
Ascensor's influencer marketing team can place your product in the right video, gaining link clicks through monetisation, AdSense, branded content and product placement. They act as an influencer marketing factory, specialising in creating and managing campaigns across various social media platforms.
