Ad creation
With such a wealth of experience, our PPC team are on hand to guide you through setting up Google Ads accounts and campaigns and helping you decide the best type of ads for your business. We'll explore what ads you may have run previously, carry out keyword research and competitor analysis to establish your expected ROI and cost per click, so our data scientists can create a full forecast.
Before building new PPC campaigns, we review your PPC account, advertising budget, current Google Ads performance and commercial goals, so every recommendation has a clear reason behind it.
We'll work collaboratively to create your paid search ads so you have full control over their appearance and text before they go live.
During the scoping phase, we'll put together a forecast based on your keywords and give you a clear indication of the number of clicks you're likely to receive from running a Google Ads campaign at different budget points.
This gives you a practical view of likely search volumes, expected ad spend and the level of campaign management needed to reach your goals.
Ad optimisation
With Google Ads, regular optimisation is absolutely key. Ensuring that your ad copy is performing well, and your images and videos are on point, means that your cost per click drops, saving you money in the long term.
Our PPC specialists use search term reviews, negative keywords, bid checks and Smart Bidding where suitable to reduce waste and improve PPC performance.
Google Ads account optimisation also includes competitor research to assess what your competitors are doing with their ads and investigating which key terms they are targeting, so you can start bidding on them too.
We also look at how PPC marketing supports organic traffic and wider search visibility, so paid activity works alongside the rest of your digital marketing strategy.
Ad management
The hard work doesn’t stop once the ads are up and running – they then need to be monitored closely to check that there are no significant changes to your campaign.
These changes could include a sudden change in cost per click (CPC) or updating assets such as images and videos if they become outdated or are not performing well. Our Google Ads management services team are on hand to spot any changes as soon as they happen, maintaining, increasing and optimising your ROI.
Your PPC manager keeps a close eye on ad spend, conversion tracking, search campaigns and campaign performance, so issues can be spotted before they become expensive.
As a PPC management agency, we can support one-off builds, ongoing PPC management services or full account ownership from an experienced PPC management team.
Google Shopping
Many of our Ecommerce clients have successful Google Shopping campaigns to promote their products on Google thanks to our talented PPC team.
By pulling the product feed directly from your e-commerce store, we can then use your feed to create your Google Merchant Centre. Once the data feed is within Google Merchant Centre, we can then create your Google Shopping ads campaign using the product details, prices and product images.
For ecommerce brands, Shopping campaigns can support sales growth by matching product data, pricing and images with shoppers who are ready to compare.
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