01
Platform
The heart
A redesigned, desktop-first Book A Demo page with proof points, a sticky enquiry form and sticky navigation, plus a new thank you page with a what-happens-next video. Every major change was A/B tested with equal traffic splits.
Radar Healthcare
*Healthy returns* for Radar Healthcare.
A conversion boost built on real user data, not guesswork. Continuous A/B testing, SEO and UX work turned Radar Healthcare's website into a dependable source of qualified demo bookings.
The numbers
571%
Conversion rate increase on Book A Demo page
49.7%
Overall on-site conversion increase
52%
Uplift from one change to the form title
1st
Time organic leads matched PPC
02 / 06
The challenge
Investment in digital, *held back by the website.*
Radar Healthcare provides award-winning integrated software that helps health and social care providers manage risk, quality and compliance in one place. Its platform supports NHS and private providers across the UK to improve patient safety, stay on top of governance and meet regulatory demands.
Radar was already investing in digital marketing, but the website and its integrations were holding performance back. The Book A Demo experience was missing chances to reassure visitors and capture intent, CRM and marketing platforms such as Force24 needed tying together, and messaging had to work for audiences from NHS trusts to care homes and private providers.
Radar's marketing team asked us to increase qualified demo bookings and grow organic enquiries from healthcare professionals, while keeping the cost of acquisition under control. They brought us in to untangle the tech stack, improve tracking and create a clear UX roadmap that put demo bookings and qualified enquiries at the heart of the site.
03 / 06
The B2B lead generation system
The parts of the system we used.
This programme used three parts of the system. Clean tracking and CRM integrations came first, so every test on the platform could be measured with confidence, and SEO brought more qualified healthcare traffic to the pages being improved.
The system diagram is drawn here by the page script, lighting the parts that have copy below.
02
CRM & data
The brain
We supported the move from Universal Analytics to GA4 and implemented new lead automation processes and CRM integrations, so Radar could trust its data and report on performance with confidence.
03
Reactive
Availability
New Who we help pages for each healthcare audience, backed by ongoing SEO optimisation and content improvements, to rank for relevant search terms and drive more qualified organic sessions. Organic leads matched PPC for the first time.
04
Proactive
Broadcast
05
Thought leaders
Personal brand
06
Citations
Third-party proof
04 / 06
What we did
Every change tested, *nothing left to guesswork.*
Square 1:1
Step 01
Fix the foundations
We started with the essentials so Radar could trust its data and report on performance with confidence: a domain and site migration, the move from Universal Analytics to GA4, and new lead automation processes and CRM integrations.
With the tracking foundation in place, we moved on to a structured CRO and SEO programme.
Square 1:1
Step 02
Test the demo journey
We redesigned the Book A Demo page with a cleaner, desktop-first layout, adding USPs, customer logos, statistics, testimonials and a sticky enquiry form. Sticky navigation lifted conversion from 32% to 41%, with a 79% probability of beating the original. A "How can we help?" box helped qualify leads and prioritise sales calls, with an 80% probability of beating the control.
Changing the form title from "Schedule your time" to "Book your free demo call" lifted conversion from 18.02% to 27.37%, a 52% uplift. A redesigned thank you page with a what-happens-next video converted at 67% against 46%, with around twice as many interacting with the video.
Square 1:1
Step 03
Build for each audience
Alongside the demo journey, we broadened the site structure and content to match Radar's core segments. New Who we help pages speak directly to specific healthcare audiences, and richer testimonials add real faces, audio clips and written feedback from healthcare professionals. Ongoing SEO helps these pages rank for relevant terms and drive more qualified organic sessions.
Our UX, CRO and SEO specialists worked with Radar's digital marketing team, agreeing tests monthly and rolling out successful variants in phases. Quick CRO wins were paired with longer-term SEO activity.
05 / 06
In their words
When it comes to CRO these guys really know what they’re talking about! Embracing a data-backed, test-and-learn approach has been a game-changer for us at Radar Healthcare, allowing us to base decisions on user interaction rather than guesswork. Ascensor's hard work is making a noticeable impact, and I'm really excited about the positive direction we're heading in.
.webp){kind=logo}
Laura Dyson
SEO and CRO Specialist
·
Radar Healthcare
06 / 06
The results
What changed for
Radar Healthcare
Radar now has a website that works much harder: a reliable inbound channel built on solid analytics, constant testing and a deep understanding of healthcare audiences. It delivers more demo bookings, better lead quality and a lower overall cost per lead.
R01
571%
Conversion rate increase on Book A Demo page
Book A Demo conversion from organic traffic rose 571% once the new design and CRO tests went live.
R02
49.7%
Overall on-site conversion increase
Conversions across the whole site rose 49.7%, and organic leads matched PPC for the first time, giving Radar more flexibility over paid spend.
R03
52%
Uplift from one change to the form title
Changing one line, the form title, from “Schedule your time” to “Book your free demo call” lifted conversion from 18.02% to 27.37%.
In short
Built on what users actually do, *not on hunches.*
39-park-square
39 Park Square
alicia-kite
Alicia Kite
ashi-group-limited
ASHI Group Limited
clocking-systems
Clocking Systems
d55
D55
deal4doors
Deal4Doors
delifresh
Delifresh
gme-group
GME Group
goldsboro-books
Goldsboro Books
gripple
Gripple
hq-dental
HQ Dental
jct600-vls
JCT600 VLS
leeds-law-society
Leeds Law Society
leon-and-company
Leon & Company
luciqo
Luciqo
luxe-by-she
Luxe by She
magnet-kitchens
Magnet Kitchens
maritime-capital
Maritime Capital
melissa-salons
Melissa Salons
mix-and-twist
Mix & Twist
motia
Motia
perfect-branded-gifts
Perfect Branded Gifts
pnc-legal
PNC Legal
proastra
ProAstra
radar-healthcare
Radar Healthcare
raithwaite-sandsend
Raithwaite Sandsend
schofield-sweeney
Schofield Sweeney
sustrans
Sustrans
tekla
Tekla
temp-rewards
Temp Rewards
the-ice-co
The Ice Co
the-marlowes
The Marlowes
yesss-electrical
YESSS Electrical
yesss-electrical-seo-ppc
YESSS Electrical
yorkshire-food-guide
Yorkshire Food Guide
yorkshire-laser
Yorkshire Laser
z2-engineering
Z2 Engineering
