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Digital Marketing

How to optimise your landing pages like a pro

This guide will help you make the most out of your landing page setup, and maximise your conversions with tips on how to optimise them.

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Digital Marketing

Why breaking down silos delivers better results

Discover why SEO works better without silos. See how Ascensor’s integrated approach combines SEO, content, UX, design and development to drive real results.

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Web Design

Accessibility isn’t optional. Why inclusive web development is essential

Too many websites still shut out users with visual, auditory, cognitive or motor impairments – not out of malice, but through oversight.

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Web Design

Why regular website maintenance should be a non-negotiable in your digital strategy

Launching your website is a huge milestone, but it’s not the finish line. Like any business asset, your website needs regular maintenance to stay secure, functional and effective.

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Web Design

Why custom web development still matters in a no-code world

No-code tools like Webflow, Wix and Squarespace are making it easier than ever to create a website yourself, and it could be easy for you to assume that traditional web development is slowly becoming obsolete.

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Web Design

How to choose the right platform for your website in 2025

Launching a new website (or rebuilding your current one) is a massive decision. Often one of the first questions that comes up is ‘which platform should we use?’

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Web Design

Digital Marketing

Why rebranding is a strategic move

In business, that’s where rebranding comes in, not as just a cosmetic change, but as a powerful way to realign your business with who you are today, who your customers are becoming, and where your market is heading.

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Web Design

How AI is transforming Shopify and Webflow

Low-code platforms are evolving faster than ever, and at the heart of that transformation is AI.

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Digital Marketing

The importance of keeping your website up to date

Here are the key benefits of keeping your site up to date, and what you need to do to maintain it and fulfil user expectations.

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Digital Marketing

Microsoft Clarity vs HotJar

When it comes to understanding what people are doing on your website, Microsoft Clarity and HotJar are the tools you'll hear about most often.

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Web Design

The pros and cons of using AI in web design and development

For many web design and development businesses, AI means new tools, streamlined workflows and faster project delivery.

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Digital Marketing

Is page speed still important for SEO?

When it comes to producing content, relevance, authority, and experience are the main factors to focus on. A site delivering on these has the potential to perform in Search.

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