SEO, director-led LinkedIn content and a stronger website, combined to position Maritime Capital's investment experts as leaders in their market.
Maritime Capital is a family-run wealth guardian company that mentors, nurtures and safeguards high net worth clients' assets. With 35 years of experience buying and selling over £1 billion of property, it specialises in revitalising properties, creating assets and adding value, while clients keep full control and Maritime manages the day-to-day admin.
The business has thrived on personal relationships, word-of-mouth recommendations and contacts built over many years. New relationships start with an introduction, then the person goes looking.
The website was attracting limited users, and Maritime wanted to extend its client base and reach previously untapped markets. Our experience in the financial sector and a strong relationship with the directors put Ascensor in a good position to reach that highly targeted audience.
In a market where reputation travels by introduction, every prospective client looks a firm up before they call. This programme used four parts of the system so Maritime is easy to find, and credible, when they do.
We audited and improved the Webflow site Maritime had launched, with better responsiveness, streamlined menus, refactored elements and CMS page templates, then migrated it from .co.uk to .com. Conversion rate optimisation is now part of the work.
Keyword research, new resource pages on topics such as inheritance tax, family offices and commercial property, and continuous re-optimisation. Semrush, Ahrefs, SEOmonitor, Sitebulb and Screaming Frog supported research, tracking and technical crawls.
A dedicated link-building campaign, with PR alongside, strengthened Maritime's backlink profile and domain authority, directly supporting the rise in top-ranking keywords.
Workshops with the directors on their background, interests and language shaped weekly LinkedIn content for Toby and Max Hunter in two distinct voices, growing their networks and positioning them as thought leaders in the UHNW sector.
Research across investment and asset management, and meetings with the directors, defined the audience, the KPIs and a long-term SEO roadmap. Keyword research, chosen for the small number of people searching for high net worth investment information, led to new resource pages on inheritance tax, family offices and commercial property.
Workshops on dozens of property projects spanning decades replaced thin case studies with detailed ones, and a new non-executive services page offered updated director CVs to download. Continuous re-optimisation added FAQs as Google began rewarding more extensive content.
Maritime had launched a Webflow site of its own to replace the earlier one. After an audit, our design and development teams improved responsiveness, streamlined menus, refactored elements, created CMS page templates and migrated the existing GA4 tracking.
We then moved the site from .co.uk to .com and rebuilt the rankings the move disrupted. Two priorities shaped the work: targeting relevant keywords through new pages and optimisations, and a dedicated link-building campaign, with PR alongside, to strengthen the backlink profile.
After positive SEO results, we widened the partnership to organic LinkedIn, a platform used regularly by Maritime's audience and by the people who introduce ultra-high-net-worth individuals. Workshops with the directors covered their background, interests, language and how they engage online.
Weekly content for Toby and Max Hunter, in two distinct voices, has expanded their networks and positioned them as thought leaders in the UHNW sector, so a search for either name returns a credible body of work.
We have always found their output and performance to be at the highest standard and a front runner in the space, but in addition to this, we have notice their desire to put themselves in the client’s shoes and really think about the business and how they can aid it. Not many businesses in today’s world have this level of duty of care, so thank you.
Rankings have found strong traction, and Maritime now appears at the top of search for the terms that matter most to its business. The partnership has grown to include data science, conversion rate optimisation and individual website projects for Maritime assets.
Organic traffic rose 94.4% year on year in 2025, as new and re-optimised resource pages captured high-intent searches.
Form submissions rose 166.67%, showing the traffic is genuinely interested in Maritime's services.
Visibility grew 159.3%, from 2.7 at the end of 2024 to 7 by the end of 2025, with keywords in positions 1 to 5 up 200% after the link-building campaign.
Every introduction ends in a search, and Maritime is now *ready for it.*
