On-Page SEO Services

Improve search rankings and enhance user experience

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Bathrooms Direct: SEO & PPC


Performance Max ROAS


year-on-year increase

Best ever

average order values

Bathrooms Direct: SEO & PPC

Our recent work has seen Bathrooms Direct Yorkshire break revenue records. Read more in Ascensor's latest case study here.


Attract new customers with flexibility to provide bespoke schemes


Order efficiency process


Initial users
UX Design   Web Development


A super-efficient order processing solution harnessing the power of in-house software

Our on-page SEO services

On-page SEO means optimising and refining on-page elements across your website to ensure page structure and content can be easily understood by search engine crawlers and site users, to boost your business's ranking performance.

On-page SEO is an essential component of a larger SEO strategy and requires continuous monitoring and optimisation to keep a competitive edge in search engine results. Our team of SEO experts will keep your on-page SEO up to date to attract and retain valuable traffic and convey the value of your SEO-optimised pages to Google, other search engines and consumers alike.

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Our on-page SEO services

Keyword research and optimisation

Keyword research forms the foundation of a successful content strategy for top performance in search engine rankings. We conduct thorough keyword research to find the best keywords to optimise your pages for, based on competition, search volume, location and other metrics. Search intent analysis ensures your content aligns exactly with what users are searching for, sparking their interest and driving them to action.

Once we've found the ideal keywords to optimise your services and products for, it's over to our in-house copywriters to craft useful and engaging content that meets your user's needs, adheres to Google best practice and provides valuable information or solutions.

Meta data and title tag optimisation

Meta data is made up of a title tag, a clickable headline that appears in search engine results pages (SERPs), and a meta description, which provides a summary of your page's content. Title tags are a crucial part of on-page SEO as they are an important ranking factor, signalling to search engines what your web page content is about.

While meta descriptions aren't a ranking factor, a well-crafted description that accurately represents your page's content will improve click-through rates and drive organic traffic to your site.

A sprinkle of carefully placed keywords in your meta description and title tags coupled with a strong call-to-action and persuasive language is a powerful way to entice users to click through to your site, and differentiate your content from competitors.

Page speed optimisation

A fast website is crucial for making a positive impression on your visitors and search engines. When your site loads quickly, it keeps visitors engaged and less likely to leave for a competitor's site before even exploring your content. We specialise in optimising page speed through techniques like minimising the use of graphics, plugins and the size of images and videos. This ensures that your web pages load swiftly and provide a seamless user experience.

Navigation optimisation

A good website will always be easy to navigate and fulfil a user's search intent. We optimise the navigational structure of your site to make it simple and easy to browse by optimising the navigation menu and strengthening your website's internal linking structure. Similarly, we will optimise URL structure where needed to ensure they are cleaner, self-explanatory for search engines to crawl and index with ease.

Content optimisation

Content improvement is essential for on-page optimisation and increasing overall ranking potential. It involves regularly updating and refreshing content, optimising it for targeted keywords and making sure your content fulfils your visitor's search intent. Engaging content that expresses your brand voice will drive the reader to action and foster both brand awareness and brand loyalty.

We will also optimise your content to be both desktop and mobile-friendly, allowing users to scroll with ease and quickly find what they need. Displaying your content in an engaging format is another key element of content optimisation. For example, headings and images break up chunks of text, making it easier to skim and find information.

Our approach to on-page SEO

We're a data-driven, results-focused bunch who create measurable objectives to track the success of each of the components that make up a comprehensive SEO strategy, including on-page SEO. We love what we do and want to share our process and results with you, so you can see how our optimisation can help you reach your business goals.

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Choose Us

Why choose Ascensor for your on-page SEO?

We’re a full-service digital marketing agency, and SEO is one of our specialist areas. An initial consultation helps us to define which areas of your site need a boost in organic visibility and create a tailored, focused strategy to target these areas and promote key products or services.

As a results-focused team, the on-page SEO strategy we create for you is geared towards driving users to convert goals that matter to you and continuously adapt our methodology according to how users are interacting on your page and in line with the latest Google algorithm updates.

Have CRO work in harmony with your on-page SEO

We work closely with our CRO team to ensure your site is optimised to convert the maximum number of visitors into paying customers.

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What Trimble said...

I have found the Ascensor Team easy to work with. They respond well to the brief given and also come back with suggestions and ideas on ways to improve our goal completions, which shows in results. Regular reporting helps with communication and they always respond quickly when contacted.

Marian Thomasson • Trimble Solution

What Melissa said...

Thanks to Ascensor’s very practical and hands-on help and advice on website enhancement, SEO and social media promotion, our team of nine stylists have been at full capacity for the last four months.

Melissa Timperley • Melissa Timperley Salons

What Raithwaite said...

Ascensor implemented Google Search & Display strategy to ensure we were in a great position for the reopening of our hotel.

Max Hunter • Raithwaite Sandsend
CRO meeting
You ask, We Answer

On-page FAQs

  • On-page SEO is an important part of an effective SEO strategy. There are many different aspects that make up SEO, including content, off-site and technical optimisation that will refine and improve your website content and improve the effectiveness of other optimisation processes.

    Successful on-page SEO will ultimately help to drive organic traffic to your site, keep users engaged, answer their questions and nudge them to convert, whether that's completing a contact form, making a purchase or signing up to an email newsletter.

    Without effective on-page SEO, it is typically much harder for search engines to understand your content and prove your site's value in search results.
  • On-page SEO refers to internal optimisation of your website, such as page content, code and URLs, and is sometimes known as 'on-site SEO'. Examples include adding relevant keywords naturally into page titles and content.

    Off-page SEO refers to efforts you conduct outside of your website, for example, carrying out PR and link building or driving traffic to your site from social media.

    On-page and off-page SEO complement each other. While on-page SEO ensures that your web pages are optimised for relevant keywords and provide valuable content, off-page SEO helps to attract external signals of credibility to boost the rankings of your optimised page.
  • Our SEO team will work with you to establish aims and KPIs that align with your business goals. You'll receive regular updates and monthly updates on your site's performance as the SEO campaign progresses, including key stats on KPI progress and achievements.

    We track and report on key metrics such as organic traffic, user behaviour and conversion rates, while monitoring things like keyword rankings to measure the progress of targeted content optimisation, and click-through rate (CTR) help to measure the impact of meta tag and page title optimisation.

    Software allows us to measure user engagement through things like heatmaps and scroll depth, while conversion tracking tools provide insights into the effectiveness of on-page elements in driving conversions. Our continuous monitoring and reporting ensures you stay up to date with the progress of any on-page optimisation.

Want to know how we use on-page SEO services to help grow your business?

Fill in the form below and one of our team will be in touch to talk through how we can help.