Account Management
Allowing our industry experts to manage your social media accounts gives you time to focus on the important things - like growing your business.
Not only does this take the pressure off you, it gives us the opportunity to do what we do best. Whether you're focused on B2C or B2B channels, running on all social platforms or none, we'll help grow your social media presence from the ground up and implement a successful social media strategy that leads to engagement, conversions and boost in brand awareness.
Social media audits
The foundation of good social media management begins with an audit. This is where we assess your current performance and present valuable insights and ideas on where and how to improve your presence. We also look at what's working well and what's working well for your competitors, too. From here, we can create a comprehensive strategy to engage your target audience and get your brand at the forefront of their mind.
Strategy ideation and development
A social media strategy encompasses everything from planning the best time of day to post in order to reach your target demographic, content creation, defining tone of voice for writing engaging captions and working closely with our clients to ensure we're promoting your bestsellers, showcasing your services and helping you to reach your marketing goals.
Audience engagement
Social media engagement is the primary element that helps grow your reach and, therefore, your conversion rate across your organic social channels.
Great engagement rarely just happens. It's the culmination of your social media efforts. It involves consistent interaction with other accounts across your network, including notable industry names, suppliers and other local businesses to build an online community that cares about your brand.
Content creation
Many of our clients struggle to create regular content that their target audience will enjoy. That's where we come in. Thanks to our talented team of in-house designers, we're able to produce images, graphics and videos created specifically to appeal directly to your target market. We tailor content for different social media platforms for maximum engagement and our in-house copywriters are on-hand to help us craft captions that will forge a connection between audience and brand.
Social media listening
Social media listening allows us to monitor mentions of your brand across multiple platforms. It's a brilliant way to gain a competitive edge as it helps us to define what customers want from your brand, what their pain points are and how we can help. It's also a great way to boost brand awareness and allow users to get a sense of your brand values and USPs.
Reporting
Not only do we provide regular reports containing month-on-month stats on engagement and interaction, but you'll also receive weekly updates from your account manager with a week-on-week comparison to provide even more detailed statistics on how your account is performing.
We use a range of social media management tools to help us understand your account, as well as improve efficiency, including in-depth analytics social media tools to provide insights and suggest improvements where needed.
