Low-code platforms are evolving faster than ever, and at the heart of that transformation is AI.
Platforms like Shopify and Webflow are taking it to the next level and embedding AI directly into the tools we use to build, optimise, and create brochure websites and ecommerce experiences.
As a full-service digital marketing and web development agency, we’re excited about what this means for our clients.
Here’s how AI advancements in Shopify and Webflow are reshaping the way we work, and why embracing these tools is a win-win for performance, creativity and growth.
Shopify’s AI evolution
Shopify have made recent upgrades to their base templates, including the introduction of the ‘Horizon’ system, which includes the integration of AI.
Their new AI Assistant, Sidekick, brings generative AI directly into the theme editor, allowing you to quickly create custom blocks, all with just a short prompt.
Sidekick is powered by Shopify Magic, which uses AI technology to provide personalised, relevant support for a wide range of tasks across store building, marketing, customer support and admin management.
Key AI features in Shopify:
- Auto-generated product descriptions: AI writes engaging, SEO-friendly descriptions based on minimal input, saving hours of time.
- AI-powered customer support: Integrated with Shopify Inbox, AI helps automate chat responses and FAQs for any customer queries.
- Smart inventory and sales insights: AI helps analyse data, allowing you to forecast trends and optimise inventory.
How this helps us (and you):
- Faster store launches: We can create beautiful, optimised stores in record time with compelling content out of the box.
- Better CRO from day one: With AI-powered testing and product suggestions, we can improve conversion rates without a lengthy manual set-up process.
- Streamlined support: Automated workflows reduce costs while maintaining a strong customer experience.
Webflow’s AI advancements
Webflow’s recent AI integration allows designers and marketers to do more with less work, and without compromising quality or creativity.
Whether we’re building complex, custom layouts or creating engaging landing pages, AI is now a key part of the Webflow experience.
The AI Site Builder allows you to create branded website pages in minutes, including AI-generated content, imagery and relevant calls-to-action, with just a few sentences about your business.
It gives a small library of alternate blocks, which can be easily switched to suit your requirements.
This makes the creation of PPC and SEO landing pages a more streamlined and cost-efficient process, allowing us to build a conversion-focused website in a fraction of the time.
Key AI features in Webflow:
- AI-assisted content creation: Quickly generate headlines, copy and even full page content directly in the Webflow Editor.
- Auto-layout and component generation: Create design structures with AI prompts to speed up wireframing and prototyping.
- Code generation for advanced logic: Webflow’s AI can assist with generating custom code for interactions, CMS logic and more.
How this helps us (and you):
- Faster prototyping: We can move from concept to functional prototype in hours, not days, thanks to AI-assisted design.
- More client-friendly workflows: With AI managing repetitive tasks, our team can concentrate more on strategy and creativity.
- Content agility: Clients can update and manage content more effortlessly with AI suggestions and guided editing tools.
Why we’re embracing AI in our workflow
Ascensor believe in delivering high-performance websites and digital experiences that help your business grow.
By leaning into AI on platforms like Shopify and Webflow:
- We reduce development timelines, meaning faster time to market for your campaigns and products.
- We cut repetitive work, allowing our team to focus on strategy, UX, storytelling, and SEO.
- We deliver smarter, data-driven experiences, thanks to AI tools that adapt, personalise and optimise in real time.
How we see it
AI isn’t replacing creativity, it’s amplifying it.
Our team believes that real innovation happens when cutting-edge technology is combined with our own human insight.
At Ascensor, we’re using our decades of industry knowledge to incorporate and integrate the best parts of AI with proven human-tested UX principles, ensuring every decision is rooted in real-world results, not just a simple automated process.
Our strategic thinking, user-first approach and attention to detail turn AI efficiencies into conversion-focused digital experiences.
We help your business grow, scale, and stand out.
Shopify and Webflow are taking the lead in making AI practical, accessible, and powerful for ecommerce and web design.
As an integrated digital marketing and web agency, we love bringing these innovations into your projects, making your digital presence smarter, faster and more effective than ever.
Ready to see how AI can add value to your website or store? Let’s talk.
