Bing ads strategy
Every digital marketing strategy begins by setting goals. Once we've discussed what you want the campaign to achieve, and the goals have been agreed, we'll then work with you to craft a strong PPC strategy specifically for the Bing search engine.
We'll conduct research into how your business is performing online, your competition, key demographics and your particular sector. This will allow us to determine the best approach to achieve the highest engagement rates.
Keywords
The foundation of your Bing ads campaign starts with relevant, attainable keywords and search terms that ensure your target audience chooses you over the competition.
By using Microsoft Bing, the costs involved in getting users to your site will be significantly lower than Google.
Copywriting for Bing ads campaigns
The quality of the message in your ads is absolutely key to their success. That's why our copywriting team will create specifically targeted, call-to-action optimised copy for your Bing ads that will maximise conversions.
Tracking and ongoing optimisation
You can't just launch Bing ads and hope they'll perform, which is why we proactively track all activity and carefully monitor results and offer complete Bing ads management.
Our Bing ads experts then use the information gathered from tracking to optimise your campaign to ensure you get the greatest ROI.
Measuring and reporting
We offer full transparency in our approach. Because our Microsoft advertising specialists are committed to delivering long-term, sustainable results for your business, we continually focus on performance and delivering ROI.
You'll receive comprehensive weekly and monthly reports so you can closely monitor progress and see detailed results of your Bing PPC campaign across the Microsoft search network.
