A fast Shopify launch, targeted email and organic social that took a Leeds personalised gift maker into the corporate market, with page one rankings and 116 B2B organic enquiries in six months.
Perfect Personalised Gifts designs, makes and despatches custom gifts from a workshop in Leeds, and has traded successfully on Not On The High Street, Etsy and Amazon Handmade.
With discretionary spending squeezed by the cost of living crisis, many personal customers see gifts as non-essential. The gift and home sector is also highly price competitive, and some sales channels charge commission as high as 35 per cent.
In response, the business launched Perfect Branded Gifts to sell personalised, branded merchandise to companies of all sizes, with orders as small as one. It asked us for a website, lead generation email campaigns and organic social to build awareness, and it needed to move quickly.
This launch used three parts of the system. A quote-led Shopify site got the new brand trading fast, email and organic social reached corporate buyers directly, and the site now ranks on page one of Google for its core terms.
A customised, quote-based Shopify site with 19 product pages, built from the existing Perfect Personalised Gifts site, with Matrixify for bulk product imports. The initial build took two weeks, and a soft launch meant PBG could trade immediately.
A new landing page each month, focused on a product range or key date in the sales calendar. The site now ranks on page one of Google for branded gifts and branded merchandise, and brought in 116 B2B organic enquiries in six months.
Curated target data in industries likely to send branded gifts, regular product and seasonal email campaigns to thousands of contacts through Omnisend, and organic posts three times a week on LinkedIn, Facebook and Instagram.
A full ecommerce site would have taken longer, so we recommended a quote-based design as the fastest route to market. Starting from the existing Perfect Personalised Gifts site, we built a customised Shopify store with 19 product pages, using Matrixify to bulk import and update products and inventory.
The initial build was completed within two weeks, and a soft launch let PBG start trading immediately.
Our marketing specialists curated target data in industries likely to send branded goods to clients and team members. Product and seasonal email campaigns now go regularly to thousands of contacts through Omnisend, generating leads and orders from businesses nationwide.
Our social team posts three times a week on LinkedIn, Facebook and Instagram, featuring products such as branded vegan travel sweets, personalised cheeseboards and branded cycling gifts.
A new landing page each month focuses on a specific product range or key event in the sales calendar.
We have worked with the team at Ascensor since 2014. They have always been a huge part of our continued success online, assisting us with new sites, marketing, SEO and personal LinkedIn branding. The team listen and work with us to bring to fruition our goals and vision. We wouldn’t work with any other digital agency – they are the best at what they do.
The site is performing far above PBG's expectations, with traffic and conversions growing since launch and new corporate clients including JCT600, Bradford Bulls RLFC, Campuslife, Movin Legal and Simon on the Streets. Email and organic social campaigns are ongoing, with open rates and engagement increasing month on month.
A customised Shopify site with 19 product pages was developed for the new venture. The initial build took two weeks, and a soft launch let PBG trade immediately.
PBG ranks on the first page of Google for ‘branded gifts’ and ‘branded merchandise’ terms.
Organic search delivered 116 B2B enquiries in six months for the new venture.
Launch fast, prove the demand, *then build the full shop.*
