My journey towards a degree
in Digital Marketing at Leeds Trinity University has been a game-changer, especially
through choosing the route of a degree apprenticeship with Ascensor, says LEWIS
The program not only provides a robust academic foundation but
also offers invaluable real-world experiences.
In the second year of a three-year program, I find myself being
able to blend my academic learning with practical insights gained from my
current role as a Marketing Account Manager.
Mastering digital marketing through
my degree apprenticeships
One of the many advantages of
a digital marketing degree apprenticeship is the dual nature of the experience.
While pursuing my academic experience at Leeds Trinity, I’m
simultaneously gaining hands-on experience at Ascensor. This means by the time
I finish my degree, I will also have three years of invaluable experience in a marketing
agency. The theory and practice has been instrumental in improving my marketing
skills and preparing me for the world of digital marketing.
Application of classroom knowledge
The lessons learned at university
seamlessly intertwine with my day-to-day challenges at Ascensor.
This has enabled me to not only understand the concepts in-depth
but also apply them in real workplace scenarios, helping clients succeed.
From crafting content for social media and designing effective
campaigns to analysing data for strategic decision-making to increase
conversions, the apprenticeship structure ensures that every lesson has an
impact on my work at Ascensor.
Mentorship and networking in digital
Working at Ascensor has
provided me with effective mentorship from experienced digital marketing professionals.
This guidance has been hugely beneficial in understanding the
fundamentals of marketing, making the apprenticeship experience crucial for
aspiring account managers.
Additionally, networking opportunities within the workplace and
industry events have allowed me to build connections that extend beyond the
classroom and workplace, creating a useful professional network within the
digital marketing industry.
Digital marketing is multi-faceted,
and in order to be a successful digital agency account manager, you need a
The apprenticeship at Leeds Trinity and Ascensor ensures the
development of the skills I need in order to excel in this role. From project
management and client communication to data analysis and strategic planning, I’m
acquiring the skills and experience that hopefully positions me as a
well-rounded professional in the digital marketing landscape.
A seamless path to digital marketing
A notable advantage of the
apprenticeship is its seamless transition into the realm of sales within
Digital Agency Account Managers often find themselves at the
intersection of marketing strategy and sales execution.
The learning at Ascensor provides insights into the sales
funnel, customer behaviour and effective communication – skills that are vital
for success in any sales-oriented role.
Paving the way for success in
digital marketing apprenticeships
As I continue to progress
through my digital marketing apprenticeship and continue to contribute to the
success of Ascensor, I am confident that this unique journey will pave the way
for a rewarding career in Digital Agency Account Management and Sales. The
blend of academic learning and practical experience not only prepares me for
the challenges of the digital marketing landscape but also equips me with the
skills and insights necessary to thrive in a competitive business environment.
The digital marketing
apprenticeship model is a great route for anyone who wants to make a mark in
the dynamic field of digital marketing, providing a pathway to becoming a
successful Marketing Agency Account Manager and excelling in the sales aspect
of the sector.