GEO Agency Leeds | Ascensor

We love clarity

Generative engine optimisation can sound new, but the foundations are familiar.

Good agencies already do a lot of the work that supports AI visibility. Google's own guidance says the best practices for SEO remain relevant for AI features, so strong web pages, clear site architecture, accurate information, schema markup and solid SEO strategy all help brands show up in AI-driven discovery.

Unlike traditional search engines, generative engines rely more heavily on natural language processing to interpret natural language, user intent and the relationships between topics, entities and questions.

We love visibility

People search differently in generative search environments.
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They use conversational queries, ask for comparisons, want direct answers and expect AI-powered answers fast.
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That means GEO requires content with a logical flow, clear explanations of processes, concise bullet points and engaging content that helps AI understand the context behind complex user queries.

GEO ensures your brand remains visible when AI search engines pull together answers from trusted sources.

We love growth

Unlike traditional SEO, generative engine optimisation looks beyond search engine results pages alone.

It also considers how often your brand appears in AI-generated responses, which pages are being cited, how your brand is described and how AI visibility supports enquiries, sales and long-term brand recognition.

Traditional SEO metrics still matter, but GEO differs because brands also need to track brand mentions, responses generated from multiple sources and the visibility they gain from AI responses that may not produce the same direct traffic as traditional search journeys.

AI visibility audits

Our GEO services start with a clear picture of your current presence. AI visibility audits benchmark how a brand appears in AI-powered answer boxes compared to competitors. We review AI search results, summaries, citation patterns, brand mentions, source quality and the prompts that matter most in your market.

This gives us a practical view of where your brand appears today, where competitors are being referenced more often and where quick wins exist.

It also helps us understand how people search in your category, which matters because GEO success depends on the questions your audience is really asking.

AI-ready content creation

AI-ready content creation focuses on producing highly structured, factual and information-dense content that is safe to cite. That includes producing content designed to answer user intent clearly, optimise content for scanning and support content quality at every stage.

That means clear service pages, useful landing pages, factual FAQs, comparison content, supporting articles and answer-led copy that is easy to interpret.

We create content for both traditional search engines and generative AI platforms.

From featured snippet-style sections to concise summaries and well-structured headings, we make your content easier for large language models, generative AI tools and other AI systems to read, understand and generate answers from.

That can include quality content such as service copy, FAQs, news articles, visual content, video content, short-form videos, custom graphics, and even sound clips that add real value and improve user engagement.

E-E-A-T and authoritative content

Generative engines value E-E-A-T, which stands for Experience, Expertise, Authoritativeness and Trustworthiness. If your site lacks depth, clarity or credibility, it becomes much harder to earn AI mentions and citations.

Generative engines prioritise content that shows real expertise, and creating high-quality content gives AI technology stronger signals to work with when answering complex questions.

That's why GEO focuses on authoritative content backed by clear expertise, accurate claims and a strong brand footprint across the web.

We help you publish content that supports trust, answers real questions and gives AI models stronger reasons to reference your business.

Technical AI optimisation

Technical AI skills matter because strong GEO goes well beyond content alone. Technical AI skills include specialisation in structured data, entity optimisation and content optimisation designed for LLM readability.

Technical AI optimisation involves enhancing site architecture and implementing advanced Schema markup to make data machine-readable for AI crawlers.

We also review internal linking, document structure, page performance, mobile optimisation and the wider technical SEO factors that help AI-driven search engines interpret your website more accurately.

That work often includes refining meta tags, improving site speed and removing friction that can weaken user engagement across key landing pages.

If your website is hard to crawl, difficult to understand or inconsistent in how it presents products, services and expertise, your AI search optimisation will always have a ceiling.

Search strategy for both traditional and AI search

Traditional SEO focuses on visibility in traditional search engines and performance across traditional search results. GEO focuses on helping your brand appear in AI answers, AI-generated responses and generative search experiences.

Traditional SEO optimises for rankings, clicks and keyword matching, while GEO requires a broader approach built around content quality, authority and how AI systems interpret context.

The best search strategy connects the two. A joined-up SEO and GEO strategy helps your business perform across both traditional search and AI-driven search.

That means stronger organic search foundations, clearer information architecture, better content design and more opportunities for your brand to appear in the moments where people search for recommendations, comparisons and explanations.

Digital PR and brand authority

Digital PR still matters in AI search. Generative engine optimisation services work best when your brand is supported by authority signals beyond your own site.

Through digital PR, off-page SEO and wider content promotion, we help strengthen the sources AI-powered search engines use to assess trust.

Third-party mentions, links, citations and brand context all improve the likelihood of your business being surfaced in AI search results and AI-generated summaries.

That off-page work also supports domain authority and helps your brand appear in the kind of multiple sources that generative engines rely on when forming answers.

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Reporting that reflects how people search now

Traditional rank tracking is becoming less useful as a standalone measure in a zero-click environment.

Rankings still matter, but they no longer tell the full story when AI-powered search engines can generate answers directly on the page.

Our reporting looks beyond rankings. AI-specific metrics should include citation frequency, share of voice in AI answers and sentiment of brand mentions.

We also track appearance in AI overviews, visibility by prompt theme, AI mentions, referral traffic from LLMs and the pages most likely to earn citations.

This gives you a clearer view of performance than traditional SEO metrics alone and helps track brand mentions across a fast-moving AI landscape.

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Local SEO

We assess your current organic search footprint, AI visibility, competitor presence, citation sources and conversational queries.

We look at how your business appears across search platforms and where opportunities exist in AI Overviews, AI search results and answer engine optimisation.

Structure and optimise

We improve headings, page structure, schema markup, internal linking and entity signals so your content is easier for AI systems and traditional search engines to understand.

Create and expand

We build AI-ready content around the topics your audience cares about most.

This includes service pages, FAQs, guides, comparison pages and other web pages designed to support direct answers and stronger AI visibility.

The focus stays on producing content that is useful, engaging and easy for AI to interpret without losing the human value that drives enquiries.

Build authority

We strengthen external signals through digital PR, content promotion and wider authority building, helping your brand earn the trust that generative engines look for.

Measure and refine

We monitor AI mentions, sentiment, citations, share of voice and referral traffic, then refine the strategy as AI models, tools and generative engines continue to evolve.

What is generative engine optimisation?

Generative engine optimisation, or GEO, is the process of improving how your brand appears across AI search engines and generative search experiences.
Instead of focusing only on search engine results pages, GEO helps your business appear in the AI-generated answers and summaries that are replacing traditional result listings.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking web pages in search engines and earning clicks from organic results. GEO focuses on helping your content become part of the AI answers, recommendations and summaries shown in AI-driven search.
The strongest results usually come from combining both. Traditional SEO provides the foundation, and GEO builds on it so your brand is easier to cite, summarise and trust in AI search.

Can good SEO still help with AI search?

Yes. Google's own guidance says the best practices for SEO remain relevant for AI features, so ranking well and earning citations from generative AI engines often comes down to traditional good SEO practices that good agencies already do.
Strong technical SEO, keyword research, structured data, schema markup, authoritative content and digital PR all improve the likelihood of appearing in AI overviews, answers to AI-driven queries and wider generative search experiences. Solid SEO foundations still matter because generative engines rely on the same signals of clarity, relevance and content quality that support strong visibility in search.

What makes content AI-ready?

AI-ready content is structured, factual, easy to navigate and safe to cite. It answers conversational queries clearly, uses consistent terminology and presents information in a way that is easy for large language models to interpret.
That is why our AI-ready content creation work focuses on concise definitions, clear headings, useful FAQs, supporting proof and information-rich copy that works for both people and AI systems.

What technical work matters most for GEO?

Technical AI optimisation usually includes site architecture, schema markup, structured data, entity optimisation, internal linking, mobile optimisation and content formatting that supports LLM readability. These technical details help AI crawlers and search engines understand what your pages are about and how they connect.

How do you measure GEO success?

Measuring GEO success calls for a broader set of metrics than rankings alone. AI-specific metrics should include citation frequency, share of voice in AI answers, sentiment of brand mentions, appearance in AI overviews and referral traffic from LLMs.
Traditional rank tracking is becoming less useful on its own in a zero-click environment, so we look at rankings alongside AI visibility, AI summaries and the prompts that generate answers featuring your brand.

How do I choose the right generative engine optimisation agency?

Choosing the right generative engine optimisation agency requires vetting their AI-specific technical expertise, proven case studies and adaptability to evolving AI models. Ask how they approach structured data, entity optimisation, content for AI systems and AI visibility audits.
Proven AI results should demonstrate increased brand visibility, citations and referral traffic from LLMs.
It's also worth checking whether the agency understands your sector, because that familiarity improves keyword research, content planning and how they respond to conversational queries in your market.

Is GEO the same as answer engine optimisation or AI SEO?

Answer engine optimisation, AI SEO and generative engine optimisation services all aim to improve how your brand is discovered in AI-driven search. The language varies, but the goal is the same: helping your business show up when AI systems generate answers instead of simply listing links.

Which AI platforms matter most?

The most valuable platforms depend on how your audience searches, but common priorities include Google AI Overviews, Google Gemini and other generative AI platforms that shape AI-driven discovery. The right GEO agency should review your sector, audience and search behaviour before deciding where effort will have the biggest impact.

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Working with Ascensor has made an enormous difference to how we run our business - it’s been truly transformative. We have saved so much time thanks to the automated processes we were previously doing manually. Everything is quicker, smoother and easier and our customers are enjoying a better level of service online as a result.

Rebecca McDonnell

Goldsboro Books

Marketing Manager

The thing Mix and Twist love the most about working with Ascensor is their consistent updates and the super collaborative process. They’re really easy to work with, and it feels like they’re always there when you need them. Since working with Ascensor we’ve seen an increase in quality leads generated from their SEO work, which has been a game changer!

Scott Wright

Mix & Twist

Events & Marketing Manager

We have worked with the team at Ascensor since 2014. They have always been a huge part of our continued success online, assisting us with new sites, marketing, SEO and personal LinkedIn branding. The team listen and work with us to bring to fruition our goals and vision. We wouldn’t work with any other digital agency – they are the best at what they do.

Kathryn Wright

Perfect Branded Gifts

Founder

The level and extensive nature of Ascensor’s expertise is exactly what Sustrans required during the project, and we were not let down at all, the collaborative approach meant that not only did we achieve completion within an aggressive timeframe, but we were left with significantly greater insight and capability to manage our website performance moving forward. A great example of joined up, unified working across both our organisations, very much looking forward to working alongside Ascensor again in the future.

Barrie Grimshaw

Sustrans

Chief Information Officer

The Ascensor team are so easy to work with and the ongoing SEO campaign has really paid off. High positions in the search rankings translate directly into business for us, and it means we’re able to reach the right clients and grow the business. Ascensor contact us regularly with ways to improve our site, including new pages targeting key target clients, and this shows in our results.

Darren Stone

Leon and Company Chartered Accountants

Partner

We’ve really enjoyed working with the Ascensor team. They’ve helped us revamp our ads and fine-tune our approach, resulting in a significant boost in clicks, sales and revenue. Their expertise and strategic insights have given us a real competitive edge and a noticeable increase in sales revenue.

Stephanie Cox

Luxe By She

Director

GEO Agency

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