Launching a new website (or rebuilding your current one) is a massive decision. Often one of the first questions that comes up is ‘which platform should we use?’
With so many website platforms available to choose from, the answer isn’t always straightforward.
Choosing the right platform depends on your business goals, specific technical needs and how you want to grow your business online.
At Ascensor, we help businesses make this decision every day.
Whether you're creating a website to sell your products online (an ecommerce store) or just want to share your experience and service offering to new and existing customers (a brochure website), the platform you choose will influence everything from performance and scalability to your team's day-to-day workload.
Why your website platform matters
Your website platform is more than just a CMS or codebase, it’s the engine that powers your digital presence. It affects:
Speed and performance
Design flexibility and user experience
SEO and discoverability
Maintenance and scalability
Ease of updates and collaboration internally and externally
Choosing the wrong platform can limit what you can do, and even cost you more to fix later.
Popular web technologies in 2025
Here’s a quick overview of the most common platforms and technologies we work with, each serving different needs:
Webflow
Best for: Brochure websites, portfolios, landing pages
Webflow combines a visual design tool with powerful front-end control. It’s ideal for custom brochure websites where performance, animations, and easy-to-use CMS matter.
Benefits:
- Visual design and clean code
- Built-in CMS (no plugins needed)
- Fast performance
- SEO-friendly out of the box
Perfect for businesses that want a custom, high-performance website without the need for ongoing developer intervention.
Shopify
Best for: Ecommerce websites and product-based businesses
Shopify is the industry-leading platform for online stores. From single-product sites to multi-national retailers, it offers a huge range of ecommerce features.
Benefits:
- Easy product and inventory management
- Secure, optimised checkout
- Thousands of apps and integrations
- Scalable and reliable
It’s ideal for businesses that want to sell online and grow without technical headaches.
WordPress
Best for: Blogs, content-driven sites, custom integrations
WordPress powers over 40% of the web, and it’s easy to see why. It’s flexible, highly customisable, and supported by a huge community.
Benefits:
- Large plugin ecosystem
- Mature CMS with custom content types
- Great for SEO with the right setup
- Headless options available for advanced use
It’s a solid choice for businesses needing a content-first platform with room to grow.
Headless CMS and custom front end
Best for: Multi-channel content, custom workflows, enterprises
A headless architecture separates your back end (content) from your front end (how it appears on the screen), giving you full flexibility across platforms.
Popular options: Sanity, Contentful, Strapi, Craft CMS
Benefits:
- Omnichannel content delivery (web, app, digital signage)
- Fully custom front end
- Scalable for enterprise and multilingual sites
Best suited for teams who want total control across multiple digital touchpoints.
How to choose the right platform
Here are a few questions we help clients answer during the discovery phase:
- What’s the main purpose of your website? (sell products online, lead generation, building trust?)
- Who will be maintaining it day-to-day? (Marketing team? Developers?)
- What’s your budget and timeline?
- Do you have existing systems that it needs to integrate with? (CRM, email marketing?)
- How often will the content or layout need to change?
Our approach at Ascensor
We don’t believe in one-size-fits-all solutions. Whether you need to fast-launch an MVP, a custom Webflow site with subtle animations, or a full Shopify storefront or integration with a headless CMS, we tailor the tech stack to your goals and requirements.
We’re fluent in:
- Webflow and Shopify development
- WordPress custom themes and headless builds
- Jamstack sites with Vue
- Headless CMS architecture
- API integrations and automations
How we can help
Your website is more than a digital brochure, it’s a business tool. The platform you choose should align with how you want to grow, market and engage with your customers online.
Need help finding the right solution for you and your business? We’d love to talk.
Let’s schedule a strategy session. Together we can build something that works as hard as you do.
