There's a new trophy in the Ascensor office. Best Digital Marketing Campaign - B2B at the Northern Digital Awards 2026, recognising our “standout” work with YESSS Electrical.
About the campaign
We built this campaign around one simple idea: reach trade customers at the moments that mattered most. YESSS Electrical operates over 100 branches across the UK, serving trade customers who expect a seamless experience when they're ready to buy. B2B marketing comes with its own set of challenges. Buying cycles are longer, multiple decision-makers are involved and your audience has limited patience for generic messaging that doesn't speak to their actual needs.
What the judges saw
Held at The Manchester Deansgate Hotel, the Northern Digital Awards judges review hundreds of entries across dozens of categories.
Even making the shortlist is competitive. Winning means your work stood out against some of the best campaigns in the north.
In their remarks, the judges said: We thought the campaign demonstrated a deep understanding of both the customer and the business's needs. It was a very strong integrated approach across SEO, PPC and CRO, underpinned by clear commercial thinking. Cutting PPC spend while simultaneously growing revenue is a standout achievement.”
Ascensor managing director Andrew Firth said: "It genuinely was an honour just to be nominated for Best B2B Campaign. Out of all the awards to win, this was the most important as it shows our multi-channel approach leads to more sales.
“Winning Best B2B Campaign is a fantastic recognition of the work we delivered with YESSS Electrical. B2B marketing often gets overlooked at awards, so it's great to see this category celebrate campaigns that drive real commercial results.
"This win belongs to the whole team who worked on the campaign, and to YESSS Electrical for being brilliant partners throughout. When clients trust you to understand their business and deliver results, good things happen."
A strong night for Ascensor
We were shortlisted in four categories this year: Best Digital Marketing Campaign - Healthcare, Best Digital Marketing Campaign - B2B, Best SEO Campaign and Best Agency Culture.
Coming away with the B2B award capped off a brilliant evening, and for Ascensor, this continues a strong run at the Northern Digital Awards. We won Best Large Digital Agency in 2021 and Integrated Agency of the Year in 2022. Adding another trophy to the collection is the perfect way to start 2026.
Work with us
If you're looking for a digital partner who understands B2B marketing and focuses on results that actually matter to your business, get in touch and let's talk.
