01
Platform
The heart
A web app plus iOS and Android apps, each with temp, client and admin views. Temps earn TempCoins for shifts, referrals and good ratings, and swap them for rewards from coffee vouchers to early pay.
Temp Rewards
Inspiration, transformation, *conversion.*
We branded, designed and developed an app to encourage temporary worker recruitment, retention and productivity in the social care sector.
The numbers
84K
Web app sessions recorded in Google Analytics
82%
Of web app sessions were engaged
3
Platforms delivered: web, iOS and Android
02 / 06
The challenge
A shortage of care workers, *and perceptions of temp work to change.*
The social care consultants behind Temp Rewards wanted to launch a multi-purpose app to help address the shortage of social care workers, and change perceptions of what a career as a temp professional can be.
They wanted a solution that engages and rewards temps' interaction with their role. The idea draws on nudge theory and gamification: temps earn TempCoins as they do their job, for registering, recommending friends, working more shifts, delivering high-quality care and gaining good ratings, then cash them in for rewards such as coffee vouchers, early and enhanced pay, day trips, gift vouchers and electronic goods.
The app aims to improve social mobility in a sector where temps are usually paid at or around the national minimum wage, using fun and interactive solutions to attract and retain more talent. It also gives organisations access to motivated, high-quality temps, more capacity and flexibility and better continuity of care.
03 / 06
The B2B lead generation system
The parts of the system we used.
This project centred on the platform: a gamified app with views for temps, clients and admins. Every version integrates with Salesforce APIs, so the CRM and data part of the system sits underneath it.
The system diagram is drawn here by the page script, lighting the parts that have copy below.
02
CRM & data
The brain
The web, iOS and Android apps all integrate with Salesforce APIs, across the temp-facing view as well as the client and admin views.
03
Reactive
Availability
04
Proactive
Broadcast
05
Thought leaders
Personal brand
06
Citations
Third-party proof
04 / 06
What we did
Researched with carers, *built for three audiences.*
Square 1:1
Step 01
Research with real carers
After detailed consultation with Temp Rewards, we carried out UX research to put people at the centre of the design from the outset. We gained access to care sector Facebook groups and surveyed members on whether they would use an app like this and which features they would want.
The research proved and disproved assumptions and showed what the target audience had in common, along with their needs and goals.
Square 1:1
Step 02
Create the brand
In-depth competitor research into recruitment companies and gamification apps shaped a full brand for Temp Rewards: logo, promotional materials, colours, fonts, icons, brand guidelines, animations and brand story.
Square 1:1
Step 03
Design and build the app
A UX workshop mapped user journeys for temps, clients and admins. We wireframed the full app and built a high-fidelity, clickable prototype for client sign-off.
The development team then produced web, iOS and Android versions, each with admin, client and consumer-facing views, all integrated with Salesforce APIs.
05 / 06
In their words
When we explained our brief to Ascensor they instantly understood our proposition and they have been instrumental in the design of the user experience which is key to any app getting traction. Imran, Andy and the fantastic team at Ascensor have been 100% committed to our project and we now have a distinct advantage in the temp recruitment space!
Jo Guy
CEO
·
Temp Rewards
06 / 06
The results
What changed for
Temp Rewards
Temp Rewards launched with a full brand and an app built for temps and employers alike, within budget. The integrated solutions made sourcing temporary staff more efficient, saving organisations time and money, with guaranteed temp capacity and better continuity of care. It lets Temp Rewards proceed with its expansion plans.
R01
84K
Web app sessions recorded in Google Analytics
Google Analytics recorded 84K sessions in the Temp Rewards web app, and AJ Recruitment, its first customer, saw temp engagement increase.
R02
82%
Of web app sessions were engaged
82% of web app sessions counted as engaged: they lasted more than 10 seconds, viewed more than one screen or included a key action.
R03
3
Platforms delivered: web, iOS and Android
Web, iOS and Android versions, each with temp, client and admin views, gave temps control of their work-life balance and rewarded them for doing the job well.
In short
A temp role that rewards good work, *built around the people who do it.*
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