Site Audit
This is where we truly get to know your business, your goals and how we can improve your current marketing processes. We use tools like Google Analytics to find pages that aren't reaching their potential, for instance, maybe they're driving high amounts of traffic but not converting due to a high drop-off or abandonment rate. Our team review page structure to assess how design could be improved and compare this with successful competitor pages.
Strategy
We use data from your initial consultation to find the goals to test for your landing pages. Your goals can be anything from more contact button clicks through to a key service or product or email newsletter sign-up. Identifying goals for your marketing campaign will help us to streamline your AB testing strategy for maximum impact.
Hypothesis Creation
Once our AB testing experts have identified the goals we want a landing page or product page to achieve, we generate ideas on which page element or variable we want to test and how we think both will perform in front of the target audience. Whether it's changing the colour of a call-to-action button or tweaking copy and headline placement, we will implement the changes and put the hypothesis to the test.
The Experiment
Once we've established our goals and a hypothesis, our team will execute the testing and monitor of the live test. We work closely with our in-house studio team to design the different variants of the test, allowing for efficient on-going optimisation if needed.
Analysis & Reporting
We use the data we collect from the test to put the winning variation into action and report on any other actionable or valuable insights we've gained from the test. Regular and comprehensive reports are an important part of AB testing. We provide clear feedback on the performance of our AB testing so you can see exactly which actions we've taken and the subsequent impact on your conversion rate optimisation. We use data visualisation for transparent interpretation of results and to help inform your future strategies.
