The evolution of the online world has brought with it a countless number of ways to connect people through the online space. However, one section of the web that can undoubtedly take the crown as the most influential way that people and businesses connect is social media. With 72% of all online users active on social media, and 550 million registered users of Twitter alone, there is no doubt that social media platforms are one part of the web that businesses simply cannot ignore.

That being said, by simply creating a business profile on Twitter/Facebook/LinkedIn you are not guaranteed to see instant success. To benefit from the vast potential customer base that social media brings, you need to approach it with a strong strategy and an integrated approach.

The successfulness of your approach to social media will undoubtedly be based upon your return on investment (ROI). In simple terms, the amount of business you get in return from your investment in the various social media platforms. Although many of these platforms won’t require investment in terms of capital, to maintain a strong business profile, you will have to invest a good deal of your time. If you don’t have a clear, set out strategy of how you're approaching these platforms, your investment will reap you no benefit.

In terms of strategy, you need to have a clear picture of what you want to achieve from your social media profiles. Certain platforms will suit certain business types while others won’t. An example of this would be the fact that, if you ran a photography company, Pinterest would be the perfect platform to express your creative talent; if you ran an accounting firm, a Pinterest profile may not be an effective strategy! It all comes down to establishing which social media platform is used by the audience you want to connect to and feeding these users with content that interests, enthuses and above all, makes them engage with your business.

Integration is another key component to creating a successful social media strategy. Through feeding content from your site onto social media, and vice versa, you create an integrated online marketing strategy which seamlessly pushes the work you are completing onto a number of different platforms. By tailoring the content you post so that each profile compliments the next, you ensure that your brand message remains strong.

Ascensor can help you to establish a content management strategy which allows your social media profiles to reflect the strength of your brand and the work that you do. Through set up, creation of content and management of your profiles, we can ensure that you benefit from the high number of potential customers that social media brings.

To celebrate Ascensor’s 7th birthday on 16th November we will help you discover 7 Magnificent ways to improve your online presence. Keep your eyes peeled on our blog section to see them all!

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