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Post sponsored ads on your social media to extend your reach

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Paid social agency

Working with Ascensor's paid social agency experts gives you the ability to target consumers in their natural habitat – their social media platforms.

Facebook, Linkedin, Instagram and Twitter all offer paid social ad options that you can capitalise on for highly targeted ad placement.

A great paid social strategy is an excellent way to target both new and existing visitors.

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What is paid social?

Expand to new audiences with targeted paid social campaigns

Paid social means that you sponsor your social posts, rather than just organically posting, so that they are seen by more users.

There are different types of social media advertising depending on your desired results, but each requires a budget over a set period of time.

Paid social is often used to expand to new audiences and get a particular message across to your audience, such as special offers, events or recruitment posts.

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What is paid social?

Will paid social work for my business?

If your business has a presence on social media platforms, then you can benefit from a paid social campaign.

Plus, if you already have an organic social media strategy and just need a bit of extra help, paid social is perfect for giving your platforms a boost.

Paid social posts running alongside an organic social campaign are an excellent way to boost your reach and support your social growth.

Target the right audiences

Paid social allows you to use unique targeting functionality to reach specific kinds of people who would be interested in your business.

Whether you want to target new customers, visitors who didn't convert or create a lookalike audience based on previous conversions, all of this feeds into our paid social strategies.

Ascensor's award-winning paid social team drive the right types of people to your website and deliver creative campaigns sculpted to achieve the best possible results for your business.

Here's a brief look at how we do it...

Paid Social Services

Boosted posts

Boosting content has become the cornerstone of many social media strategies. Not only is boosting necessary to maintain high engagement rates, it's also crucial to ensure that key posts are exposed to the highest possible number of your followers.

Boosted posts are the easiest to achieve of the two paid social options, as you post as you usually would organically and then boost it by adding a budget for a set period of time.

These are great to get a message across to your audience quickly and for a short duration.

Paid social ads

While paid social ads may be more time-consuming, they’re likely to give you results and a sizeable return on investment.

Paid social ads are a great way to promote a campaign to a wide audience on a social media platform for a set duration.

They allow you to create different styles of ads and target specific demographics, which means that reaching a new audience is much more achievable.

Facebook

Our paid social agency are experts at creating custom, highly relevant Facebook ads for your target audience.

Our focus is on using Facebook's advanced targeting capabilities to deliver the right message, at the right time, in the right place to drive ROI positive results for clients.

With photo, video and Stories ads, there’s a huge opportunity to effectively engage with potential customers.

Instagram

Do you need to inject some innovation into your Instagram advertising?

Ascensor's an established Instagram ads agency with a team of paid social specialists who are experienced in building and managing super-effective campaigns for brands just like yours.

We build engaging campaigns designed to capture a user's attention and stop them mid-scroll.

LinkedIn has become THE platform for professionals, with more than 400 million users internationally. For B2B businesses and services it offers the most valuable demographics and includes many users that are not present on other social media platforms.

Ascensor are a paid social agency that will work with you on creative, results-driven strategies for LinkedIn that will boost your personal brand and that of your business.

Our paid media team continuously monitor your LinkedIn ads, gathering data to enhance their performance, reach and impact.

Retargeting

Retargeting ads give you a second chance to impress a potential customer and can bring back leads that slipped through net the first time around.

We tailor advertising experiences to those who’ve expressed an interest in your brand but didn't initially convert, allowing you to advertise new deals, products and services.

Ascensor's retargeting experts run highly effective Facebook, Google Ads and LinkedIn campaigns to boost your ROI.

We'll help build your paid social strategy

The first place to start before commencing any paid social work is creating a strategy that defines what you want to achieve from your social media presence.

Do you want to increase your brand awareness or boost your sales?

After this has been determined, we'll need to work out which social platform would be best for your business and define the most suitable type of ad for your brand.

Different types of ads are more suitable depending on your business - for example, a more visual business would benefit from an image, video, or carousel ad.

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Interested in how we can use paid social to help grow your reach?

Ascensor are an experienced paid social advertising agency, and our expert team are here to advise and guide you through the process of creating and monitoring your paid social campaigns.

We set realistic goals and KPIs based on your budget, to ensure that you see the best results possible based on your spend.

Have a project in mind? Book a call with our team to discuss your paid social campaigns.