The Challenge
39 Park Square are the longest-established barristers set on England’s North Eastern Circuit.
Founded in 1876 in Leeds and specialising primarily in criminal law, some of the barristers also handle cases in civil and family law as well as courts martial.
While the majority of their work is concentrated in Yorkshire and the North-East, they also represent clients across England and Wales, and occasionally internationally.
39 Park Square were looking for a new site to better represent and promote their place at the heart of the Northern legal community.
Their existing site was several years old and had a basic design, with many pages suffering from a text-heavy layout and a lack of images or graphics.
The heart of the business, the barristers themselves and their individual skillsets, were not sufficiently represented to potential clients.
It was time for a digital refresh.
What We Did
Following a series of discovery sessions with key members of the 39 Park Square team, we opted to use Webflow to custom develop the site.
The aim was to implement a modern, sleek user experience and make it as easy as possible for clients to find a barrister with the relevant skillset for their case, with clear calls to action to contact the clerks featured prominently on every page.
The Webflow platform offers a number of advantages for users, clients and developers, including its cost-effectiveness, with responsive designs and immersive interactions that help us to develop and launch websites faster.
Its responsive designs also adapt to different screens without extra effort, and we can quickly customise pre-built design templates.
On the front end, interactive elements like animations, buttons, and modals enhance the user experience, making it more engaging and user-friendly.
Next, Ascensor’s design team updated the sitemap and created a series of templates that 39 Park Square could use to update the site themselves post-launch.
Once approved, these templates were wireframed within the Webflow CMS.
We took 39 Park Square’s existing branding and incorporated it into the new design templates, integrating their corporate colours and logo throughout.
Our highly experienced content team then set to work refreshing the content on key site areas, including the Home, About, Services and Contact pages, as well as standardising the description style of the chambers’ individual barrister members, ensuring that users can easily find the most suitable lawyer from the information provided.
The build stage then began, with Ascensor’s specialists populating the new template layouts with the refreshed content, building out the menu structure and configuring links in the new header and footer.
We implemented handy functionality that allows visitors to filter barristers by their legal specialism, enabling them to see all those who practice family law, for example.
Over the course of the project we took on board feedback from the client, incorporating their design ideas into the finished project.
Once the build was completed, the site was sent to Ascensor’s QA team to perform thorough functional and cross-browser testing.
As the launch date approached, Ascensor held a CMS training session to equip members of staff at 39 Park Square with the skills to manage their new Webflow site internally.
The 39 Park Square team can now update all of the existing pages, add blogs, new barristers and key cases, and link those cases to individual barristers to build their portfolio of legal work.
The Results
39 Park Square are reaping the benefits of their new site, with much-improved user experience and a contemporary design to better represent them online to potential clients.
The site’s menu navigation is simpler and more intuitive, with animations and micro interactions (such as a colour change when users hover over a call to action button) used to make the customer journey more engaging and efficient.
39parksquare.com can now be regularly kept up to date by the admin team, allowing users to see the most recent cases that the barristers have worked on as well as legal insights and news from the team.
The prominent calls to action allow users to make contact with 39 Park Square much more easily, increasing conversion opportunities.
Improved photography, stock images and graphics all add to an outstanding new site that epitomises the professionalism and longevity of the chambers.
What 39 Park Square said…
We are delighted with our new site and it feel it captures and reflects the ethos of 39 Park Square.
Communication with the team at Ascensor was good at every stage of the project, and we’re able to update our site with greater ease thanks to the simplicity of the content management system.
The qualifications, specialisms and experience of our barristers are much better represented and clients can find the expertise that they require quickly and easily.
Our partnership with Ascensor proved to be an excellent decision, thank you to everyone involved with the project.
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