Launching your website is a huge milestone, but it’s not the finish line. Like any business asset, your website needs regular maintenance to stay secure, functional and effective.
Here’s why website maintenance isn’t optional, and what it really includes.
Why you need ongoing maintenance
1. Security threats are constantly evolving
New vulnerabilities are discovered every day and without regular updates, your site becomes an easy target for cyber attacks.
2. Tech stacks change
CMS platforms, plugins and libraries need regular updates. If left alone, they may break or cause conflicts that affect your site’s performance.
3. SEO and performance decay over time
Page speed, broken links, and outdated metadata can slowly harm your search visibility if not addressed regularly.
4. Your business changes
New services, team members, offers and insights need to be reflected on your website to stay current and useful to your audience.
What website maintenance actually includes
A typical maintenance package could include:
- Core software updates (CMS, plugins, libraries)
- Security checks and firewall monitoring
- Backup and restore protocols
- Broken link scans and fix-ups
- Speed optimisation and asset cleanup
- Uptime monitoring and bug fixes
Don’t wait for something to go wrong
Think of your website like a car: you wouldn’t drive it for years without an oil change. Maintenance ensures your digital presence is secure, fast, up-to-date and working as hard as it should for your business.
Need help maintaining your site? Get in touch with the Ascensor maintenance team and we’ll set up a care plan that protects your investment.
