Improve search rankings and enhance user experience

On-page SEO means optimising and refining on-page elements across your website to ensure page structure and content can be easily understood by search engine crawlers and site users, to boost your business's ranking performance.

On-page SEO is an essential component of a larger SEO strategy and requires continuous monitoring and optimisation to keep a competitive edge in search engine results. Our team of SEO experts will keep your on-page SEO up to date to attract and retain valuable traffic and convey the value of your SEO-optimised pages to Google, other search engines and consumers alike.

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MacBook mockup
33
%
Monthly ad spend reduction
34
%
YoY increase in revenue
31.6
%
Increase in organic traffic
View Case Study

YESSS Electrical

‘Transformative’ results? YESSS please…

77
%
Increase on YoY traffic
19
New #1 keyword rankings YoY
80
%
Increase in appointment bookings YoY
View Case Study

Melissa Salons

Results are a cut above for Melissa

6
WKS
For the Shopify website to be developed
1
ST
Page Google ranking for ‘Branded Gifts’ ‘Branded Merchandise’ terms
116
B2B Organic enquiries in 6 months
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Perfect Branded Gifts

Perfect pivot pays off for Perfect Branded Gifts

1,800
%
ROI
99.5
%
Hotel occupancy
292
K
Unique visitors
View Case Study

Raithwaite Sandsend

An exceptional return on investment

1,800
%
ROI
99.5
%
Hotel occupancy
292
K
Unique visitors
View Case Study

Raithwaite Sandsend

An exceptional return on investment

18.7
%
Increase in visibility
6.1
%
Increase in organic traffic YoY
27
New top-10 rankings (and counting!)
View Case Study

PNC Legal

A positive verdict for PNC Legal

93
%
Increase in organic traffic
257
%
Increase in online enquiries
1
#
Ranking positions for competitive local search terms
View Case Study

Leon & Company

Making it count, for Leon & Co

Keyword research and optimisation

Keyword research forms the foundation of a successful content strategy for top performance in search engine rankings. We conduct thorough keyword research to find the best keywords to optimise your pages for, based on competition, search volume, location and other metrics. Search intent analysis ensures your content aligns exactly with what users are searching for, sparking their interest and driving them to action.

Once we've found the ideal keywords to optimise your services and products for, it's over to our in-house copywriters to craft useful and engaging content that meets your user's needs, adheres to Google best practice and provides valuable information or solutions.

Meta data and title tag optimisation

Meta data is made up of a title tag, a clickable headline that appears in search engine results pages (SERPs), and a meta description, which provides a summary of your page's content. Title tags are a crucial part of on-page SEO as they are an important ranking factor, signalling to search engines what your web page content is about.

While meta descriptions aren't a ranking factor, a well-crafted description that accurately represents your page's content will improve click-through rates and drive organic traffic to your site.

A sprinkle of carefully placed keywords in your meta description and title tags coupled with a strong call-to-action and persuasive language is a powerful way to entice users to click through to your site, and differentiate your content from competitors.

Page speed optimisation

A fast website is crucial for making a positive impression on your visitors and search engines. When your site loads quickly, it keeps visitors engaged and less likely to leave for a competitor's site before even exploring your content. We specialise in optimising page speed through techniques like minimising the use of graphics, plugins and the size of images and videos. This ensures that your web pages load swiftly and provide a seamless user experience.

Navigation optimisation

A good website will always be easy to navigate and fulfil a user's search intent. We optimise the navigational structure of your site to make it simple and easy to browse by optimising the navigation menu and strengthening your website's internal linking structure. Similarly, we will optimise URL structure where needed to ensure they are cleaner, self-explanatory for search engines to crawl and index with ease.

Content optimisation

Content improvement is essential for on-page optimisation and increasing overall ranking potential. It involves regularly updating and refreshing content, optimising it for targeted keywords and making sure your content fulfils your visitor's search intent. Engaging content that expresses your brand voice will drive the reader to action and foster both brand awareness and brand loyalty.

We will also optimise your content to be both desktop and mobile-friendly, allowing users to scroll with ease and quickly find what they need. Displaying your content in an engaging format is another key element of content optimisation. For example, headings and images break up chunks of text, making it easier to skim and find information.

Our approach to on-page SEO

We're a data-driven, results-focused bunch who create measurable objectives to track the success of each of the components that make up a comprehensive SEO strategy, including on-page SEO. We love what we do and want to share our process and results with you, so you can see how our optimisation can help you reach your business goals.

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Choose Us

Why choose Ascensor for your on-page SEO?

We’re a full-service digital marketing agency, and SEO is one of our specialist areas. An initial consultation helps us to define which areas of your site need a boost in organic visibility and create a tailored, focused strategy to target these areas and promote key products or services.As a results-focused team, the on-page SEO strategy we create for you is geared towards driving users to convert goals that matter to you and continuously adapt our methodology according to how users are interacting on your page and in line with the latest Google algorithm updates.

Have CRO work in harmony with your on-page SEO

We work closely with our CRO team to ensure your site is optimised to convert the maximum number of visitors into paying customers.

Get in touch

HubSpot is a very capable, yet complex CRM and marketing system. We’ve adopted it at Schofield Sweeney but weren’t getting the most out of it. Thanks to working with Ascensor we’ve been able to make big improvements to all our automations, including meeting sequencing, nurturing and follow-up.

Ann Marie Keighley
Schofield Sweeney
Marketing Director

When we explained our brief to Ascensor they instantly understood our proposition and they have been instrumental in the design of the user experience which is key to any app getting traction. Imran, Andy and the fantastic team at Ascensor have been 100% committed to our project and we now have a distinct advantage in the temp recruitment space!

Jo Guy
Temp Rewards
CEO

Working with Ascensor has made an enormous difference to how we run our business - it’s been truly transformative. We have saved so much time thanks to the automated processes we were previously doing manually. Everything is quicker, smoother and easier and our customers are enjoying a better level of service online as a result.

Rebecca McDonnell
Goldsboro Books
Marketing Manager

We have had nothing less than an excellent working relationship to implement our digital strategy. Their knowledge, service and support are second to none. I would recommend their services to any type of business who are looking to grow their online presence. Once you start working with them, it’s easy to see why they are known as ‘The A-Team’. The only way is up!

Sam Hall
YESSS Electrical
Marketing Manager

We approached Ascensor because of their excellent track record in improving clients' ROI through digital marketing. We were aware we operate in a competitive sector, but from the outset Ascensor set out a clear roadmap of what they would achieve and when, and the activity that would enable this. The results so far have been fantastic.

Harry Proctor
HQ Dental
Head of Business Development

We’ve really enjoyed working with the Ascensor team. They’ve helped us revamp our ads and fine-tune our approach, resulting in a significant boost in clicks, sales and revenue. Their expertise and strategic insights have given us a real competitive edge and a noticeable increase in sales revenue.

Stephanie Cox
Luxe By She
Director


On-page SEO is an important part of an effective SEO strategy. There are many different aspects that make up SEO, including content, off-site and technical optimisation that will refine and improve your website content and improve the effectiveness of other optimisation processes.

Successful on-page SEO will ultimately help to drive organic traffic to your site, keep users engaged, answer their questions and nudge them to convert, whether that's completing a contact form, making a purchase or signing up to an email newsletter.

Without effective on-page SEO, it is typically much harder for search engines to understand your content and prove your site's value in search results.

On-page SEO refers to internal optimisation of your website, such as page content, code and URLs, and is sometimes known as 'on-site SEO'. Examples include adding relevant keywords naturally into page titles and content.

Off-page SEO refers to efforts you conduct outside of your website, for example, carrying out PR and link building or driving traffic to your site from social media.

On-page and off-page SEO complement each other. While on-page SEO ensures that your web pages are optimised for relevant keywords and provide valuable content, off-page SEO helps to attract external signals of credibility to boost the rankings of your optimised page.

Our SEO team will work with you to establish aims and KPIs that align with your business goals. You'll receive regular updates and monthly updates on your site's performance as the SEO campaign progresses, including key stats on KPI progress and achievements.

We track and report on key metrics such as organic traffic, user behaviour and conversion rates, while monitoring things like keyword rankings to measure the progress of targeted content optimisation, and click-through rate (CTR) help to measure the impact of meta tag and page title optimisation.

Software allows us to measure user engagement through things like heatmaps and scroll depth, while conversion tracking tools provide insights into the effectiveness of on-page elements in driving conversions. Our continuous monitoring and reporting ensures you stay up to date with the progress of any on-page optimisation.

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