01
Platform
The heart
We extended Delifresh's Craft CMS website, originally built by our developers, with new order capture areas and a clean admin interface, hosted on AWS with micro-services to handle the scale of orders.
Delifresh
An order system built for *fresh food at speed.*
A voicemail and email order capture system for a hospitality food supplier, replacing obsolete software with one searchable process that supports Delifresh's B2B growth plans.
The numbers
100%
Successful order captures
50%
Order reaction efficiency
100%
Paperless order process
02 / 06
The challenge
Orders arriving at any hour, *with no central place to manage them.*
Delifresh supplies chefs, and orders can arrive at any time of day. Some are for high volumes of produce and need a quick turnaround, in some cases as little as three hours for drivers to deliver fresh food and other kitchen essentials.
The business was growing, and it needed a more efficient order management process to keep pace. Customers ordered by email and voicemail. Emails landed in traditional email providers such as Outlook with no central management process, and voicemails were handled by an application built many years ago in obsolete, unsupported software.
There was real potential for things to go wrong. Our aim was a custom B2B order system that would give Delifresh a competitive advantage and deliver valuable efficiency savings.
03 / 06
The B2B lead generation system
The parts of the system we used.
This project used two parts of the system: the platform and CRM & data. We extended Delifresh's website into an order capture system, then brought voicemail and email orders into one searchable, reportable process.
The system diagram is drawn here by the page script, lighting the parts that have copy below.
02
CRM & data
The brain
Voicemail and email orders now feed one integrated process, with orders split into location-based waves, two-way customer messages, and search and reporting in one place for the management team.
03
Reactive
Availability
04
Proactive
Broadcast
05
Thought leaders
Personal brand
06
Citations
Third-party proof
04 / 06
What we did
Voicemail first, then email, *all in one process.*
Square 1:1
Step 01
Replace the voicemail system
We started by analysing Delifresh's system infrastructure through on-site visits, remote access and meetings with key stakeholders. Replacing the voicemail system came first, as the existing software was effectively obsolete.
Our developers had built Delifresh's main website on Craft CMS, a modern PHP framework that lends itself to new features and updates. We used that extensibility to create the new order areas.
Square 1:1
Step 02
Add email orders
Delifresh also needed an email system to work in tandem with voicemail. Once the voicemail system was rolled out, we built the email order management system on the same search process and reporting.
Orders split into waves to set location-based priorities. Two-way messaging lets the team ask customers to confirm items, and find, review and update an order when a stock query comes up.
Square 1:1
Step 03
Host for scale
Given the scale of orders Delifresh receives, we chose AWS hosting, with micro-services to aid performance. A clean, modern UX for the admin team, with easy-to-learn search and reporting, gives management everything in one place.
The website, email and voicemail systems now work together as one integrated order process.
05 / 06
In their words
Implementing the new order capture platform that Ascensor created has undoubtedly streamlined our internal processing of orders, enabling faster integration, faster responsive search and most importantly less risk to this business-critical task. Fantastic ideas coupled with great people brings efficient and dynamic innovation even in the world of veg. Amazing work!
Robert Ramsden
Director
·
Delifresh
06 / 06
The results
What changed for
Delifresh
Project Capture, delivered on time and within budget, vastly improved the efficiency and performance of Delifresh's order capture process, permanently saving time and money and supporting its plans for growth. Every order is captured, the team reacts to orders more efficiently and the process is paperless.
R01
100%
Successful order captures
Email and voicemail orders now feed one integrated, searchable process, replacing ordinary inboxes and obsolete voicemail software.
R02
50%
Order reaction efficiency
Location-based order waves and a single search and reporting view help the team react to orders more efficiently, which matters when some deliveries are due within three hours.
R03
100%
Paperless order process
The order process is fully paperless, and the customer service team can now work remotely.
In short
When some deliveries are due within three hours, *every order has to be captured.*
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