Luciqo

Turning AI intelligence into *a sharper digital proposition.*

We rebuilt the Luciqo website in Webflow, creating a more flexible, product-led platform that helps users understand the AI-powered software, explore its value and start a free trial with confidence.

The numbers
3
Audience routes: agencies, businesses and investors
02 / 06
The challenge

The brief was not to reinvent the site, but *to sharpen it.*

Luciqo is an AI-powered marketing intelligence platform built for a fast-changing search landscape. It helps brands understand how they are seen, described and recommended by AI platforms, bringing visibility, sentiment, competitor data and intent signals into a clearer decision-making layer.

The team already had a WordPress website carrying elements of the Luciqo brand style. As the product evolved, the site needed to do more than introduce the brand. It had to explain a new and emerging category, show the value of the software quickly and give different audiences a clear route into the platform. For prospective customers, that meant pages that help them judge whether Luciqo is right for them.

It also had to be easier to update and expand, and strong enough to support conversations with investors, pitch panels and early adopters. The new site needed to feel more polished, more interactive and more in line with the technology behind the product.

Sector
Technology & SaaS
Services
UX DESIGN
WEB DEVELOPMENT
WEB SERVICES
Audience
Agencies, businesses and investors
  • A new and emerging category to explain
  • Several audiences, each needing a clear route in
  • A site that had to be easier to update and expand
  • A look that needed sharpening, not reinventing
03 / 06
The B2B lead generation system

The parts of the system we used.

This project focused on one part of the system: the platform. The Webflow rebuild gives Luciqo a site that explains a new category, routes each audience to the right pages and points visitors towards a free trial or a demo.

The system diagram is drawn here by the page script, lighting the parts that have copy below.
01

Platform

The heart

A Webflow rebuild with dedicated routes for agencies, businesses and investors, video walkthroughs of the software and calls to action across the site encouraging users to start a free trial or book a demo.

02

CRM & data

The brain

03

Reactive

Availability

04

Proactive

Broadcast

05

Thought leaders

Personal brand

06

Citations

Third-party proof

04 / 06
What we did

A site that can *move at the pace of the product.*

Square 1:1
Step 01

Rebuild in Webflow

We rebuilt the Luciqo website in Webflow, so the team can add blog posts, refine page content and expand the site without relying on a developer for every change.

For a growing SaaS platform, that flexibility was key. The site needed to keep pace with the product, the market and the conversations around AI search.

  • Webflow
  • WordPress migration
  • CMS
Square 1:1
Step 02

Give each audience its own route

We refreshed the content and created new pages that explain what Luciqo does, who it is for and why it matters, with a dedicated route for each of agencies, businesses and investors.

Agencies can explore how Luciqo supports reporting, retention and AI visibility, while businesses see how it connects brand perception, audience insight and marketing performance. Investors get a route that frames it as a marketing and decision intelligence platform with commercial context. Instead of one page explaining everything, the proposition is split into audience-led journeys.

  • Content
  • Page structure
  • Audience routes
Square 1:1
Step 03

Add motion and conversion routes

We kept the original Luciqo styling and added subtle transitions, animations and interactive touches, so the site feels closer to the technology behind it: smart, modern and built around insight. The movement never overwhelms the user or distracts from the core message.

Multiple calls to action point users towards a free trial or a demo, and video walkthroughs show the platform before anyone commits to trying it.

  • Animation
  • CRO
  • Video walkthroughs
05 / 06
In their words

·
06 / 06
The results
What changed for
Luciqo

Luciqo has a sharper, more scalable website that reflects the ambition of the product. The team has more control over its content, making it easy to update messaging, publish blog content and adapt as Luciqo grows, and the site works harder for free trial sign-ups, demo interest and investor conversations.

R01
3
Audience routes: agencies, businesses and investors

Agencies, businesses and investors each find content framed for their decision, which makes a fast-moving category easier to understand and turns a complex product into a clearer commercial proposition.

R02

R03

In short

A site the team can confidently use in sales conversations, product demos and *funding discussions.*

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