Fintech Grows Up: Projections For The Year Ahead

Navigate AI transformation, open finance, embedded payments and regulatory change with confidence in the year ahead.

For UK businesses thinking seriously about payments, platforms and the financial technology that connects them.

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This practical whitepaper gives business leaders, digital teams and technology decision-makers the insight you need to understand where fintech is heading, and how to position your organisation to benefit.

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Why businesses can't afford to wait on fintech

UK fintech revenue is set to reach £34.7bn by 2025–26, with open banking already serving over 16 million users. By 2026, more than half of consumer financial transactions will be embedded in third-party platforms.

This isn’t hype. It’s proven infrastructure reshaping payments, platforms, and competitive advantage. The decisions businesses make now will compound over time - while waiting for certainty risks falling behind.

Download the whitepaper to see how UK businesses are preparing for the fintech landscape of 2026 and beyond.

Download the whitepaper

“The differentiator is execution. Most businesses know what they should be doing. Far fewer actually do it consistently, measure results and iterate based on evidence. The businesses that master both strategy and execution will not only stand out - they'll lead.”

Andrew Firth | Managing Director, Ascensor

Inside the guide: Your fintech roadmap

A clear framework for understanding the forces shaping fintech in 2026. Each section includes practical implications and strategic considerations you can apply to your own business.

The UK fintech landscape

  • Market size, growth trajectories and the shift from expansion to profitability. Regional dynamics beyond London. What the 37% surge in fintech hiring tells us about where the sector is heading.

AI transformation in financial services

  • The move from AI assistants to autonomous agentic systems. Governance frameworks and why data architecture determines AI capability.

Embedded finance comes of age

  • Banking-as-a-Service evolution and regulatory scrutiny. Why "if your BaaS provider fails an audit, so do you". Choosing partners with sustainable models and proper governance.

Real-time payments and instant settlement

  • Treasury implications when money moves in seconds. Account-to-account alternatives to card payments. Optimising processes built for a world of delays.

Cybersecurity and operational resilience

  • The Critical Third Parties regime and what it means for your suppliers. AI-powered threats and AI-powered defences. Board-level accountability for security outcomes.

Market consolidation and profitability

  • 150 fintech acquisitions by traditional banks in the last decade. Monitoring the financial health of your fintech partners. Negotiating opportunities in a maturing market.

Case study spotlight

Radar Healthcare

Radar Healthcare asked us to improve on-site performance and lead capture. We migrated analytics to GA4, streamlined CRM and marketing automation, and redesigned the Book a Demo page with clearer story flow, social proof and a sticky form. A month-long A/B test validated the new layout, which then rolled out to all users.

  • +571% conversion rate on the Book a Demo page.

  • +49.7% increase in overall on-site conversions.

  • Organic leads matched PPC for the first time

Optimise, test, convert - see what you can achieve

What the experts are saying

Download the full guide

"Ascensor's hard work is making a noticeable impact, and I'm really excited about the positive direction we're heading in. A big thank you to the Ascensor team for making our digital journey smooth sailing.”

Laura Dyson

SEO and CRO specialist | Radar Healthcare

Looking ahead - the trends shaping 2026 and beyond

The fintech landscape is evolving rapidly. The whitepaper explores the developments your business should be planning for now, including:

Agentic AI in financial services

From copilots to autonomous agents that can approve, transact and manage workflows without human intervention, and the governance frameworks required to deploy them safely.

Open finance expansion

Beyond bank accounts to mortgages, pensions, investments and insurance - giving consumers unprecedented control and creating new distribution channels for financial products.

Embedded finance at scale

Financial services woven invisibly into platforms, marketplaces and business software - with the regulatory maturity to support enterprise deployment.

Operational resilience requirements

Critical Third Parties regulation, DORA compliance, and board-level accountability for cybersecurity and business continuity.

Ready to navigate fintech maturity?

This whitepaper gives you a clear, practical view of where fintech is heading and what it means for your business. Whether you're evaluating payment options, considering embedded finance, or planning digital infrastructure investments, you'll have the insight to make confident decisions.

Understand the landscape. Identify your opportunities. Build capabilities that compound over time.

Stay ahead - download now