Why electrical wholesalers are doubling down on digital

Mobile now drives 70% of UK orders. Amazon attracts 400 million site visits a month and contractors expect live branch stock before they convert. This guide shows how to match marketplace convenience without sacrificing margin or trade loyalty.

Download the whitepaper

“When you merge live branch stock with data-driven ecommerce, you unlock revenue on every channel. This whitepaper shows electrical retailers exactly how to make that leap.”

Andrew Firth | Managing Director, Ascensor

Inside the guide: Your six-point digital roadmap

From market forces reshaping trade buying to the technical tweaks that shave seconds off checkout, the white paper breaks down six pillars of growth, each packed with real-world stats, best-practice check-lists and next-step actions you can implement right away

1. Market trends

Electrification, omnichannel procurement & margin pressure

2. Digital marketing

PPC, SEO, email, affiliates & creator campaigns

3. UX & tech optimisation

Fast, mobile-first sites with live price & stock APIs

4. Personalisation

AI product recommendations & behaviour-triggered comms

5. Analytics & CRO

Heatmaps, A/B testing & unified CDP insights

6 Engagement & loyalty

Tiered rewards, installer academies & UGC galleries

Access the full breakdown

Case study spotlight

YESSS Electrical

By running split-tests on pricing display, free delivery messaging and checkout UX, Ascensor unlocked substantial gains for the UK’s fastest-growing electrical wholesaler - and the same CRO principles power this whitepaper’s recommendations.

+20% users progressing to next checkout stage
+10% average order value
+8.7% uplift in customers starting checkout

Turning basket friction into revenue - see what you can achieve.

What the experts are saying

Download the full guide

"Ascensor’s data-driven CRO gave us a 20% lift in checkout progression and a 10% boost to basket value - proof that small UX tweaks make a huge difference.”