Internet users scroll past multiple display ads targeted directly at them every time they're online, whether they're aware of it or not. In fact, more than two million websites feature a Google display ad campaign, reaching 90% of worldwide internet users.

There's a reason so many brands use Google display ads as part of a wider paid marketing campaign. Display ads have the potential to reach a vast, highly relevant audience and capture their attention with compelling visuals that strike a connection between consumer and brand. They're a highly effective way to build brand awareness and lead to a long-term ROI.

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What are display ads?

Display ads are a type of online paid advertising. They're visual ads, made up of image or video with text, and appear on third-party websites, apps, or social media platforms. Display ads can appear anywhere on the Google display ad network (GDN), which consists of more than two million websites, videos and apps that are available for online advertising.

Our display ad services

Specific audience targeting

Our paid media specialists create a bespoke display advertising campaign strategy for your business, based on the audience you want to target. We use a variety of targeting techniques such as remarketing, personalisation, and contextual ad placement to reach your ideal audience across the web.

We dig deep into your ad's keywords, location preferences as well as passions and ongoing interests of recent visitors to get your ad in front of the right people, at the right time.

Display ad design

A visually-appealing display ad will catch the attention of the consumer. We utilise rich media ads to capture your target audience and get those all-important clicks and engagement.

From a simple banner ad to a rich media ad with interactive elements, our experts know how to blend elements of image, video, text, and button placement to keep users engaged and drive them to your site.

Copy and calls to action

Our in-house copywriters are on-hand to create clear, informative ad copy that will engage users, deliver a key message and drive clicks, leads, and conversions. We understand the power of a strong call-to-action too and work closely with your brand to encompass tone of voice and create cohesive copy that aligns with the image or video in each ad.

Ad optimisation

Once we've created your Google ads, we begin a process of continuous optimisation to ensure they're performing at their best and succeeding in their role of helping to meet your business objectives. We perform regular health checks across your ads to monitor their performance and adjust accordingly.

A/B testing is a great way to identify which ad format will be the most effective when reaching your audience. It is this ongoing optimisation that maximises your budget and creates a better ROI.

Reporting

Our paid search team provide you with weekly updates and in-depth monthly reports that highlight the performance of individual ads and specific campaigns to ensure you understand the impact they're having on your website traffic and current goals.

Each report is populated with easy-to-understand graphs and data visualisations and also details opportunities for expansion as well as what can be improved to further optimise the channel.

What are display ads?

The benefits of display ads

Build brand awareness
Engaging visuals
Reach your target audience
Measure your ROI

The benefits of display ads

Build brand awareness

A successful business needs brand awareness to thrive. Display ads are a powerful way to promote your services and products in an ad campaign whilst helping your target audience create positive associations with your brand.

While search advertising reaches an audience that already has the intention to purchase, display campaigns can be more effective at creating that initial interest and keeping your brand or product at the forefront of the consumer's mind.

Engaging visuals

Display ads are a very visual form of advertising. It is this visual appeal that attracts your audience's attention and allows our marketing team to get creative with imagery and rich media to create striking and effective display ads.

We utilise traditional banner ads as well as responsive display ads and video ads, an increasingly popular and successful way to capture attention and drive traffic to your site.

Reach your target audience

Display ads allow you to reach a targeted audience quickly. They pique a potential customer's initial interest in your product or service with the help of Google Display Network which has the ability to place your display ads against related content across hundreds of thousands of niche sites. Our specialists ensure your ads reach your target audience in the correct location at the right time.

Measure your ROI

The performance of display ads is highly trackable and measurable so you can see your exact return on ad spend. We track performance metrics such as clicks, impressions, conversions and engagement so you can see which ads are performing well and dig into why they are effective.

From there, we can use these metrics to further optimise your campaign. We help you to define and achieve your campaign targets so you can be sure of an excellent ROI that aligns with your business objectives.

Our approach

We're an award-winning agency that takes a tailored, data-driven approach with each of our clients for optimal results. As an integrated conversion agency, we are absolutely focused on generating a strong return on investment for your business with bespoke display advertising campaigns that align with your goals.

We draw on the expertise of those around us and our teams are on hand to collaborate, troubleshoot and work together to produce excellent results for our clients.

Looking for a data-driven display ads agency?

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