Ecommerce

Digital marketing and web development for ecommerce

You need an ecommerce site that sells. We build high-performing online stores and run the marketing campaigns that bring the right customers to them. More traffic, better conversions, stronger returns.

The landscape

The UK is one of Europe’s largest ecommerce markets, with online retail spending well over £100 billion in 2025 and still climbing. Competition has never been fiercer. Massive marketplaces like Amazon set the bar for customer expectations, while direct-to-consumer brands and international sellers crowd every product category.

For online retailers, the pressure points are familiar: rising ad costs, mobile conversion gaps, shrinking margins and customers who expect personalised, frictionless experiences as standard.

The businesses that grow are those that treat their website as a revenue engine and their marketing as a measurable investment.

That's where we come in.

Since 2007, we've helped ecommerce businesses of all sizes sell more online through smarter design, stronger marketing and a relentless focus on conversion.

What’s slowing your growth?

Turning browsers into buyers

Industry benchmarks often put ecommerce conversion rates at around 2% to 3% globally. So roughly 97% of visitors leave without buying. Cart abandonment often sits at around 70%. If your product pages, checkout flow or site speed aren't optimised, you're missing out on sales every day.

Competing with bigger budgets

Larger retailers and marketplaces dominate paid and organic search results. Standing out when you're up against businesses spending six figures a month on advertising means working smarter with targeting, creative and bidding strategy.

Bridging the mobile gap

Mobile devices now account for around three quarters of retail site visits, yet mobile conversion rates still lag behind desktop. If your store doesn't load fast and work flawlessly on a phone, you're losing the majority of your potential customers at the first hurdle.

Managing rising acquisition costs

The cost of acquiring a customer through paid channels keeps going up. Without strong organic visibility, email marketing and repeat purchase strategies, profitability gets squeezed quickly.

Keeping your platform fit for purpose

Outdated platforms, clunky integrations and manual processes slow everything down. If you're on an ageing Magento build or a Shopify theme that no longer reflects your brand, your tech stack needs to support growth and keep things moving.

How we grow ecommerce businesses

Talk to us

Step 1: Strategy and discovery

We start by understanding your business, your customers and your competitors. We audit your current performance, identify where the biggest opportunities sit and build a plan that targets the areas with the highest commercial impact.

Step 2: Build or optimise your store

Whether you need a new Shopify site from scratch or improvements to an existing store, our design and development team creates ecommerce experiences that look sharp, load fast and guide visitors toward a purchase. Every decision is based on data and user behaviour.

Step 3: Drive qualified traffic

We bring the right people to your site through a mix of SEO, PPC, Google Shopping, social media and email marketing. Each channel works as part of a connected strategy, so your budget goes further and your results compound over time.

Step 4: Measure, test and improve

After launch, we continuously test, analyse and refine your site and campaigns through conversion rate optimisation, A/B testing and detailed performance reporting. The goal is always the same: better results, month after month.

Ecommerce services that drive revenue

Website design and development

Conversion-focused ecommerce stores built on Shopify, with custom design, third-party integrations and a user experience that makes buying easy.

SEO and content strategy

Organic visibility that brings high-intent shoppers to your site. We focus on the product categories, landing pages and content that will have the biggest impact on your bottom line.

Paid media and performance marketing

Google Ads, Google Shopping, paid social and remarketing campaigns managed with a focus on return on ad spend. Every pound of your budget is tracked and optimised.

Conversion rate optimisation

Data-led improvements to your site that turn more visitors into customers. From checkout flow refinements to product page testing, small changes can mean big revenue gains.

Ecommerce results we've delivered

Clocking Systems

Iterative improvements to an underperforming Shopify store delivered a 68% increase in revenue, a 50% increase in transactions and a 30x increase in new customer sign-ups.

“Partnering with Ascensor to revamp our website has been a game-changer for our business! Their expertise and innovative design have already significantly boosted our site's performance with improved navigation and a far more engaging user experience. The team have been incredibly responsive and attentive to our needs, ensuring every detail was just right.”

Drew McMillan
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Clocking Systems
Read the full case study

Why ecommerce brands choose Ascensor

Deep ecommerce experience

We've been building and marketing online stores since 2007. From small independent shops to multi-million pound businesses, we understand what it takes to sell online.

Full-service under one roof

Design, development, SEO, PPC, email, social, CRO. Your ecommerce strategy is handled by one team who talk to each other daily, not a chain of disconnected agencies.

Obsessed with conversion

Design, development, SEO, PPC, email, social, CRO. Your ecommerce strategy is handled by one team who talk to each other daily, not a chain of disconnected agencies.

Transparent and accountable

Design, development, SEO, PPC, email, social, CRO. Your ecommerce strategy is handled by one team who talk to each other daily, not a chain of disconnected agencies.

ISO 27001-accredited

Design, development, SEO, PPC, email, social, CRO. Your ecommerce strategy is handled by one team who talk to each other daily, not a chain of disconnected agencies.

Common questions

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