User Journey Optimisation

We know that the user journey is rarely A-B. This is why we get to truly understand your business processes and put ourselves in your clients' shoes with a customer journey map. The steps a user takes before they convert are called touchpoints, and there are usually multiple touchpoints before they make a purchase.

Too many steps and a user will leave your site. Too few and it's likely your user hasn't found relevant information to engage with. Our team analyse these pain points of your existing customer's journey to understand the relationship between steps and make data-driven recommendations on how to simplify the journey and meet the visitor's intent.

One in four site visitors abandon a site that takes more than four seconds to load. Recent research suggests that 46% of visitors won't return to a site where they experienced poor performance. It's vital that your website is speedy, responsive and easy to navigate on both desktop and mobile devices. We test your site's performance and identify optimisation opportunities to keep customer journeys frustration-free. Ultimately, great customer satisfaction will generate more leads and conversions.

Heat mapping gives us an invaluable insight into customer behaviour once they click through to your site. We can see how users interact with your site in real time so we can assess the typical customer journey and optimise accordingly to minimise pain points and inform future decisions. This customer feedback is a valuable way to optimise the overall customer journey.

A/B testing gives us the opportunity to test two versions of a webpage or a page element to determine which performs better. We can test anything from different layout designs to call to action placement and alternative copy to measure which is most effective in driving users to your end goal.