Why Now is the Time to Optimise Your Digital Leasing Journey

With shifting consumer expectations and a surge in EV leasing, digital performance isn’t just a nice-to-have—it’s mission-critical. This guide covers everything from SEO and UX to CRO and automation.

Download the whitepaper

“Leasing customers expect speed, transparency, and seamless journeys. Our whitepaper shows how to deliver just that.”

Andrew Firth | Managing Director, Ascensor

Inside the Guide: Your Six-Point Digital Roadmap

From shifting market forces to granular conversion tactics, the white paper distils everything an automotive-leasing brand needs to accelerate growth online. Here’s a snapshot of the six pillars it covers, each expanded with check-lists and next-step actions inside the full guide.

1. Market Trends

Surge in EV and subscription-style leasing
Millennials & Gen Z driving digital-first journeys

2. Digital Marketing Deep Dive

Integrated SEO, PPC, paid social & email playbooks
Affiliate and referral programmes that build trust & traffic

3. UX & Tech Optimisation

Sub-2-second load times and mobile-first engineering
Conversion-focused navigation, sticky calculators & clear CTAs

4. Real-Time Personalisation

AI-powered deal recommendations and smart pricing
One-click quote save, share & resume functionality

5. Analytics & CRO

Heatmaps, funnel visualisation and rigorous A/B testing
GA4 + CRM/CDP insights for lifecycle targeting

6 Engagement & Loyalty

Gamified lease comparisons, competitions and rewards
Community content: user reviews, 360° video tours & stories

Access the full breakdown

Case-study spotlight

JCT600VLS

Discover how Ascensor teamed up with JCT600 Vehicle Leasing Solutions (VLS) to build “Origo,” a bespoke, data-driven leasing platform that delivers real-time cost calculations and a friction-free order journey. The new Vue.js-powered solution automates 100 % of the order-efficiency process, has already onboarded 1,000+ fleet drivers, and is giving JCT600 VLS a decisive competitive edge through faster, clearer decision-making and significant cost savings.

+8.7% checkout journeys started
+20% users advancing to basket
+10% average order value
100% order-efficiency process
1k initial users of the new platform

We applied many of the whitepaper’s tactics - see what you can achieve.

What the Experts Are Saying

Download the full guide

"Their willingness and ability to work within our technological and time constraints is second to none. They have repeatedly exceeded our expectations with both the designs and developed solutions …

They are our trusted partner and their capability has given us confidence to push boundaries further to ensure we are providing our customers with market-leading platforms."