Specific audience targeting
Our paid media specialists create a bespoke display advertising campaign strategy for your business, based on the audience you want to target. We use a variety of targeting techniques such as remarketing, personalisation, and contextual ad placement to reach your ideal audience across the web.
We dig deep into your ad's keywords, location preferences as well as passions and ongoing interests of recent visitors to get your ad in front of the right people, at the right time.
Display ad design
A visually-appealing display ad will catch the attention of the consumer. We utilise rich media ads to capture your target audience and get those all-important clicks and engagement.
From a simple banner ad to a rich media ad with interactive elements, our experts know how to blend elements of image, video, text, and button placement to keep users engaged and drive them to your site.
Copy and calls to action
Our in-house copywriters are on-hand to create clear, informative ad copy that will engage users, deliver a key message and drive clicks, leads, and conversions. We understand the power of a strong call-to-action too and work closely with your brand to encompass tone of voice and create cohesive copy that aligns with the image or video in each ad.
Ad optimisation
Once we've created your Google ads, we begin a process of continuous optimisation to ensure they're performing at their best and succeeding in their role of helping to meet your business objectives. We perform regular health checks across your ads to monitor their performance and adjust accordingly.
A/B testing is a great way to identify which ad format will be the most effective when reaching your audience. It is this ongoing optimisation that maximises your budget and creates a better ROI.
Reporting
Our paid search team provide you with weekly updates and in-depth monthly reports that highlight the performance of individual ads and specific campaigns to ensure you understand the impact they're having on your website traffic and current goals.
Each report is populated with easy-to-understand graphs and data visualisations and also details opportunities for expansion as well as what can be improved to further optimise the channel.
