Social Media Audits

655

Impressions

595

Reach

Website sessions

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The Ice Co

Ice-cold creativity: how we grew reach for The Ice Co

Increase on YoY traffic

New #1 keyword rankings YoY

Increase in appointment bookings YoY

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Melissa Salons

Results are a cut above for Melissa

increase in users proceeding to next checkout stage

increase in order value

8.7

uplift in customers starting checkout journey

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YESSS Electrical

Can we fix it? YESSS we can

571

conversion rate increase on Book A Demo page

49.7

Overall on-site conversion increase

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Radar Healthcare

Healthy returns for Radar

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WKS

For the Shopify website to be developed

Page Google ranking for ‘Branded Gifts’ ‘Branded Merchandise’ terms

116

B2B Organic enquiries in 6 months

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Perfect Branded Gifts

Perfect pivot pays off for Perfect Branded Gifts

Growth target hit in four months

£700

Of new business quoted in five months

£70

Additional project win

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GME Group

Five year target, four month turnaround

Data accounts migrated seamlessly

150

Sessions per month reported and tracked

Bespoke data dashboard created

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Sustrans

Setting Sustrans on the right track

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Competitor Analysis

A social media audit allows us valuable insight into your competitors' social media strategy. What's working for them? Are your own social media marketing efforts up to scratch? Not only does competitor analysis provide a useful benchmark for your own social media marketing strategy, it can help to inform your future approach and get your own social media presence at the forefront of consumers' feeds (and minds).

Defining your demographic

Understanding your demographic is vital in order to create content that your target audience will engage with. We identify your current demographic data to establish whether you're reaching the right people, on the right platform, at the right time. For instance, Instagram is typically more effective for reaching a younger audience, while LinkedIn may be more appropriate if your focus is B2B.

Strategy ideation and refinement

A great social strategy starts with an audit. We conduct a thorough analysis of your social media platforms to identify strengths, weaknesses and opportunities for growth. Our team of social media and marketing specialists provide recommendations and expert tips on how to maximise your social media presence based on what's working, and what's not.

Keeping you on top of the latest social trends

The fast-moving world of social media evolves quickly, and it can be challenging to keep on top of trends and platform developments, expansions and improvements.Our social media gurus stay on top of the latest trends and algorithm updates to keep you ahead of the curve and suggest strategy adjustments where needed.

Reporting

We present the findings of our audits as a social media audit checklist, detailing key metrics and an evaluation of opportunities to improve or build upon current successes.

The report sets out a list of recommended actions and next steps to boost your social media profiles and ensure they're helping to fulfil your marketing objectives.

We don't work exclusively from a social media audit template - our social team use their years of experience across a range of clients and industries to take a comprehensive look at everything from audience insights to engagement rates, visual cohesion and tone of voice.

Boost your presence

The recommendations laid out in our social media audits provide feedback on how to grow your social media presence in a variety of ways. An audit helps you to unlock the potential of social media and drive a target audience to engage with your content or visit your website.

Track ROI

A social media audit helps to define metrics to track against your KPIs and measure the effectiveness of your content. We use tools such as Google Analytics to gain valuable audience insights and find out how your users are interacting with your accounts. By tracking metrics, we can see how your accounts are performing and evaluate how to improve them.

Build brand awareness

Growing your social media presence isn't just about your follower count - it's about how your audience connects with and subsequently interacts with your content.

Building an engaged following that cares about your brand and your services is key to connecting with your audience demographics. Audience definition and creating frequent, on-brand content that answers your followers' questions are crucial to your social success.

- Why choose us?

Our approach

We're a data-driven bunch, using data from multiple sources and social media audit tools to evaluate and measure social performance and inform future strategic decisions. Our analytical skills, combined with our creativity and passion for great content means we are perfectly placed to provide effective social media audits that have the ability to overhaul your current social visibility.

As an integrated agency, we can work across multiple marketing channels to deliver comprehensive and highly effective strategies that span multiple areas of marketing expertise.

From UX design to paid media and digital strategy, we have a proven track record of helping businesses grow.

The level and extensive nature of Ascensor’s expertise is exactly what Sustrans required during the project, and we were not let down at all, the collaborative approach meant that not only did we achieve completion within an aggressive timeframe, but we were left with significantly greater insight and capability to manage our website performance moving forward. A great example of joined up, unified working across both our organisations, very much looking forward to working alongside Ascensor again in the future.

Barrie Grimshaw

Sustrans

Chief Information Officer

Their willingness and ability to work within our technological and time constraints is second to none. They have repeatedly exceeded our expectations with both the designs and developed solutions. The best testimonial I can give is that they are our trusted partner and their capability has given us confidence to push boundaries further to ensure we are providing our customers with market-leading platforms.

Nicholas Keefe

JCT600 VLS

Project Improvement Manager

Acquiring the Safestyle Windows brand happened very quickly. Everyone involved had to be agile and reactive, we asked and expected a lot of the incumbent partners and set strict deadlines. Ascensor did not let us down. We’ve been so happy with Ascensor’s service and support that we’ve agreed a contract extension and have been working through other projects with the team.

Costas Kariolis

ASHI Group

Head of Digital Marketing

We have had nothing less than an excellent working relationship to implement our digital strategy. Their knowledge, service and support are second to none. I would recommend their services to any type of business who are looking to grow their online presence. Once you start working with them, it’s easy to see why they are known as ‘The A-Team’. The only way is up!

Sam Hall

YESSS Electrical

Marketing Manager

The thing Mix and Twist love the most about working with Ascensor is their consistent updates and the super collaborative process. They’re really easy to work with, and it feels like they’re always there when you need them. Since working with Ascensor we’ve seen an increase in quality leads generated from their SEO work, which has been a game changer!

Scott Wright

Mix & Twist

Events & Marketing Manager

Working with Ascensor on our Google Ads campaign has been a really positive experience. The team took the time to understand ShutterLuxe, our customers and the areas we cover across Yorkshire, and they built a campaign around the people actually looking for plantation shutters. They were open and accountable throughout, happy to talk through the numbers and adjust things to get results. I'd recommend Ascensor to any business wanting a Google Ads partner that genuinely cares about performance.

Joe Ellis

ShutterLuxe

Director

Interested in a social media audit?

Don't wait until your social accounts are under-performing to conduct a social media audit. Your social media channels should be reviewed regularly to ensure you are maximising their potential.

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What is a social media audit?

A social media audit reviews a brand's profiles, content, audiences, competitors, processes and performance. It identifies what is working, where activity is inconsistent and which opportunities should shape the next strategy. At Ascensor, we use the audit to create clear priorities for profile setup, audience, content, competitors, trends, tracking and reporting.

What is included in a social media audit?

An audit can cover profile setup, brand consistency, audience quality, content themes and formats, engagement, publishing frequency, paid activity, competitor performance, tracking and reporting. The scope should reflect the platforms and business objectives. At Ascensor, our scope can include competitor analysis, demographic definition, strategy refinement, current trends and performance reporting.

How often should a business conduct a social media audit?

A full audit is useful before a new strategy, after a major brand change or when performance has stalled. Regular lighter reviews can then track progress and platform changes. The frequency should reflect the scale and pace of social activity. At Ascensor, we can carry out the audit before developing a new strategy or when current activity needs a clearer direction.

Why include competitor analysis in a social media audit?

Competitor analysis provides context for content, positioning, audience engagement and platform choices. It can reveal gaps and useful conventions, but the goal is to learn from the market rather than copy another brand's activity. At Ascensor, we use competitor analysis as a benchmark and opportunity source while keeping recommendations specific to the client's own audience and position.

Can a social media audit improve return on investment?

An audit can identify low-value activity, weak tracking, missed audiences and content that does not support the business goal. Acting on those findings can improve how time and budget are allocated. The effect should be measured after the recommendations are implemented. At Ascensor, we link audit findings with the time, content and media budget available so recommendations are commercially practical.

What should you receive after a social media audit?

The output should summarise evidence, strengths, risks and prioritised recommendations. It should distinguish immediate fixes from longer-term strategic changes and include suitable measures for tracking improvement. Clear ownership makes the recommendations more likely to be implemented. At Ascensor, we deliver prioritised actions that can feed directly into strategy, content planning, account management and measurement.

Social Media Audits

Elevate your online presence with a social media audit

Competitor Analysis

Defining your demographic

Strategy ideation and refinement

Keeping you on top of the latest social trends

Reporting

Boost your presence

Track ROI

Build brand awareness

Our approach

Interested in a social media audit?

Tell us about you...

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