Social Media Audits

increase in users proceeding to next checkout stage

increase in order value

8.7

uplift in customers starting checkout journey

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YESSS Electrical

Can we fix it? YESSS we can

100

improvement in email automations

/10

easy-to-use client CMS

100

improvement of internal processes

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Schofield Sweeney

A winning verdict: Making the case for smarter workflows

Increase on YoY traffic

New #1 keyword rankings YoY

Increase in appointment bookings YoY

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Melissa Salons

Results are a cut above for Melissa

WKS

For the Shopify website to be developed

Page Google ranking for ‘Branded Gifts’ ‘Branded Merchandise’ terms

116

B2B Organic enquiries in 6 months

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Perfect Branded Gifts

Perfect pivot pays off for Perfect Branded Gifts

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Increase in conversions

182

Return on investment

282

Return on ad spend

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HQ Dental

Reasons to smile for HQ Dental

18.7

Increase in visibility

6.1

Increase in organic traffic YoY

New top-10 rankings (and counting!)

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PNC Legal

A positive verdict for PNC Legal

1.13

Ad impressions

Clicks

Software users every month

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Tekla

A sign-up success story

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Competitor Analysis

A social media audit allows us valuable insight into your competitors' social media strategy. What's working for them? Are your own social media marketing efforts up to scratch? Not only does competitor analysis provide a useful benchmark for your own social media marketing strategy, it can help to inform your future approach and get your own social media presence at the forefront of consumers' feeds (and minds).

Defining your demographic

Understanding your demographic is vital in order to create content that your target audience will engage with. We identify your current demographic data to establish whether you're reaching the right people, on the right platform, at the right time. For instance, Instagram is typically more effective for reaching a younger audience, while LinkedIn may be more appropriate if your focus is B2B.

Strategy ideation and refinement

A great social strategy starts with an audit. We conduct a thorough analysis of your social media platforms to identify strengths, weaknesses and opportunities for growth. Our team of social media and marketing specialists provide recommendations and expert tips on how to maximise your social media presence based on what's working, and what's not.

Keeping you on top of the latest social trends

The fast-moving world of social media evolves quickly, and it can be challenging to keep on top of trends and platform developments, expansions and improvements.Our social media gurus stay on top of the latest trends and algorithm updates to keep you ahead of the curve and suggest strategy adjustments where needed.

Reporting

We present the findings of our audits as a social media audit checklist, detailing key metrics and an evaluation of opportunities to improve or build upon current successes.

The report sets out a list of recommended actions and next steps to boost your social media profiles and ensure they're helping to fulfil your marketing objectives.

We don't work exclusively from a social media audit template - our social team use their years of experience across a range of clients and industries to take a comprehensive look at everything from audience insights to engagement rates, visual cohesion and tone of voice.

Boost your presence

The recommendations laid out in our social media audits provide feedback on how to grow your social media presence in a variety of ways. An audit helps you to unlock the potential of social media and drive a target audience to engage with your content or visit your website.

Track ROI

A social media audit helps to define metrics to track against your KPIs and measure the effectiveness of your content. We use tools such as Google Analytics to gain valuable audience insights and find out how your users are interacting with your accounts. By tracking metrics, we can see how your accounts are performing and evaluate how to improve them.

Build brand awareness

Growing your social media presence isn't just about your follower count - it's about how your audience connects with and subsequently interacts with your content.

Building an engaged following that cares about your brand and your services is key to connecting with your audience demographics. Audience definition and creating frequent, on-brand content that answers your followers' questions are crucial to your social success.

- Why choose us?

Our approach

We're a data-driven bunch, using data from multiple sources and social media audit tools to evaluate and measure social performance and inform future strategic decisions. Our analytical skills, combined with our creativity and passion for great content means we are perfectly placed to provide effective social media audits that have the ability to overhaul your current social visibility.

As an integrated agency, we can work across multiple marketing channels to deliver comprehensive and highly effective strategies that span multiple areas of marketing expertise.

From UX design to paid media and digital strategy, we have a proven track record of helping businesses grow.

When it comes to CRO these guys really know what they’re talking about! Embracing a data-backed, test-and-learn approach has been a game-changer for us at Radar Healthcare, allowing us to base decisions on user interaction rather than guesswork. Ascensor's hard work is making a noticeable impact, and I'm really excited about the positive direction we're heading in.

Laura Dyson

Radar Healthcare

SEO and CRO Specialist

Amazing! This one word sums up my experience with Ascensor. From design through to coding and project management, they are ultimate professionals. Delivery was on time and pinpoint accurate to our specifications. Couldn't ask for a better all-around service.

Simon Walton

Proform Racing

Managing Director

Our aim was to increase awareness of The Ice Co during the summer and drive more footfall into supermarket retailers. Ascensor supported us brilliantly from the outset, producing cost-effective animated videos that showcased our products and launching them into a paid campaign on Meta. Everything was set up quickly and just in time to make the most of the heatwave. Their data-led approach gave us confidence in the strategy, and the campaign delivered strong results with impressive engagement and traffic to our site. We valued their proactive support, fast turnaround and the quality of the final work.

Angela Cameron

The Ice Co

Marketing Manager

The website is now lightning fast, and we're already using the updated technology to introduce automation that will save our business time and money.

Tara Harris

Yorkshire Food Guide

Director and co-founder

Ascensor have been at the heart of our approach to gaining clients once hair salons were allowed to re-open on July 4. Many salons have been quiet after the initial rush of clients coming back to have their hair cut and re-styled following lockdown. However, thanks to Ascensor’s very practical and hands-on help and advice on website enhancement, SEO and social media promotion, our team of nine stylists have been at full capacity for the last four months.

Melissa Timperley

Melissa Salons

Owner

Once I had made the decision to create a new website, there was only one company to talk to, Ascensor. Their level of technical expertise, design options, project management and customer service is second to none and they held my hand through the whole process, being patient when I made changes and prompting me when content or decisions were due. I now have five websites built by Ascensor, with another on the way.

Gary King

Tendo

Managing Director

Interested in a social media audit?

Don't wait until your social accounts are under-performing to conduct a social media audit. Your social media channels should be reviewed regularly to ensure you are maximising their potential.

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What is a social media audit?

A social media audit reviews a brand's profiles, content, audiences, competitors, processes and performance. It identifies what is working, where activity is inconsistent and which opportunities should shape the next strategy. At Ascensor, we use the audit to create clear priorities for profile setup, audience, content, competitors, trends, tracking and reporting.

What is included in a social media audit?

An audit can cover profile setup, brand consistency, audience quality, content themes and formats, engagement, publishing frequency, paid activity, competitor performance, tracking and reporting. The scope should reflect the platforms and business objectives. At Ascensor, our scope can include competitor analysis, demographic definition, strategy refinement, current trends and performance reporting.

How often should a business conduct a social media audit?

A full audit is useful before a new strategy, after a major brand change or when performance has stalled. Regular lighter reviews can then track progress and platform changes. The frequency should reflect the scale and pace of social activity. At Ascensor, we can carry out the audit before developing a new strategy or when current activity needs a clearer direction.

Why include competitor analysis in a social media audit?

Competitor analysis provides context for content, positioning, audience engagement and platform choices. It can reveal gaps and useful conventions, but the goal is to learn from the market rather than copy another brand's activity. At Ascensor, we use competitor analysis as a benchmark and opportunity source while keeping recommendations specific to the client's own audience and position.

Can a social media audit improve return on investment?

An audit can identify low-value activity, weak tracking, missed audiences and content that does not support the business goal. Acting on those findings can improve how time and budget are allocated. The effect should be measured after the recommendations are implemented. At Ascensor, we link audit findings with the time, content and media budget available so recommendations are commercially practical.

What should you receive after a social media audit?

The output should summarise evidence, strengths, risks and prioritised recommendations. It should distinguish immediate fixes from longer-term strategic changes and include suitable measures for tracking improvement. Clear ownership makes the recommendations more likely to be implemented. At Ascensor, we deliver prioritised actions that can feed directly into strategy, content planning, account management and measurement.

Social Media Audits

Elevate your online presence with a social media audit

Competitor Analysis

Defining your demographic

Strategy ideation and refinement

Keeping you on top of the latest social trends

Reporting

Boost your presence

Track ROI

Build brand awareness

Our approach

Interested in a social media audit?

Tell us about you...

How can we help?

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