01
Platform
The heart
We designed and built a fully responsive trade account application form, with a customer-led flow that lets showroom teams quickly process sole traders, limited companies and partnerships on desktop or mobile.
Magnet Kitchens
From days to *an instant credit decision.*
We made it simple for teams in Magnet's 200 showrooms to process new trade account applications. Instant credit decisions have transformed the sales process and delivered major efficiency savings.
The numbers
100%
Bespoke trade functionality
100%
Seamless API integration
100%
Efficient automated process
Instant
Trade credit decisions, down from days
02 / 06
The challenge
A paper process that took days *and lost trade customers.*
Nobia is Europe's leading kitchen specialist, with more than 6,000 employees and 20 brands, including Magnet Kitchens. The Nobia team asked us to transform the way Magnet signs up new trade clients across its 200 showrooms nationwide.
Magnet's paper-based system took days to complete, which led to a high attrition rate among potential trade clients.
The brief covered the UX design and development of a trade account application form that could capture and process the varying details of sole traders, limited companies and partnerships.
03 / 06
The B2B lead generation system
The parts of the system we used.
This project used two parts of the system: the platform and CRM & data. A responsive application form captures each trade customer, and integrations with Experian and Marketo handle the credit decision and the follow-up.
The system diagram is drawn here by the page script, lighting the parts that have copy below.
02
CRM & data
The brain
Validated details go to Experian over API for a credit decision. Approved applications reach Magnet's business team as a PDF, Marketo sends post-processing emails automatically, and staff get daily and weekly data extracts.
03
Reactive
Availability
04
Proactive
Broadcast
05
Thought leaders
Personal brand
06
Citations
Third-party proof
04 / 06
What we did
Design the form, *automate everything after it.*
Square 1:1
Step 01
Design the application flow
From solution architecture and technical specification through to UX wireframing and design, we built a customer-led flow that makes it easy for showroom teams to process new trade account details quickly.
The form is fully responsive across desktop and mobile devices.
Square 1:1
Step 02
Connect to Experian
Validated information from the completed form is pushed over API to credit rating agency Experian for a decision, which is quickly confirmed to the applicant.
Because the form handles sensitive customer data, our ISO 27001 information security accreditation assured Nobia that all data would be handled securely and compliantly.
Square 1:1
Step 03
Automate what happens next
Once an application is approved, its details pass to Magnet's business team as a PDF, and post-processing emails go out automatically through the Marketo integration. Staff can also access daily and weekly data extracts, which makes reporting simple.
05 / 06
In their words
Delivering this initial project with Ascensor has introduced yet another distinctive advantage to Magnet. We have freed ourselves from a manual and time-consuming customer engagement process. This is just the beginning and we look forward to working with Ascensor on our next value-add initiative.
Stephen Fish
Senior Project Manager
·
Nobia
06 / 06
The results
What changed for
Magnet Kitchens
Magnet has moved from a manual, time-consuming engagement process to offering credit accounts to trade clients on the spot, maximising B2B conversions and making its sales team more efficient. The project was delivered on time and on budget, and our service delivery team provides ongoing technical support.
R01
100%
Bespoke trade functionality
A business application form for trade clients, built for Magnet's 200 kitchen showrooms nationwide.
R02
100%
Seamless API integration
Validated form data is pushed over API to credit rating agency Experian, and the decision is quickly confirmed to the applicant.
R03
100%
Efficient automated process
Credit accounts that took days on paper can now be offered on the spot, and staff get daily and weekly data extracts for simple reporting.
In short
The best time to approve a trade account is *during the first conversation.*
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