AI visibility audits
Our GEO services start with a clear picture of your current presence. AI visibility audits benchmark how a brand appears in AI-powered answer boxes compared to competitors. We review AI search results, summaries, citation patterns, brand mentions, source quality and the prompts that matter most in your market.
This gives us a practical view of where your brand appears today, where competitors are being referenced more often and where quick wins exist.
It also helps us understand how people search in your category, which matters because GEO success depends on the questions your audience is really asking.
AI-ready content creation
AI-ready content creation focuses on producing highly structured, factual and information-dense content that is safe to cite. That includes producing content designed to answer user intent clearly, optimise content for scanning and support content quality at every stage.
That means clear service pages, useful landing pages, factual FAQs, comparison content, supporting articles and answer-led copy that is easy to interpret.
We create content for both traditional search engines and generative AI platforms.
From featured snippet-style sections to concise summaries and well-structured headings, we make your content easier for large language models, generative AI tools and other AI systems to read, understand and generate answers from.
That can include quality content such as service copy, FAQs, news articles, visual content, video content, short-form videos, custom graphics, and even sound clips that add real value and improve user engagement.
E-E-A-T and authoritative content
Generative engines value E-E-A-T, which stands for Experience, Expertise, Authoritativeness and Trustworthiness. If your site lacks depth, clarity or credibility, it becomes much harder to earn AI mentions and citations.
Generative engines prioritise content that shows real expertise, and creating high-quality content gives AI technology stronger signals to work with when answering complex questions.
That's why GEO focuses on authoritative content backed by clear expertise, accurate claims and a strong brand footprint across the web.
We help you publish content that supports trust, answers real questions and gives AI models stronger reasons to reference your business.
Technical AI optimisation
Technical AI skills matter because strong GEO goes well beyond content alone. Technical AI skills include specialisation in structured data, entity optimisation and content optimisation designed for LLM readability.
Technical AI optimisation involves enhancing site architecture and implementing advanced Schema markup to make data machine-readable for AI crawlers.
We also review internal linking, document structure, page performance, mobile optimisation and the wider technical SEO factors that help AI-driven search engines interpret your website more accurately.
That work often includes refining meta tags, improving site speed and removing friction that can weaken user engagement across key landing pages.
If your website is hard to crawl, difficult to understand or inconsistent in how it presents products, services and expertise, your AI search optimisation will always have a ceiling.
Search strategy for both traditional and AI search
Traditional SEO focuses on visibility in traditional search engines and performance across traditional search results. GEO focuses on helping your brand appear in AI answers, AI-generated responses and generative search experiences.
Traditional SEO optimises for rankings, clicks and keyword matching, while GEO requires a broader approach built around content quality, authority and how AI systems interpret context.
The best search strategy connects the two. A joined-up SEO and GEO strategy helps your business perform across both traditional search and AI-driven search.
That means stronger organic search foundations, clearer information architecture, better content design and more opportunities for your brand to appear in the moments where people search for recommendations, comparisons and explanations.
Digital PR and brand authority
Digital PR still matters in AI search. Generative engine optimisation services work best when your brand is supported by authority signals beyond your own site.
Through digital PR, off-page SEO and wider content promotion, we help strengthen the sources AI-powered search engines use to assess trust.
Third-party mentions, links, citations and brand context all improve the likelihood of your business being surfaced in AI search results and AI-generated summaries.
That off-page work also supports domain authority and helps your brand appear in the kind of multiple sources that generative engines rely on when forming answers.
Reporting that reflects how people search now
Traditional rank tracking is becoming less useful as a standalone measure in a zero-click environment.
Rankings still matter, but they no longer tell the full story when AI-powered search engines can generate answers directly on the page.
Our reporting looks beyond rankings. AI-specific metrics should include citation frequency, share of voice in AI answers and sentiment of brand mentions.
We also track appearance in AI overviews, visibility by prompt theme, AI mentions, referral traffic from LLMs and the pages most likely to earn citations.
This gives you a clearer view of performance than traditional SEO metrics alone and helps track brand mentions across a fast-moving AI landscape.
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