PPC Landing Page Design

Super-charge your paid ad campaign with PPC landing page optimisation

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PPC Landing Page Design

A PPC landing page is a custom-built web page that users ‘land’ on when they click on your ad. Its primary goal is to convert, whether that’s driving users to make a purchase, submit a form or subscribe to a mailing list.

An effectively optimised PPC landing page is a game-changer. It has huge potential for building scalable ad campaigns by increasing your conversion rate and engaging a specific target audience who are already interested in what you have to offer. That's where we come in.

We're an award-winning agency with a brilliant mix of technical and creative minds. Our services span UX, PPC and CRO and we work closely across departments to produce outstanding, data-driven results for clients. Your ROI (return on investment) is the key focus for our team. Your goals are our goals; we want to boost your conversion rate and make sure your webpage is fully-optimised for success.

So, how do we do it?

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Our PPC Landing Page Services

Copy & Calls To Action

Our in-house team of copywriters craft compelling landing page copy to quickly and clearly answer the user's questions and drive them towards a strong call to action. We break down key points into bite-size chunks that encompass your brand voice to immediately establish a relationship with your potential customer and keep them engaged. We always ensure your ad copy matches your landing page headline (known as message matching), sending a strong signal to users that they're in the right place and will find what they're looking for.

USP Definition

A clear value proposition helps to differentiate your product or service from your competitors and quickly show your target customers that you meet their needs in a way that others don't, or can't. This is a key element of successful landing page optimisation, helping to nudge those potential customers to convert. Our landing page design showcases your USP to attract users and keep your brand in the forefront of their mind.

Speed Optimisation

Too many page elements will slow your page loading time, which often leads to a speedy exit from your user. We optimise your page speed to make sure customers can find what they need, and fast. A second or two may not sound like a lot, but conversion rates drop by an average of 2.11% with each additional second of load time, so it's essential your page is quick off the mark.

User Friendly

Once users have clicked through to a bespoke PPC landing page, finding the information they need and having the opportunity to convert should be seamless. We make sure that your landing pages are speedy, responsive and easy to navigate for both desktop and mobile devices to minimise the number of steps customers have to take to reach an end goal.

Design & Layout

The overall design of your PPC landing page is one of the first things your customer will notice so it's important that you create landing pages that look good. A clean layout with minimal distractions and a focus on calls to action will gently push users to that all-important contact form or purchase button. The placement, size and colour of a call to action button can have a huge impact on how users interact with your site. Our conversion rate optimisation (CRO) team assess traffic data to tweak and refine page design and ensure the layout follows a logical and clear flow for maximum impact.

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Data Analysis and Tracking

Tracking set-up allows us to gather valuable data from the search ad to the landing page to assess what's working well, who's clicking through and how they're interacting with the site. Our ongoing analysis of performance means we are constantly refining our strategy and improving landing page elements to look at how we can maximise your ROI.


We provide you with weekly updates and monthly reports on how your PPC campaigns and correspondent landing pages are performing. We delve into what the conversion data is telling us about your audience and how they are interacting with your site. Regular reporting forms an important part of future strategy as we continually refine and tweak each landing page to convert.

Improve Your Quality Score

Effective PPC landing page optimisation will boost your overall Quality Score. This Google Ads metric is calculated based on the combined performance of three components: Your expected click-through rate, ad relevance and landing page experience. Quality Score has a direct impact on Cost Per Click (CPC) and a lower cost per click means more potential leads and a higher return on investment.

A/B Testing

A/B testing is where we pit different elements of a PPC landing page against each other to see which one drives the most conversions. We can test different layouts, headlines, and calls to action to continuously improve ad performance by measuring impact on clicks and the conversion process.

We analyse competitor landing page examples so that when we implement one of our own landing pages, it's perfectly placed to perform successfully.

Our Approach

More often than not, PPC ads click through to a homepage. However, we believe that a custom landing page can be much more effective as it is tailored to meet specific visitor needs. If a user clicks on an ad, lured by a particular promise or product and encounters a home page with no clear action to complete, it can quickly deter them. Users are unlikely to start searching your site for what they need - they'll just leave.

We nurture those potential leads to capture them at the peak of their interest and reinforce trust, credibility and value.

Great landing pages are carefully designed to fulfil user needs and drive them to convert. Our data-driven approach focuses on creating an intuitive and simple experience that follows landing page best practices. This, combined with our expertise in paid advertising, helps to maximise your traffic and ensure customers convert as early as possible in the customer journey.

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Interested in how we can use PPC landing pages to drive a faster return on your investment?