Google Analytics Audits

Analytics audits will look different depending on the size and purpose of your website. However, one of the main goals is to ensure the set-up is correct in order to confirm data integrity. Our data wizards check your account is implemented properly to ensure the right data is being captured and that you can derive valuable insights from it. From basic profile settings to data collection compliance, we make sure you have a strong foundation from which to collect accurate and insightful data. For instance, we ensure that all IP addresses that visit your site for auditing are filtered from reporting view.

Correct integration with other Google applications is vital in the managing and maintenance of collecting and tracking your data. We check and facilitate the implementation of integrations such as Google Search Console, Google Ads and most importantly, Google Tag Manager, which is responsible for implementing tracking codes and feeding back tracking information to your Analytics platform. We will identify any missing tracking code and set up cross-domain tracking to ensure your page is able to report data to Analytics.

Setting goals to track in Analytics is an important way of measuring the performance of your website objectives. We make sure you are tracking the right goals for your business, and that tracking codes are set up properly on your web pages to help us evaluate conversion rates. We ensure url query parameters are set up correctly to make customer journey tracking more effective.

Event tracking helps us assess visitor behaviour on-site, including average duration session, your top-performing pages and visitor drop-off.

If you have an Ecommerce site, we ensure you have Google Analytics Ecommerce tracking set up so you can track revenue, monitor product sales, track transaction trends and much more. Our experts guarantee precise Google Analytics tracking code implementation to track data accurately. This also allows us to observe and compare past trends in revenue and sales which can be used to forecast and inform future marketing decisions.

Reporting on data insights is a valuable way to see how your website is performing and how users are interacting with each page. We drill down into demographics and interest reports to analyse trends in audience behaviour on-site and break this down by gender and age group. We highlight these key metrics to inform and support future campaign or strategy planning.

From there we can dig deeper and see the device types used to access your site, search tracking, new users vs returning customers and how long each visitor spends on site. We can generate custom Google Analytics reports to assess performance against your goals.

You need to be able to trust your data, and a regular Google Analytics health check will keep your data fresh so you can easily identify trends and changes. Any website change can impact your data and a health check helps to monitor channel performance and the traffic visiting your site. We look for anything out of the ordinary, such as a spike in bot traffic or visitors from outside your target locations, and these can be excluded where necessary to keep your data clean and accurate.