Gripple

Solving real-world problems with ideas from the field.

An offline-ready iOS and Android app with a desktop admin system, so Gripple's global sales team can submit new product ideas on the go and the product team can assess them in one place.

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The numbers

Countries using the app

Languages for a global sales team

~200

Sales staff submitting ideas

02 / 06

The challenge

Good ideas from the field, passed along offline.

Gripple is a market-leading global manufacturer of wire joiners, tensioners and suspension systems. Its products are used by contractors and engineers across construction, agriculture, civils and landscaping.

The employee-owned firm aims to deliver 25% of its annual turnover from products less than five years old. Many of those ideas start with its sales staff, but they reached the product management team through project managers and offline systems.

The product team wanted a digital way to manage the submission, administration and assessment of new ideas. Sales staff needed to upload ideas and supporting evidence on the go from a mobile, and the product team needed a simple desktop back end to review and report on them.

Sector

Manufacturing & engineering

Services

APP DEVELOPMENT

UX DESIGN

WEB SERVICES

SOFTWARE DEVELOPMENT

Audience

Gripple's global field sales team and its product management team

Product ideas relayed offline through project managers
No consistent way to submit or assess ideas
Sales staff working without reliable signal
A global team working in many languages

03 / 06

The B2B lead generation system

The parts of the system we used.

This project focused on one part of the system: the platform. Eureka gives Gripple's sales team a mobile app to capture ideas in the field, and the product team a desktop system to manage them.

The system diagram is drawn here by the page script, lighting the parts that have copy below.

Platform

The heart

We built Eureka, an Ionic app for iOS and Android with photo and video uploads, offline storage and eight languages. A Vue admin system with a Laravel-powered API gives the product team desktop control.

CRM & data

The brain

Reactive

Availability

Proactive

Broadcast

Thought leaders

Personal brand

Citations

Third-party proof

04 / 06

What we did

Scoped as an MVP, built for the field.

Square 1:1

Step 01

Define the MVP

Before Eureka, sales staff fed ideas back to project managers, who passed them to the product management team using offline systems. Our app specialists worked closely with the product team to assess the specifications and functionality needed for a minimum viable product that would change how ideas reach them.

MVP scoping
UX design

Square 1:1

Step 02

Build Eureka

Eureka is built on the Ionic framework for Android and iOS. Sales users upload images or videos with each idea and track its status to see whether it is likely to be approved.

The app works without an internet connection, storing ideas and submitting them when the connection resumes, and eight language options suit a global sales team of around 200.

Ionic
iOS and Android
Offline mode
Multilingual

Square 1:1

Step 03

Give the product team control

Back-end admin users work in a Vue application with a Laravel-powered API, and desktop log-in caters for non-mobile users. Every submitted idea is allocated a single point of contact on the product team, and ideas are easy to manage, categorise and report on.

Eureka launched for UK users first before rolling out internationally.

Vue
Laravel API
Admin dashboard

05 / 06

In their words

This was a complex project for our global business, it required detailed planning and specification and encompassed an app, a desktop app and a dashboard, Ascensor didn’t fail to deliver and it’s working really well in our business.

Elliott Kirk

Director

Gripple

06 / 06

The results

What changed for

Gripple

Eureka is now used across nine countries. Our integrated approach to app design and development made ideas faster and easier to submit. Its success has Gripple talking to us about a customer app concept and Eureka's evolution, so even more products come to market from its field sales team.

R01

Countries using the app

Launched for UK users first, Eureka is now used across nine countries, feeding on-the-ground information back to Gripple's product team as it innovates in search of its next big product.

R02

Languages for a global sales team

Eight language options accommodate a sales team spread around the world, so every idea is submitted in the same consistent way.

R03

~200

Sales staff submitting ideas

Around 200 sales staff can submit product ideas with supporting images or video on the go, even without signal, and check whether each one is likely to be approved.

In short

Gripple's next big product could start with *a photo taken in the field.*

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